Instagram is a popular social media platform primarily focused on sharing photos and videos. It was launched in October 2010 by Kevin Systrom and Mike Krieger and later acquired by Facebook in 2012. Instagram has evolved over the years to include features such as Instagram Stories, IGTV (Instagram TV), Reels (short-form videos), and Shopping, which allows businesses to sell products directly through the platform. It has become one of the most popular social media platforms worldwide, with billions of active users sharing content ranging from personal moments to professional photography and influencer marketing. (Source: ChatGPT)
Instagram is very important marketing tool, since it has a large user base. Instagram boasts billions of active users worldwide, providing a vast audience for businesses to reach. You can advertise your business worldwide using hashtags. Some people might just see your magical “Winter Wonderland” post, and choose the destination only because of that.
In this video, you can see some top point of the best Instragram strategies:
https://youtu.be/iiDYFRQpHE0?si=xQlxlJ8qe04b8PnW
On Instagram you can use stories, posts and reels. For marketing it is best use all of these equally. Also in general one of the most important things is to use social media actively and regularly. Companies should have a marketing plan for the year that they can follow. For example in Lapland, the posts needs to follow the Finnish seasons aswell. For example in Christmas season, we focus posting for the tourists. In spring we focus for the older Finnish people that come for the winter holidays. Summer might be the quietest time of the year, so then we can post in general to everyone. Autumn in Saariselkä for example is also for the elderly people, that comes to dance and enjoy the autumn colors.
Instagram stories
Instagram stories you can post really easily and really often. Instagram posts last only 24h and you can also share there posts or stories, that other people have published. For example when customers posts experiences from their holiday, and then tag your account to them, you can share the posts to your stories. That is also good marketing for you, and then you can show the real feelings from the customers.
Instagram reels
Instagram reels is similar to Tiktok, where you can post videos. Reels is a really good feature to Instagram. Reels are enjoyable to watch, and they can caught your attention more easily than a regular post, since you can use music and videos there.
For businesses and creators, reels presents an opportunity to showcase products, share behind-the-scenes moments, and engage with their audience in a dynamic and engaging format.
Instagram posts
Instagram posts are the basic form of content shared on the platform. They can consist of photos, videos, or a combination of both, accompanied by captions, hashtags, location tags, and other interactive elements. Hashtags are important when doing Instagram posts. Also as said in the Instagram Marketing video, that using the location in the posts, might also get you more attention.
Social media platforms offer advanced targeting options based on demographics, interests, behaviors, and more. This allows businesses to tailor their marketing efforts to specific audience segments, increasing the effectiveness of their campaigns. Social media influencers have large followings and can influence purchasing decisions within their niche. Collaborating with influencers can help businesses reach new audiences and build credibility through endorsements and sponsored content. (Source: ChatGPT)
Influencers
Social media influencers are individuals who have built a sizable and engaged following on social media platforms such as Instagram, YouTube, TikTok, Twitter, and others. These influencers have established credibility, authority, and influence within their niche or industry, and they often create content that resonates with their audience. (Souce: ChatGPT)
Companies can work together with influencers. In exchange of them marketing your business in their social media accounts, companies can for example give them free night at the hotel, free dinner or husky excursions.
When choosing influencers who are working with you, you need to think about who is your audience. If you are advertising your hotel for Christmas season, you need to think the people who are travelling during that time. Last year I worked together on Instagram with @christmasholidayz. She posts wonderful places that would be the perfect places to spend Christmas.