{"id":13,"date":"2018-09-24T16:45:10","date_gmt":"2018-09-24T13:45:10","guid":{"rendered":"https:\/\/blogi.eoppimispalvelut.fi\/derhyzerworld\/?p=13"},"modified":"2018-09-25T10:05:41","modified_gmt":"2018-09-25T07:05:41","slug":"learning-cafe","status":"publish","type":"post","link":"https:\/\/blogi.eoppimispalvelut.fi\/derhyzerworld\/learning-cafe\/","title":{"rendered":"\u201cNetwork learning\u201d about content marketing"},"content":{"rendered":"

A different approach that fosters the power of communication<\/h2>\n

Many executives and business gurus swear that networking is one of the main keys to success. Undoubtedly the exchange between individuals helps to learn, make new experiences and foster individual strengths and expertise! But what exactly is it? And how can it be utilized to grow your business and grow personally?<\/p>\n

Investopedia.com says: \u201cNetworking<\/a> is a process that fosters the exchange of information and ideas among individuals or groups that share a common interest. It may be for social or business purposes.\u201d<\/em> Due to the fact that this article is only partly about networking, additional information on that topic can be found here. However, a form of networking is exactly what happened at Lapin AMK last Thursday, 20th<\/sup>.<\/p>\n

Whats a learning caf\u00e9?<\/h2>\n
\"Branding
Learning about branding!<\/figcaption><\/figure>\n

About 45 students from the class \u201cInternational Marketing tools\u201d got together to experience a concept called \u201cLearning caf\u00e9\u201d. Often also called \u201cworld caf\u00e9<\/a>\u201d or \u201cknowledge caf\u00e9\u201d it is a structured conversational process where participants get together in different groups for an easy and fast way of knowledge exchange. It followed five different steps.<\/p>\n

    \n
  1. Get together with your group<\/li>\n
  2. Create a mind map together based on the reaction papers<\/li>\n
  3. New groups (one student stays at home)<\/li>\n
  4. Everyone in the group explains the most important issues of the reaction paper for the others<\/li>\n
  5. Every (home)group creates a conclusion and presents it for the others.<\/li>\n<\/ol>\n

    In an informal but methodically controlled proceed the group learned about five different topics, related to marketing tools, in one afternoon.<\/p>\n

    Discussing marketing tools<\/h2>\n

    The topics included branding<\/strong><\/a>, digital marketing<\/strong><\/a>, social media marketing<\/strong><\/a>,\u00a0content marketing<\/strong><\/a> and the <\/span>zero moment of truth<\/strong><\/a>. Working in the expert group for content marketing the findings regarding this tool are discussed subsequently. More information about the other topics can be found by following the links or looking at the pictures provided.<\/span><\/p>\n

    \"Astonishing<\/a><\/p>\n

    Referring to a little booklet which is called \u201cAstonishing tales of content\u00a0<\/a>marketing<\/a>\u201d by Jason Miller, the group learning interesting facts about the topic. Content marketing comes in many different forms but generally works online, integrating various forms of reach media and different channels for the distribution. Furthermore, some ingredients seem to be crucial.<\/span><\/p>\n

    Using the strategy is about delivering valuable and relevant content to the target audience by using the power of storytelling. The entertainment and education of the recipient are in the focus of this approach. Branding and awareness are the basic goals and they are often reached through leveraging the viral reach and the word of mouth. Selling the products of the company only happens secondary because the audience is appealed to the company.<\/p>\n

    The main points which crystallized in the discussion are:<\/p>\n