Hoalen is a young Britain company. Since its inception, this surf clothing and equipment company tend to work for a sustainable production. But what is called sustainable? I surfed on their website easily because the visuals were attractive and the process “sustainable”. However, because these days it’s fashionable to call oneself sustainable, I found interesting…
Read moreHa Long Bay- Sustainable tourism with environmental protection
This blog post addresses the communication of sustainable tourism in the destination Ha Long Bay, a stunningly beautiful coastal landscape in Vietnam. Ha Long Bay in Quang Ninh province, Vietnam was recognized by UNESCO as a World Natural Heritage in 1994 and 2000. The natural scenery here is majestic and unique with hundreds of thousands…
Read moreTUI Group’s Exemplary Sustainable Communication Strategy
This is a Sustainable Communication analysis on the TUI Group, TUI is one of the world’s leading global tourism platform companies. Under the umbrella of the Group, combines over 400 owned hotels, 16 cruise ships, a digital platform for more than 160,000 tours, activities and experiences, strong tour operators, 1,200 travel agencies and leading online…
Read moreCommunicating Sustainability: The Travel Corporation (TTC)
This blog will analyze the methods used by The Travel Company, through the TreadRight Foundation in communicating their actions and focus on sustainability through responsible travel practices. Multiple companies face challenges in trying to communicate their sustainability efforts. It is important to breakdown communication into basic components.
Read moreSoneva and its sustainability communication
This analysis on sustainability communication is based on Soneva, mainly located in the Maldives with one resort in Thailand. A resort with a great focus on sustainability while still offering luxury holidays to their customers. They have had a focus on sustainability for many years, which sets them apart from the competition when it comes…
Read moreCERVO Mountain Resort: Embracing Sustainability Communication
Introduction Sustainability is more than just a catchphrase, it is deeply rooted in the spirit of the mountain resort of CERVO, a charming holiday destination located above the charming village of Zermatt. Since its debut in 2009, this Alpine oasis has consistently adhered to the principles of environmental and social responsibility. Providing guests with a…
Read moreSustainable Communication: Patagonia’s approach
Companies and destinations can effectively market their commitment to environmental responsibility by using sustainable communication. In this post, one of the leading outdoor clothing companies, Patagonia, will be at the center of attention in terms of how it incorporates and supports ecological sustainability in its efforts.
Read moreDigital Excellence: Elevating Customer Experience
Introduction The blog “How to Provide an Excellent Customer Experience in the Digital Age” investigates the effects of digital disruption on the customer experience. It highlights the challenges and opportunities firms face, with a primary focus on determining what defines a good customer experience in today’s digital world and offering practical strategies, including innovation, to…
Read moreA new approach to increase sales- customer journey orchestration
Author Thunderhead’s article with the name “Customer journey Orchestration” tells about a new way to reach customers and increase sales with a description that is easy to understand and create curiosity for readers. And hereinafter is the summary of the article’s content: Today, customers are greatly influenced by the omnichannel model and the digital shift…
Read moreThe Heart of Customer Service
Introduction to Empathy Empathy is a skill that stands out as a game-changer in the rapidly changing and competitive world of customer service. It is more than merely a word; it is a component that may elevate an ordinary conversation into something memorable and fulfilling. In this blog post, we would explore the significance of…
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