{"id":208,"date":"2024-02-01T00:00:00","date_gmt":"2024-01-31T22:00:00","guid":{"rendered":"https:\/\/blogi.eoppimispalvelut.fi\/dimabra2024\/?p=208"},"modified":"2024-02-01T12:28:38","modified_gmt":"2024-02-01T10:28:38","slug":"soneva-and-its-sustainability-communication","status":"publish","type":"post","link":"https:\/\/blogi.eoppimispalvelut.fi\/dimabra2024\/soneva-and-its-sustainability-communication\/","title":{"rendered":"Soneva and its sustainability\u00a0communication"},"content":{"rendered":"\n

This analysis on sustainability communication is based on Soneva, mainly located in the Maldives with one resort in Thailand. A resort with a great focus on sustainability while still offering luxury holidays to their customers. They have had a focus on sustainability for many years, which sets them apart from the competition when it comes to sustainably-focused visitors. There are several points of interest about this resort that other businesses could take into consideration, even small improvements could make a difference. It is about wanting to change and make an impact for the future.<\/p>\n\n\n\n\n\n\n\n

About Soneva <\/h2>\n\n\n\n

Soneva is a resort hotel chain mainly located in the Maldives that has a great focus on recent trends, such as the recruitment of more female employees. Another example is that they have their own vegetable garden where they grow several goods that they use in their restaurants. They also target numerous customer groups, ranging from families with kids to retired people, offering different activities for each target group. They also donate money to charity, having a great focus on sustainability, and the preservation of the biodiversity.<\/p>\n\n\n\n

\"\"
Resort of Soneva, Maldives.<\/figcaption><\/figure>\n\n\n\n

Sustainability communication<\/h2>\n\n\n\n

Soneva has set a great example on how to communicate to your customers in a sustainable way. There is a lot of information found on the website<\/a> about their acts to offer sustainable holidays with lots of luxury. Therefore, I believe that this is a great example of how sustainability communication should look like. Under the tab responsibility<\/a>, there is lots of information about the initiatives that they have been undertaken. They want to show their (potential) customers that they care about the climate and future generations, making a great impact. I feel like a lot of businesses lack the knowledge on how to communicate their actions and therefore, I think that this resort could be a good starting point. Another positive point is that they constantly adapt themselves to the most recent trends, which attracts customers.<\/p>\n\n\n\n

References<\/h2>\n\n\n\n

Soneva Resort<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

This analysis on sustainability communication is based on Soneva, mainly located in the Maldives with one resort in Thailand. A resort with a great focus on sustainability while still offering luxury holidays to their customers. They have had a focus on sustainability for many years, which sets them apart from the competition when it comes…<\/p>\n","protected":false},"author":42446,"featured_media":219,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[22,23,26,25,24,21],"class_list":["post-208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogging","tag-communication","tag-customer","tag-maldives","tag-soneva","tag-sustainability","tag-sustainable"],"yoast_head":"\nSoneva and its sustainability\u00a0communication - Digital Marketing and Branding<\/title>\n<meta name=\"description\" content=\"This blog will show you a great example of how companies should communicate their sustainability actions to their potential customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogi.eoppimispalvelut.fi\/dimabra2024\/soneva-and-its-sustainability-communication\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Soneva and its sustainability\u00a0communication - 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