MyCustomers article talks about why customer journey orchestration should be at the core of digitalisation and digital transformation. Now that the organisations are confronted by unprecedented business volatility and from the rising demands of the new digital economy. Because of that the organisations must forge a new path that allows a transformational digital change without…
Read moreStudying & working full time Studying and working full time. How hard can it be? Well, not that hard if you plan your days really well and focus all the time. Of course when work days might be long and during the busy season you might not have so many days off, it’s harder. Then…
Read more
Bizzabo The Smart Event Marketing Playbook takes the reader trough every step from what is event marketing to how to exploit it in different forms. This article really covers all the basics but still goes in depth with especially how to create a connection with the customer. There is many subjects that caught my eye…
Read moreHere is my reaction paper on Consumers expect AI to radically transform service 2023. It tells about consumers thoughts on AI. It has five sections, which have their own topics. Sections talk about for example how AI should be more personalized, more sensitive and how in general AI will change the way customer service will…
Read more
This blog post is based on article from Dimova, N. (2021) Influence of Digitalisation on Consumer Behaviour in Retail. In the article Dimova discusses how digitalisation has impacted on consumer behavior in retail. How globalisation as well technology are the primary reasons for the changes. How consumers lifestyles, values and desires are changing as well…
Read more
Indonesia is a country consisting of more than 17000 islands. It’s reaching over three time zones with more than 5000 kilometres from the most western point in Sumatra to the most eastern point in the Indonesian Papua. The archipelago has a huge cultural variety and more than 700 spoken languages. With endless possibilities of adventures…
Read more
Siitä on jo liian monta vuotta kun viimeksi pääsin käymään San Sebastianissa. Silloin ei vielä päässyt suoralla lennolla Helsingistä, vaan piti pysähtyä Saksassa ja laskeutua Bilbaohun. Näiden jälkeen oli vielä reilun puolentoista tunnin bussimatka ennen kohteeseen saapumista. Seitsemän vuotta on liian pitkä aika olla poissa toisesta kodista. Tässä pientä muistelua ja vuodet kultaavat ajat tyylillä…
Read moreThere I can be in peace. There are no neighbors, major roads, or other disturbances. There, I feel like a part of nature. That place is called mökki. Kaamasen mökki. Video by: Roosa Leivo The distance is long, currently 356 km. Still, I can go there just for a weekend trip or longer visiting. My…
Read more
A little about myself Hi! My name is Oona, and I am 23 year old student from Kuopio. I have never really tried blogging before, so this is a whole new world to me. First, I can tell you a little bit about myself and then hop on to the topic I want to discuss…
Read moreI have made this blog post based by Visit Finland Optimizing digital channels for marketing and promotions in the travel industry -article. The project’s background and mission revolve around developing Finland’s travel destination brand, marketing Finland to travelers abroad, and aiding Finnish travel companies in attracting visitors and expanding their businesses. During the research process,…
Read more