This is a Sustainable Communication analysis on the TUI Group, TUI is one of the world’s leading global tourism platform companies. Under the umbrella of the Group, combines over 400 owned hotels, 16 cruise ships, a digital platform for more than 160,000 tours, activities and experiences, strong tour operators, 1,200 travel agencies and leading online…
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This blog will analyze the methods used by The Travel Company, through the TreadRight Foundation in communicating their actions and focus on sustainability through responsible travel practices. Multiple companies face challenges in trying to communicate their sustainability efforts. It is important to breakdown communication into basic components.
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This analysis on sustainability communication is based on Soneva, mainly located in the Maldives with one resort in Thailand. A resort with a great focus on sustainability while still offering luxury holidays to their customers. They have had a focus on sustainability for many years, which sets them apart from the competition when it comes…
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