This Guide is said to contain key strategies and tactics to win customers on a low budget. In my opinion online marketing is the most important way of marketing. When I hear about a new company or service the first thing I do is read about it online. So it is important to learn the best ways of online marketing.
The table of content is divided into three parts:
creating a winning marketing strategy using customer data
how to reach your customers online for free
the best marketing tools for tours and activities
Customer data
Market research is important because by collecting customer data you eliminate assumptions and because of that you save time. The first step according to the guide is to define your hypotheses. For example think about yous customers profile and your major competitors. In my opinion this is really important because by knowing your customers you can offer them better service. By reading this I learned that by collecting customer data you can offer better customer service.
Second step is to validate this collected data. To actually prove your hypotheses you collect qualitive and quantitative data. The most common way to collect this information is a survey. I have done a data collecting survey in school once and I remember that it was really useful way of collecting data.
Third and fourth step is basically analyzing that data you have collected and then to summarize it. Analyzing your work is always the most important part in my opinion beacuse that can give you extra knowlegde.
Reaching customers online for free
I learned so many new ways of marketing your business for free by reading this guide. For example you can create a listing in a free classified ads site or get listed on a online directories. I think the most important way of reaching customers online is to get your business on Google Maps, and I learned that you can do that in a website called ” Google My Business”.
The best marketing tools
Marketing can be expensive but the guide has listed free / cheap ways for this. For example websites and tools like wordpress and canva. Canva is a really good tool that I use a lot and I wish that I had found it sooner. One really important tool that this guide forgot to mention is a good first impression. That is something the customer will remember and tell their friends and family.
References: Regiondo The Tour Operator’s Guide to Online Marketing
