How to make your event a success Event management software platform Lyyti is designed to help organizations plan, execute and analyze events. It offers wide range of tools and features for event registration, attendee management, communication marketing and feedback collection. The platform is used by businesses, educational institutions and organizations to manage different kinds of…
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Artikkelin on kirjoittanut yhtiö nimeltä Ultimate. He olivat muodostaneet kyselyn kahteen osaan. Yksi osa oli jo valmiiksi heidän asiakkaitaan ja toinen osa oli heidän laajemmasta yhteisöstään. Vastanneista löytyi asiakaskokemus johtajia, teknisiä johtajia ja muita johtotyöntekijöitä. Näiden vastauksien perusteella koottu tieto jaettiin konsulttien, asiakasvaikuttajien ja johtavien organisaatioiden kanssa. Artikkelissa käydään läpi asiakaspalvelun trendejä vuodelle 2023. Artikkeli…
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Amsterdam’s leading congress and event centre Beurs van berlage is an event and conference centre, locating at the Amsterdam, Netherlands. It´s famous from succesfully created eventimperium with different types of activities, rising marketing and customer communication. Modern digitaltecnology has worked as an tool for succes. The eventcentre and global business hotpot has been built into an old castle, which has been popular meeting spot for people since…
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MyCustomers article talks about why customer journey orchestration should be at the core of digitalisation and digital transformation. Now that the organisations are confronted by unprecedented business volatility and from the rising demands of the new digital economy. Because of that the organisations must forge a new path that allows a transformational digital change without…
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Bizzabo The Smart Event Marketing Playbook takes the reader trough every step from what is event marketing to how to exploit it in different forms. This article really covers all the basics but still goes in depth with especially how to create a connection with the customer. There is many subjects that caught my eye…
Read moreHere is my reaction paper on Consumers expect AI to radically transform service 2023. It tells about consumers thoughts on AI. It has five sections, which have their own topics. Sections talk about for example how AI should be more personalized, more sensitive and how in general AI will change the way customer service will…
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This blog post is based on article from Dimova, N. (2021) Influence of Digitalisation on Consumer Behaviour in Retail. In the article Dimova discusses how digitalisation has impacted on consumer behavior in retail. How globalisation as well technology are the primary reasons for the changes. How consumers lifestyles, values and desires are changing as well…
Read moreI have made this blog post based by Visit Finland Optimizing digital channels for marketing and promotions in the travel industry -article. The project’s background and mission revolve around developing Finland’s travel destination brand, marketing Finland to travelers abroad, and aiding Finnish travel companies in attracting visitors and expanding their businesses. During the research process,…
Read moreThis blog post is a reflection of the The Future of Tourism trend report from 2021. The focus of the report was in the trends and insights of tourism, what are travelers looking for in the future. Unique experiences, digitalization, safety (after Covid-19) or something else?
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Face your consumers with fresh and modern ways Marigold have made investigation from consumer behaviour in Europe region. They say that marketers are using outdated methods in their advertising (Marigold, 2023 consumer trend index, article). Now days people need more specific advertising and marketing methods with personalized touch. Could it be that we want our…
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