Empathy in Customer Service

Today, when people are more stressed than ever, customer service empathy becomes very important. But at the same time, increasing digital communication is reducing it because it lacks human interaction and it’s important to understand that being empathetic isn’t the same as being polite. (MyCustomer n.d.). Personally, I like to meet the customer service representative…

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Creating consumer insight

This blog post is about creating consumer insight. It handles topics such who are today’s consumers, how they behave and how to reach them. It has been interesting to learn how much research has been done to show for example, how many percentages of people uses social media. In my current studies this has been…

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How to make customer service a more human experience?

Nowadays customers want even better quality services and they expect fast solutions to their problems. In this blog post we learn what to do to make customers feel that companies and people working in those companies are really interested in their feelings and experiences. My own experiences on customer service has shown that customers are…

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