Five9, a worldwide customer’s solution provider.
The solution provider platform Five9 published a guide to raise awareness on humanizing customer services. The aim is to understand the needs of customers in order to meet their requirement as efficiently as possible. The article shows that inborn qualities like empathy or availability have the power to improve a whole business. It’s not all about numbers!
What Five9 highlights in its guide.
-How to meet customer needs ?
The Customer needs to feel listened to in a problem resolution. In this case, the company has to emphasize empathy and human connection to create a “safe place” for customer’s bother. In fact, the goal is to support, assure, empower and solve problem the first time. However details can make huge difference, record of previous interactions, deliver an emotional experience, use positive word and so on. Indeed, satisfying customers is more complicated than we might think.
-The struggle of satisfaying customers.
The customer has increasingly high expectations and is very reactive on social media. By the way companies has to be aware of the negative image they can get due to a derogatory comment left. Offer a satisfying service to the customer is a huge challenge. As a matter a fact, it include a hard work meanwhile to feel effortless for the customer. Indeed companies need to collect data from customer to meet all their need. However these data are protected most of the time due to the legacy system.
-How to provide the best customer service ?
Communication is the key. In that way, more and more tools are at companies disposal such as PAR technology (zoom + Five9) or academic communication channels. In any case adapting to new consumer’s needs and customer’s service responsiveness is essential to make customer service a human experience.
Conclusion
Serving customers at all costs, through my point of view is two-fold. On one hand its gratifying and even more when they notice and value you for it. On the other hand, if the customer is increasingly demanding, it mean services company are increasingly called upon to respond. As a result I fear that service quality and employees well-being could decline.