This blog post is based on article from Dimova, N. (2021) Influence of Digitalisation on Consumer Behaviour in Retail. In the article Dimova discusses how digitalisation has impacted on consumer behavior in retail. How globalisation as well technology are the primary reasons for the changes. How consumers lifestyles, values and desires are changing as well…
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Face your consumers with fresh and modern ways Marigold have made investigation from consumer behaviour in Europe region. They say that marketers are using outdated methods in their advertising (Marigold, 2023 consumer trend index, article). Now days people need more specific advertising and marketing methods with personalized touch. Could it be that we want our…
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