{"id":242,"date":"2024-02-01T16:00:10","date_gmt":"2024-02-01T14:00:10","guid":{"rendered":"https:\/\/blogi.eoppimispalvelut.fi\/dimabra2024\/?p=242"},"modified":"2024-02-01T16:00:11","modified_gmt":"2024-02-01T14:00:11","slug":"hoalen-sustainable-communication","status":"publish","type":"post","link":"https:\/\/blogi.eoppimispalvelut.fi\/dimabra2024\/hoalen-sustainable-communication\/","title":{"rendered":"Hoalen’s sustainable communication"},"content":{"rendered":"\n

Hoalen is a young Britain company. Since its inception, this surf clothing and equipment company tend to work for a sustainable production. But what is called sustainable? I surfed on their website easily because the visuals were attractive and the process “sustainable”. However, because these days it’s fashionable to call oneself sustainable, I found interesting to analyze Hoalen’s communication plan taking into account the ecological, social, political and economic aspects of the brand. <\/p>\n\n\n\n\n\n\n\n

Ecological aspect of Hoalen’s company<\/h2>\n\n\n\n

This brand creates sustainable and timeless products you can find on the website<\/a>. These two words complement each other. If the product is timeless, it doesn’t make the consumer want to change often. So it doesn’t lead to over-consumption, which would lead to useless and polluting energy consumption not necessarily needed. In this sense, Hoalen also encourages the nationalization of its consumption patterns, aiming to produce better every day. Better means more durable and more resistant.<\/p>\n\n\n\n

Social aspect of Hoalen’s company<\/h2>\n\n\n\n

Hoalen attaches great importance to the social aspect of its brand. It takes care to select its partners and create real links with them. The brand is as close as possible to the demands and adapts its products to the desires and needs of those living near the sea. You might think this brand is very inclusive, but even if you don’t live by the sea, these are beautiful garments. What’s more, you can feel connected to the sea even if you don’t live right on the water! In addition, Hoalen has created a very good customer service, which is very easy to communicate with. They’ve also created their own social network where, by posting photos, you can gain advantages on your next purchases. These photos might even have a chance to appear on store screens if they’re stunning. In addition they create experience by leading events to meet people and share experiences by the sea. <\/p>\n\n\n\n

\"\"
Hoalen’s seaside “fathers and sons” event, by Hoalen’s company. <\/figcaption><\/figure>\n\n\n\n

Political aspect of Hoalen’s company<\/h2>\n\n\n\n

Regarding the brand’s policy, they have chosen to produce in just the right quantities. The big plus is that they have total control over improving product quality. It’s also more ecological in the sense that they don’t produce at a loss. Hoalen uses less fabric and therefore less energy to produce. The materials don’t come from the other side of the world and are carefully selected as much as possible in the domestic sector. The aim is to be transparent about their products, and to communicate credible messages on their websites and social networks.<\/p>\n\n\n\n

Economical aspect of Hoalen’s company<\/h2>\n\n\n\n

The coastal brand has also invested heavily in the economic aspect. It has developed a real professional culture based on solidarity. When you have employees who are proud to work for you, sales are bound to take off as they give their all to keep the brand alive. Secondly, Hoalen has been working with some of its suppliers for almost 10 years, so contact and rectification are easy, and trust is built up. In this sense, the suppliers have the desire to do better for the brand every day, and perhaps also to give them a head start.<\/p>\n\n\n\n

Conclusion<\/h2>\n\n\n\n

In conclusion, despite some doubts about the sustainability of the communication used by Hoalen, I have to say that after my research I was pleasantly surprised. It’s now a brand I warmly recommend you to try! <\/p>\n\n\n\n

Referencies <\/h2>\n\n\n\n

Hoalen \u2014 Cr\u00e9\u00e9 avec sinc\u00e9rit\u00e9, pour\u00a0des\u00a0g\u00e9n\u00e9rations\u00a0de\u00a0c\u00f4tiers.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Hoalen is a young Britain company. Since its inception, this surf clothing and equipment company tend to work for a sustainable production. But what is called sustainable? I surfed on their website easily because the visuals were attractive and the process “sustainable”. However, because these days it’s fashionable to call oneself sustainable, I found interesting…<\/p>\n","protected":false},"author":42444,"featured_media":245,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"yoast_head":"\nHoalen's sustainable communication - Digital Marketing and Branding<\/title>\n<meta name=\"description\" content=\"Hoalen is a Britain company. 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