The first part dealt with the wishes of tourists. It is no longer just a journey that is desired, but a journey that must be personalization for them. Personalization travel has become a buzzword. Tourists are looking for accommodation and travel attendant providers who can meet their needs and are willing to pay for this opportunity. According to the article, by 2020, up to 86% of passengers will be willing to spend money to get a trip designed for them that matches their needs. The basic assumption of customers is that everything goes smoothly, including food, accommodation and possible meeting services. If something goes wrong, customers may post negative feedback without giving feedback directly to the organizer.
Part two discussed the fact that group personalization is an undervalued tactic although it could be used to improve the experience of several individuals at the same time. However, the challenge of group booking is that it does not take into account the wishes of each individual, but serves the needs of the majority. There is a risk that regular customers may get worse service as a group than as individuals. With the right kind of technology, individuals could be better taken into account in group bookings as well.
Part three covered extensively how to get a group to buy services. Marketing is the most important thing, without it you can’t get customers because if customers can’t find a service they won’t buy it either, they’ll go elsewhere. Group reservations have become increasingly competitive. If someone offers everything from the same place and with a wow- experience how can you compete with it? Seamless collaboration, unique events and unobstructed collaboration create the customer the desire to be able to produce for them what they want. All of these must be taken into consideration in marketing. Websites are a cover that needs to be up to date so customers can search and find what they’re looking for.
Customers will only return if they receive good and uncomplicated service. This is how you stand out from the crowd and get good feedback.
Kuva: Pixabay, kuvaaja Akepix16.
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