{"id":242512,"date":"2022-03-09T14:25:21","date_gmt":"2022-03-09T12:25:21","guid":{"rendered":"https:\/\/blogi.eoppimispalvelut.fi\/globaleducationlapland\/?page_id=242512"},"modified":"2022-08-10T09:25:14","modified_gmt":"2022-08-10T06:25:14","slug":"case-koulutusmatkailun-vaiheet","status":"publish","type":"page","link":"https:\/\/blogi.eoppimispalvelut.fi\/globaleducationlapland\/case-koulutusmatkailun-vaiheet\/","title":{"rendered":"Case: Koulutusmatkailun vaiheet"},"content":{"rendered":"

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MIK\u00c4 LED?<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb use_icon=”on” font_icon=”||divi||400″ icon_color=”#FFFFFF” image_icon_background_color=”#73BBBD” image_icon_width=”30px” _builder_version=”4.16″ _module_preset=”default” body_font=”|700|||||||” body_text_align=”center” body_text_color=”#007e8f” body_font_size=”13px” body_line_height=”1.2em” image_icon_custom_padding=”25px|25px|25px|25px|false|false” width=”80%” module_alignment=”center” link_option_url=”https:\/\/blogi.eoppimispalvelut.fi\/globaleducationlapland\/verkosto\/” custom_css_blurb_image=”margin-bottom: 20px” border_color_bottom=”#73BBBD” border_style_bottom=”double” border_radii_image=”on|100%|100%|100%|100%” icon_font_size=”30px” use_circle=”on” circle_color=”#73BBBD” circle_color__hover=”#005A66″ circle_color__hover_enabled=”on|hover” global_colors_info=”{}” transform_styles__hover_enabled=”on|hover” transform_scale__hover_enabled=”on|hover” transform_translate__hover_enabled=”on|hover” transform_rotate__hover_enabled=”on|hover” transform_skew__hover_enabled=”on|hover” transform_origin__hover_enabled=”on|hover” transform_scale__hover=”90%|90%” border_width_bottom__hover_enabled=”on|hover” border_width_bottom__hover=”5px” image_icon_background_color__hover=”#005A66″ image_icon_background_color__hover_enabled=”on|hover” image_icon_background_color__sticky_enabled=”#007e8f” image_icon_background_color__sticky=”#007e8f”]<\/p>\n

LED-VERKOSTO<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb use_icon=”on” font_icon=”||divi||400″ icon_color=”#FFFFFF” image_icon_background_color=”#005A66″ image_icon_width=”30px” _builder_version=”4.16″ _module_preset=”default” body_font=”|700|||||||” body_text_align=”center” body_text_color=”#007e8f” body_font_size=”13px” body_line_height=”1.2em” image_icon_custom_padding=”25px|25px|25px|25px|false|false” transform_translate_linked=”off” width=”90%” module_alignment=”center” link_option_url=”https:\/\/blogi.eoppimispalvelut.fi\/globaleducationlapland\/mita-on-koulutusvienti\/” custom_css_blurb_image=”margin-bottom: 5px” border_width_bottom=”5px” border_color_bottom=”#C993F2″ border_style_bottom=”double” border_radii_image=”on|100%|100%|100%|100%” border_width_all_image=”3px” border_color_all_image=”#73BBBD” icon_font_size=”30px” use_circle=”on” use_circle_border=”on” circle_border_color=”#73BBBD” circle_color=”#005A66″ circle_color__hover=”#005A66″ circle_color__hover_enabled=”on|hover” global_colors_info=”{}” transform_styles__hover_enabled=”on|hover” transform_scale__hover_enabled=”on|hover” transform_translate__hover_enabled=”on|hover” transform_rotate__hover_enabled=”on|hover” transform_skew__hover_enabled=”on|hover” transform_origin__hover_enabled=”on|hover” transform_scale__hover=”90%|90%” border_width_bottom__hover_enabled=”on|desktop” border_width_bottom__hover=”5px” width__hover_enabled=”on|hover” border_color_bottom__hover_enabled=”on|hover” border_color_bottom__hover=”#73BBBD” image_icon_background_color__hover=”#005A66″ image_icon_background_color__hover_enabled=”on|hover” image_icon_background_color__sticky_enabled=”#007e8f” image_icon_background_color__sticky=”#007e8f” width__hover=”90%”]<\/p>\n

MIT\u00c4 ON KOULUTUSVIENTI?<\/p>\n

[\/et_pb_blurb][et_pb_blurb title=”Case: Koulutusmatkailun vaiheet” use_icon=”on” font_icon=”C||divi||400″ icon_color=”#C993F2″ image_icon_width=”20px” _builder_version=”4.16″ _module_preset=”default” header_font=”|700|||||||” header_text_color=”#007E8F” header_font_size=”14px” text_orientation=”center” custom_css_blurb_image=”margin-bottom: 1px” icon_font_size=”20px” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb use_icon=”on” font_icon=”||divi||400″ icon_color=”#FFFFFF” image_icon_background_color=”#73BBBD” image_icon_width=”30px” _builder_version=”4.16″ _module_preset=”default” body_font=”|700|||||||” body_text_align=”center” body_text_color=”#007e8f” body_font_size=”13px” body_line_height=”1.2em” image_icon_custom_padding=”25px|25px|25px|25px|false|false” width=”80%” module_alignment=”center” link_option_url=”https:\/\/blogi.eoppimispalvelut.fi\/globaleducationlapland\/visio-2030\/” custom_css_blurb_image=”margin-bottom: 20px” border_color_bottom=”#73BBBD” border_style_bottom=”double” border_radii_image=”on|100%|100%|100%|100%” icon_font_size=”30px” use_circle=”on” circle_color=”#73BBBD” circle_color__hover=”#005A66″ circle_color__hover_enabled=”on|hover” global_colors_info=”{}” transform_styles__hover_enabled=”on|hover” transform_scale__hover_enabled=”on|hover” transform_translate__hover_enabled=”on|hover” transform_rotate__hover_enabled=”on|hover” transform_skew__hover_enabled=”on|hover” transform_origin__hover_enabled=”on|hover” transform_scale__hover=”90%|90%” border_width_bottom__hover_enabled=”on|hover” border_width_bottom__hover=”5px” image_icon_background_color__hover=”#005A66″ image_icon_background_color__hover_enabled=”on|hover” image_icon_background_color__sticky_enabled=”#007e8f” image_icon_background_color__sticky=”#007e8f”]<\/p>\n

VISIO 2030<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb use_icon=”on” font_icon=”||divi||400″ icon_color=”#FFFFFF” image_icon_background_color=”#73BBBD” image_icon_width=”30px” _builder_version=”4.16″ _module_preset=”default” body_font=”|700|||||||” body_text_align=”center” body_text_color=”#007e8f” body_font_size=”13px” body_line_height=”1.2em” image_icon_custom_padding=”25px|25px|25px|25px|false|false” width=”80%” module_alignment=”center” link_option_url=”https:\/\/blogi.eoppimispalvelut.fi\/globaleducationlapland\/ota-yhteytta\/” custom_css_blurb_image=”margin-bottom: 20px” border_color_bottom=”#73BBBD” border_style_bottom=”double” border_radii_image=”on|100%|100%|100%|100%” icon_font_size=”30px” use_circle=”on” circle_color=”#73BBBD” circle_color__hover=”#005A66″ circle_color__hover_enabled=”on|hover” global_colors_info=”{}” transform_styles__hover_enabled=”on|hover” transform_scale__hover_enabled=”on|hover” transform_translate__hover_enabled=”on|hover” transform_rotate__hover_enabled=”on|hover” transform_skew__hover_enabled=”on|hover” transform_origin__hover_enabled=”on|hover” transform_scale__hover=”90%|90%” border_width_bottom__hover_enabled=”on|hover” border_width_bottom__hover=”5px” image_icon_background_color__hover=”#005A66″ image_icon_background_color__hover_enabled=”on|hover” image_icon_background_color__sticky_enabled=”#007e8f” image_icon_background_color__sticky=”#007e8f”]<\/p>\n

OTA YHTEYTT\u00c4!<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_color=”#ffffff” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate=”0px|-80px” transform_translate_tablet=”” transform_translate_phone=”0px|-40px” transform_translate_last_edited=”on|phone” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|phone” min_height=”355.3px” custom_margin=”||0px||false|false” custom_padding=”0px||0px||false|false” transform_styles_tablet=”” transform_styles_phone=”” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ module_id=”ylos” _builder_version=”4.16″ _module_preset=”default” transform_translate_linked=”off” custom_margin=”-53px|auto||auto||” custom_padding=”||5px|||” module_alignment_tablet=”center” module_alignment_phone=”center” module_alignment_last_edited=”on|desktop” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/blogi.eoppimispalvelut.fi\/globaleducationlapland\/files\/2022\/03\/koulutusmatkailu.png” title_text=”koulutusmatkailu” align_tablet=”center” align_phone=”center” align_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|phone” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|phone” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|phone” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|phone” transform_styles_last_edited=”on|desktop” module_alignment=”center” transform_styles_tablet=”” transform_styles_phone=”” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|phone” transform_translate=”-90px|90px” transform_translate_tablet=”0px|0px” transform_translate_phone=”” transform_translate_last_edited=”on|desktop” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|phone” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|phone” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|phone” transform_styles_last_edited=”on|desktop” transform_styles_tablet=”” transform_styles_phone=”” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_font=”|700|||||||” header_text_align=”left” header_text_color=”#007e8f” header_font_size=”27px” header_line_height=”1.1em” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|tablet” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|phone” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|phone” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|phone” transform_styles_last_edited=”on|tablet” module_alignment=”left” custom_margin=”||0px||false|false” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|phone” animation_style=”fade” header_font_size_tablet=”” header_font_size_phone=”25px” header_font_size_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” module_alignment_tablet=”center” module_alignment_phone=”center” module_alignment_last_edited=”on|phone” border_width_bottom=”6px” border_color_bottom=”#C993F2″ border_style_bottom=”double” global_colors_info=”{}”]<\/p>\n

CASE: KOULUTUSMATKAILUN VAIHEET<\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Open Sans||||||||” text_text_color=”#005A66″ link_text_color=”#9e007e” background_enable_color=”off” transform_translate_linked=”off” width=”100%” module_alignment=”left” custom_margin=”||-4px|||” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” custom_padding=”0px||5px|0px|false|false” custom_padding_tablet=”” custom_padding_phone=”||90px||false|false” custom_padding_last_edited=”on|phone” animation_style=”fade” animation_direction=”top” animation_duration=”1200ms” border_style_all=”double” border_color_left=”#BBF9FF” inline_fonts=”Open Sans” global_colors_info=”{}”]\u00a0<\/span><\/p>\n

Alla on esitettyn\u00e4 esimerkki koulutusmatkailuun liittyv\u00e4st\u00e4 nelivaiheisesta prosessista. Esimerkin\u00a0pohjana on aito Lapissa toteutuneen koulutusmatkailuun liittyv\u00e4 tapaus.<\/span><\/p>\n

Voit lukea koulutusmatkailun vaiheista tarkemmin T\u00c4\u00c4LT\u00c4<\/strong> \ue03c<\/span><\/a>.<\/p>\n

 [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_6,1_6,1_6,1_6,1_6,1_6″ disabled_on=”on|on|off” _builder_version=”4.16″ _module_preset=”default” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate=”0px|-110px” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|desktop” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|desktop” z_index=”10″ custom_padding=”||1px|||” transform_styles_tablet=”” transform_styles_phone=”” global_colors_info=”{}”][et_pb_column type=”1_6″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”TAKAISIN” 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use_icon=”on” font_icon=”||divi||400″ icon_color=”#8b9292″ image_icon_width=”70px” _builder_version=”4.16″ _module_preset=”default” header_font=”|700|||||||” body_font=”|700|||||||” body_text_align=”center” body_text_color=”#575a5b” body_font_size=”14px” body_line_height=”1em” background_enable_image=”off” background_size=”initial” background_position=”top_left” width=”50%” module_alignment=”center” custom_margin=”30px||||false|false” scroll_fade_enable=”on” scroll_fade=”0|91|91|100|0|0%|100″ custom_css_blurb_image=”margin-bottom: 10px” border_color_all=”#007E8F” icon_font_size=”70px” global_colors_info=”{}” icon_color__hover_enabled=”on|hover” icon_color__hover=”#007E8F” transform_styles__hover_enabled=”on|hover” transform_scale__hover_enabled=”on|hover” transform_translate__hover_enabled=”on|hover” transform_rotate__hover_enabled=”on|hover” transform_skew__hover_enabled=”on|hover” transform_origin__hover_enabled=”on|hover” transform_scale__hover=”90%|90%”]<\/p>\n

YL\u00d6S<\/p>\n

[\/et_pb_blurb][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_4_font=”|700|||||||” header_4_text_align=”center” header_4_font_size=”14px” custom_margin=”-10px||||false|false” global_colors_info=”{}”][\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”10px|5px|10px|5px|false|false” link_option_url=”#vaihe1″ border_radii=”on|10px|10px|10px|10px” border_width_top=”3px” border_color_top=”#73BBBD” border_width_right=”0px” border_color_bottom=”#73BBBD” border_width_left=”0px” box_shadow_style=”preset3″ global_colors_info=”{}” border_width_bottom__hover_enabled=”on|desktop” border_width_bottom__hover=”5px” border_color_left__hover_enabled=”on|hover” border_color_left__hover=”#bd462a” border_color_right__hover_enabled=”on|hover” border_color_right__hover=”#bd462a” transform_styles__hover_enabled=”on|hover” transform_scale__hover_enabled=”on|hover” transform_translate__hover_enabled=”on|hover” transform_rotate__hover_enabled=”on|hover” transform_skew__hover_enabled=”on|hover” transform_origin__hover_enabled=”on|hover” transform_scale__hover=”90%|90%” border_width_all__hover_enabled=”on|hover” border_width_top__hover_enabled=”on|hover” border_width_top__hover=”0px”][et_pb_blurb use_icon=”on” font_icon=”||divi||400″ icon_color=”#ffffff” image_icon_background_color=”#73BBBD” image_icon_width=”48px” _builder_version=”4.16″ _module_preset=”default” header_font=”|700|||||||” body_font=”|700|||||||” body_text_align=”center” body_text_color=”#005A66″ body_font_size=”14px” body_line_height=”1em” background_enable_image=”off” background_size=”initial” background_position=”top_left” image_icon_custom_padding=”25px|25px|25px|25px|false|false” custom_css_blurb_image=”margin-bottom: 10px” border_color_all=”#007E8F” border_radii_image=”on|100%|100%|100%|100%” use_circle=”on” circle_color=”#73BBBD” global_colors_info=”{}” image_icon_background_color__sticky_enabled=”#007e8f” image_icon_background_color__sticky=”#007e8f”]<\/p>\n

VAIHE I:<\/p>\n

Ennen koulutusmatkailun<\/p>\n

aloittamista<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”10px||10px||false|false” link_option_url=”#vaihe2″ border_radii=”on|10px|10px|10px|10px” border_width_top=”3px” border_color_top=”#FFCCF5″ border_color_bottom=”#bd462a” box_shadow_style=”preset3″ global_colors_info=”{}” border_width_all__hover_enabled=”on|hover” border_width_all__hover=”0px” border_color_bottom__hover_enabled=”on|hover” border_color_bottom__hover=”#FFCCF5″ border_width_bottom__hover_enabled=”on|hover” border_width_bottom__hover=”5px” transform_styles__hover_enabled=”on|hover” transform_scale__hover_enabled=”on|hover” transform_translate__hover_enabled=”on|desktop” transform_rotate__hover_enabled=”on|desktop” transform_skew__hover_enabled=”on|desktop” transform_origin__hover_enabled=”on|desktop” transform_scale__hover=”90%|90%” border_width_top__hover_enabled=”on|hover” border_width_top__hover=”0px”][et_pb_blurb use_icon=”on” font_icon=”i||divi||400″ icon_color=”#ffffff” image_icon_background_color=”#FFCCF5″ image_icon_width=”48px” _builder_version=”4.16″ _module_preset=”default” header_font=”|700|||||||” body_font=”|700|||||||” body_text_align=”center” body_text_color=”#9e007e” body_font_size=”14px” body_line_height=”1em” background_enable_image=”off” background_size=”initial” background_position=”top_left” image_icon_custom_padding=”25px|25px|25px|25px|false|false” custom_css_blurb_image=”margin-bottom: 10px” border_color_all=”#007E8F” border_radii_image=”on|100%|100%|100%|100%” use_circle=”on” circle_color=”#FFCCF5″ global_colors_info=”{}” image_icon_background_color__sticky_enabled=”#007e8f” image_icon_background_color__sticky=”#007e8f”]VAIHE II:<\/p>\n

Neuvottelut ja<\/p>\n

sopimukset
\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”10px||10px||false|false” link_option_url=”#vaihe3″ border_radii=”on|10px|10px|10px|10px” border_width_top=”3px” border_color_top=”#d8ef8b” border_color_bottom=”#d8ef8b” box_shadow_style=”preset3″ global_colors_info=”{}” border_width_bottom__hover_enabled=”on|hover” border_width_bottom__hover=”5px” transform_styles__hover_enabled=”on|hover” transform_scale__hover_enabled=”on|hover” transform_translate__hover_enabled=”on|desktop” transform_rotate__hover_enabled=”on|desktop” transform_skew__hover_enabled=”on|desktop” transform_origin__hover_enabled=”on|desktop” transform_scale__hover=”90%|90%”][et_pb_blurb use_icon=”on” font_icon=”j||divi||400″ icon_color=”#ffffff” image_icon_background_color=”#d8ef8b” image_icon_width=”48px” _builder_version=”4.16″ _module_preset=”default” header_font=”|700|||||||” body_font=”|700|||||||” body_text_align=”center” body_text_color=”#627c0e” body_font_size=”14px” body_line_height=”1em” background_enable_image=”off” background_size=”initial” background_position=”top_left” image_icon_custom_padding=”25px|25px|25px|25px|false|false” custom_css_blurb_image=”margin-bottom: 10px” border_color_all=”#007E8F” border_radii_image=”on|100%|100%|100%|100%” use_circle=”on” circle_color=”#d8ef8b” global_colors_info=”{}” image_icon_background_color__sticky_enabled=”#007e8f” image_icon_background_color__sticky=”#007e8f”]<\/p>\n

VAIHE III:<\/p>\n

Koulutusmatkailupaketin<\/p>\n

toteuttaminen<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”10px||10px||false|false” link_option_url=”#vaihe4″ border_radii=”on|10px|10px|10px|10px” border_width_top=”3px” border_color_top=”#C993F2″ border_color_bottom=”#c993f2″ box_shadow_style=”preset3″ global_colors_info=”{}” border_width_all__hover_enabled=”on|desktop” border_width_all__hover=”0px” border_width_bottom__hover_enabled=”on|hover” border_width_bottom__hover=”5px” transform_styles__hover_enabled=”on|hover” transform_scale__hover_enabled=”on|hover” transform_translate__hover_enabled=”on|desktop” transform_rotate__hover_enabled=”on|desktop” transform_skew__hover_enabled=”on|desktop” transform_origin__hover_enabled=”on|desktop” transform_scale__hover=”90%|90%”][et_pb_blurb use_icon=”on” font_icon=”w||divi||400″ icon_color=”#ffffff” image_icon_background_color=”#C993F2″ image_icon_width=”48px” _builder_version=”4.16″ _module_preset=”default” header_font=”|700|||||||” body_font=”|700|||||||” body_text_align=”center” body_text_color=”#7f17cf” body_font_size=”14px” body_line_height=”1em” background_enable_image=”off” background_size=”initial” background_position=”top_left” image_icon_custom_padding=”25px|25px|25px|25px|false|false” custom_css_blurb_image=”margin-bottom: 10px” border_color_all=”#007E8F” border_radii_image=”on|100%|100%|100%|100%” use_circle=”on” circle_color=”#C993F2″ global_colors_info=”{}” image_icon_background_color__sticky_enabled=”#007e8f” image_icon_background_color__sticky=”#007e8f”]VAIHE IV:<\/p>\n

J\u00e4lkimarkkinointi ja<\/p>\n

suhteiden yll\u00e4pito
\n[\/et_pb_blurb][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_4_font=”|700|||||||” header_4_text_align=”center” header_4_font_size=”14px” custom_margin=”-10px||||false|false” global_colors_info=”{}”][\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”vaihe1″ _builder_version=”4.16″ _module_preset=”default” background_color=”#ffffff” background_enable_image=”off” background_size=”initial” background_position=”bottom_right” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|phone” transform_translate=”0px|-100px” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|desktop” transform_translate_linked=”off” transform_translate_linked_phone=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|desktop” custom_padding=”0px||4px||false|false” transform_styles_tablet=”” transform_styles_phone=”” global_colors_info=”{}”][et_pb_row column_structure=”1_4,3_4″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” _builder_version=”4.16″ _module_preset=”default” width=”65%” module_alignment=”center” height=”120px” max_height=”120px” custom_margin=”0px|auto||auto|false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” background_color=”#ffffff” custom_padding=”0px||30px|70px|false|false” border_radii=”off|20px|||20px” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”30px|30px|30px|0px|false|false” border_radii=”off||20px|20px|” border_color_all=”#73BBBD” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_font=”|700|||||||” header_3_font=”|700|||||||” header_3_text_color=”#007E8F” header_3_font_size=”25px” border_width_bottom=”5px” border_color_bottom=”#73BBBD” border_style_bottom=”double” global_colors_info=”{}”]<\/p>\n

VAIHE I: Ennen koulutusviennin\u00a0aloittamista<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.16″ _module_preset=”default” width=”65%” width_tablet=”80%” width_phone=”” width_last_edited=”on|tablet” module_alignment=”center” custom_margin=”1px|auto||auto|false|false” custom_padding=”10px||||false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” background_color=”#73BBBD” custom_padding=”30px||30px||false|false” border_radii=”off|20px|||20px” border_radii_tablet=”off|20px|20px|20px|20px” border_radii_phone=”” border_radii_last_edited=”on|phone” global_colors_info=”{}”][et_pb_image src=”https:\/\/blogi.eoppimispalvelut.fi\/globaleducationlapland\/files\/2022\/03\/esivaihe.png” title_text=”esivaihe” align=”center” _builder_version=”4.16″ _module_preset=”default” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|false|false” border_radii=”off||20px|20px|20px” border_width_all=”5px” border_color_all=”#73BBBD” border_radii_tablet=”off|20px|20px|20px|20px” border_radii_phone=”” border_radii_last_edited=”on|phone” box_shadow_style=”preset1″ box_shadow_vertical=”18px” box_shadow_blur=”20px” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_font=”|700|||||||” header_3_font=”|700|||||||” header_3_text_color=”#007E8F” header_3_font_size=”20px” border_width_bottom=”5px” border_color_bottom=”#73BBBD” border_style_bottom=”double” global_colors_info=”{}”]<\/p>\n

Esivaihe: P\u00e4\u00e4t\u00f6s aloittaa koulutusmatkailun j\u00e4rjest\u00e4minen organisaatiossa<\/span><\/span>\u00a0<\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” custom_padding=”20px||||false|false” global_colors_info=”{}”]<\/p>\n

a) Strategisten tavoitteiden m\u00e4\u00e4rittely<\/span><\/p>\n

b) Koulutusmatkailun k\u00e4rkituotteet ja tuotteistaminen<\/p>\n

c) Erottautuminen ja br\u00e4ndi<\/p>\n

d) Resurssitarpeet<\/p>\n

e) Riskien tunnistaminen<\/p>\n

<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ use_custom_gutter=”on” gutter_width=”1″ module_id=”ydinkarki” _builder_version=”4.16″ _module_preset=”default” width=”65%” width_tablet=”80%” width_phone=”” width_last_edited=”on|tablet” module_alignment=”center” custom_margin=”10px|auto||auto|false|false” custom_padding=”10px||||false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” background_color=”#73BBBD” custom_padding=”30px||30px||false|false” border_radii=”off|20px|||20px” border_radii_tablet=”off|20px|20px|20px|20px” border_radii_phone=”” border_radii_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_image src=”https:\/\/blogi.eoppimispalvelut.fi\/globaleducationlapland\/files\/2022\/03\/alkukartoitus_1.png” title_text=”alkukartoitus_1″ align=”center” _builder_version=”4.16″ _module_preset=”default” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|false|false” border_radii=”off||20px|20px|20px” border_width_all=”5px” border_color_all=”#73BBBD” border_radii_tablet=”off|20px|20px|20px|20px” border_radii_phone=”” border_radii_last_edited=”on|phone” box_shadow_style=”preset1″ box_shadow_vertical=”18px” box_shadow_blur=”20px” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_font=”|700|||||||” header_3_font=”|700|||||||” header_3_text_color=”#007E8F” header_3_font_size=”20px” border_width_bottom=”5px” border_color_bottom=”#73BBBD” border_style_bottom=”double” global_colors_info=”{}”]<\/p>\n

Alkukartoitus ja markkinaselvitys<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” custom_padding=”20px||||false|false” global_colors_info=”{}”]<\/p>\n

a) Kohdemaat ja asiakasprofiilit: kuka on asiakas?<\/p>\n

b)\u00a0 Kulttuurituntemus<\/p>\n

c)\u00a0 Lait ja asetukset: matkapakettilaki<\/p>\n

d)\u00a0 Jakeluverkosto<\/p>\n

e)\u00a0 Sis\u00e4iset resurssit<\/p>\n

f)\u00a0 Paikalliset yhteisty\u00f6kumppanit<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ use_custom_gutter=”on” gutter_width=”1″ module_id=”ydinkarki” _builder_version=”4.16″ _module_preset=”default” width=”65%” width_tablet=”80%” width_phone=”” width_last_edited=”on|tablet” module_alignment=”center” custom_margin=”10px|auto||auto|false|false” custom_padding=”10px||||false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” background_color=”#73BBBD” custom_padding=”30px||30px||false|false” border_radii=”off|20px|||20px” border_radii_tablet=”off|20px|20px|20px|20px” border_radii_phone=”” border_radii_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_image src=”https:\/\/blogi.eoppimispalvelut.fi\/globaleducationlapland\/files\/2022\/03\/1.png” title_text=”1″ align=”center” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|false|false” border_radii=”off||20px|20px|20px” border_width_all=”5px” border_color_all=”#73BBBD” border_radii_tablet=”off|20px|20px|20px|20px” border_radii_phone=”” border_radii_last_edited=”on|tablet” box_shadow_style=”preset1″ box_shadow_vertical=”18px” box_shadow_blur=”20px” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_font=”|700|||||||” header_3_font=”|700|||||||” header_3_text_color=”#007E8F” header_3_font_size=”20px” border_width_bottom=”5px” border_color_bottom=”#73BBBD” border_style_bottom=”double” global_colors_info=”{}”]<\/p>\n

Tuotteistaminen<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” custom_padding=”20px||||false|false” global_colors_info=”{}”]<\/p>\n

a) Oman ainutlaatuisen osaamisen tunnistaminen ja muuntaminen kannattavaksi tuotteeksi<\/span><\/p>\n

b) Asiakkaan tarpeiden tunnistaminen<\/span><\/p>\n

c) Sujuvat prosessit suunnitteluun, markkinointiin, myyntiin ja operatiiviseen toimintaan<\/span><\/p>\n

d) Palvelumuotoilun hy\u00f6dynt\u00e4minen tuotteistamisessa ->\u00a0<\/span>katso esim. Lapin yliopiston avoin verkkokurssi Johdatus palvelumuotoiluun<\/a><\/strong><\/span><\/span><\/strong><\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ use_custom_gutter=”on” gutter_width=”1″ module_id=”ydinkarki” _builder_version=”4.16″ _module_preset=”default” width=”65%” width_tablet=”80%” width_phone=”” width_last_edited=”on|tablet” module_alignment=”center” custom_margin=”10px|auto||auto|false|false” custom_padding=”10px||||false|false” global_colors_info=”{}” width__hover_enabled=”off|desktop”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” background_color=”#73BBBD” custom_padding=”30px||30px||false|false” border_radii=”off|20px|||20px” border_radii_tablet=”off|20px|20px|20px|20px” border_radii_phone=”” border_radii_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_image src=”https:\/\/blogi.eoppimispalvelut.fi\/globaleducationlapland\/files\/2022\/03\/myynti-ja-markkinointi.png” title_text=”myynti ja markkinointi” align=”center” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|false|false” border_radii=”off||20px|20px|20px” border_width_all=”5px” border_color_all=”#73BBBD” border_radii_tablet=”off|20px|20px|20px|20px” border_radii_phone=”” border_radii_last_edited=”on|tablet” box_shadow_style=”preset1″ box_shadow_vertical=”18px” box_shadow_blur=”20px” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_font=”|700|||||||” header_3_font=”|700|||||||” header_3_text_color=”#007E8F” header_3_font_size=”20px” border_width_bottom=”5px” border_color_bottom=”#73BBBD” border_style_bottom=”double” global_colors_info=”{}”]<\/p>\n

Myynti ja markkinointi<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” custom_padding=”20px||||false|false” global_colors_info=”{}”]<\/p>\n

a) Ainutlaatuisen myyntiv\u00e4itt\u00e4m\u00e4n muotoilu, USP <\/span>Unique Selling Proposition<\/span><\/i>\u00a0<\/span>\u00a0<\/span><\/p>\n

    \n
  • miksi saapua <\/span>juuri <\/span><\/b>meille?\u00a0<\/span>\u00a0<\/span><\/li>\n
  • Mit\u00e4 meill\u00e4 on, <\/span>mit\u00e4 ei ole miss\u00e4\u00e4n muualla?<\/span><\/b>\u00a0<\/span>\u00a0<\/span><\/li>\n
  • mit\u00e4 kohderyhm\u00e4\u00e4 t\u00e4m\u00e4 asia puhuttelee?\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

    b)\u00a0<\/span>Mit\u00e4, miss\u00e4, kenelle ja miten myyd\u00e4\u00e4n?<\/span><\/p>\n

    c) Tarinallistamisen hy\u00f6dynt\u00e4minen<\/span><\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”vaihe2″ _builder_version=”4.16″ _module_preset=”default” background_enable_image=”off” background_size=”initial” background_position=”bottom_right” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|phone” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|desktop” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|phone” custom_padding=”0px||3px||false|false” transform_styles_tablet=”” transform_styles_phone=”” global_colors_info=”{}”][et_pb_row column_structure=”1_4,3_4″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” _builder_version=”4.16″ _module_preset=”default” width=”65%” module_alignment=”center” height=”120px” max_height=”120px” custom_margin=”20px|auto||auto|false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” background_color=”#ffffff” custom_padding=”0px||30px|70px|false|false” border_radii=”off|20px|||20px” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”30px|30px|30px|0px|false|false” border_radii=”off||20px|20px|” border_color_all=”#73BBBD” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_font=”|700|||||||” header_3_font=”|700|||||||” header_3_text_color=”#9e007e” header_3_font_size=”25px” border_width_bottom=”5px” border_color_bottom=”#ffccf5″ border_style_bottom=”double” global_colors_info=”{}”]<\/p>\n

    VAIHE II: Neuvottelut ja sopimukset<\/h3>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.16″ _module_preset=”default” width=”65%” width_tablet=”80%” width_phone=”” width_last_edited=”on|tablet” module_alignment=”center” custom_margin=”-1px|auto||auto|false|false” custom_padding=”10px||||false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” background_color=”#FFCCF5″ custom_padding=”30px||30px||false|false” border_radii=”off|20px|||20px” border_radii_tablet=”off|20px|20px|20px|20px” border_radii_phone=”” border_radii_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_image src=”https:\/\/blogi.eoppimispalvelut.fi\/globaleducationlapland\/files\/2022\/03\/sopimus.png” title_text=”sopimus” align=”center” _builder_version=”4.16″ _module_preset=”default” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|false|false” border_radii=”off||20px|20px|20px” border_width_all=”5px” border_color_all=”#FFCCF5″ border_radii_tablet=”off|20px|20px|20px|20px” border_radii_phone=”” border_radii_last_edited=”on|tablet” box_shadow_style=”preset1″ box_shadow_vertical=”18px” box_shadow_blur=”20px” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_font=”|700|||||||” header_3_font=”|700|||||||” header_3_text_color=”#9e007e” header_3_font_size=”20px” border_width_bottom=”5px” border_color_bottom=”#9e007e” border_style_bottom=”double” global_colors_info=”{}”]<\/p>\n

    Kiinnostuksesta sopimuksen laadintaan<\/span><\/span><\/h3>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” custom_padding=”20px||||false|false” global_colors_info=”{}”]<\/p>\n

    a) Yhteyshenkil\u00f6iden nime\u00e4minen<\/span><\/p>\n

    b) Yhteisty\u00f6kumppaneiden valinta ja sitouttaminen<\/span><\/p>\n

    c) Sis\u00e4ll\u00f6n tarkempi suunnittelu \/ valmiin tuotteen r\u00e4\u00e4t\u00e4l\u00f6inti<\/span><\/p>\n

    d) Hinnoittelu ja tarjouksen tekeminen<\/span><\/p>\n

    e) Sopimusneuvotteluiden alkaminen\u00a0<\/span>\u00a0<\/span><\/p>\n

    f) Maksuehdot<\/span><\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”vaihe3″ _builder_version=”4.16″ _module_preset=”default” background_enable_image=”off” background_size=”initial” background_position=”bottom_right” custom_padding=”0px||4px||false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_4,3_4″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” _builder_version=”4.16″ _module_preset=”default” width=”65%” module_alignment=”center” height=”120px” max_height=”120px” custom_margin=”20px|auto||auto|false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” background_color=”#ffffff” custom_padding=”0px||30px|70px|false|false” border_radii=”off|20px|||20px” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”30px|30px|30px|0px|false|false” border_radii=”off||20px|20px|” border_color_all=”#73BBBD” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_font=”|700|||||||” header_3_font=”|700|||||||” header_3_text_color=”#627c0e” header_3_font_size=”25px” border_width_bottom=”5px” border_color_bottom=”#d8ef8b” border_style_bottom=”double” global_colors_info=”{}”]<\/p>\n

    VAIHE III: Opiskelut<\/h3>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.16″ _module_preset=”default” width=”65%” width_tablet=”80%” width_phone=”” width_last_edited=”on|tablet” module_alignment=”center” custom_margin=”0px|auto||auto|false|false” custom_padding=”10px||||false|false” global_colors_info=”{}” width__hover_enabled=”on|desktop” width__hover=”65%”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” background_color=”#d8ef8b” custom_padding=”30px||30px||false|false” border_radii=”off|20px|||20px” border_radii_tablet=”off|20px|20px|20px|20px” border_radii_phone=”” border_radii_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_image src=”https:\/\/blogi.eoppimispalvelut.fi\/globaleducationlapland\/files\/2022\/03\/ennen-maahan-tuloa_3.png” title_text=”ennen maahan tuloa_3″ align=”center” _builder_version=”4.16″ _module_preset=”default” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|false|false” border_radii=”off||20px|20px|20px” border_width_all=”5px” border_color_all=”#d8ef8b” border_radii_tablet=”off|20px|20px|20px|20px” border_radii_phone=”” border_radii_last_edited=”on|tablet” box_shadow_style=”preset1″ box_shadow_vertical=”18px” box_shadow_blur=”20px” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_font=”|700|||||||” header_3_font=”|700|||||||” header_3_text_color=”#627c0e” header_3_font_size=”20px” border_width_bottom=”5px” border_color_bottom=”#627c0e” border_style_bottom=”double” global_colors_info=”{}”]<\/p>\n

    Ennen asiakkaiden maahantuloa<\/span><\/span>\u00a0<\/span><\/h3>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” custom_padding=”20px||||false|false” global_colors_info=”{}”]<\/p>\n

    a) Kutsukirje, mik\u00e4li tarvitaan viisumi<\/p>\n

    b) Yhteydenpito asiakkaaseen<\/p>\n

    c) Osallistujatiedot<\/p>\n

    d) Majoituksen j\u00e4rjest\u00e4minen<\/p>\n

    e) Ruokailujen j\u00e4rjest\u00e4minen<\/p>\n

    f) Kuljetusten j\u00e4rjest\u00e4minen<\/p>\n

    g) Tarkemman aikataulun sopiminen<\/p>\n

    h) Varusteet<\/p>\n

    i)\u00a0 Vakuutukset<\/p>\n

    j) Turvallisuussuunnitelma<\/p>\n

    k) Sis\u00e4iset prosessit<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.16″ _module_preset=”default” width=”65%” width_tablet=”80%” width_phone=”” width_last_edited=”on|tablet” module_alignment=”center” custom_margin=”34px|auto||auto|false|false” custom_padding=”10px||||false|false” global_colors_info=”{}” width__hover_enabled=”on|desktop” width__hover=”65%”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” background_color=”#d8ef8b” custom_padding=”30px||30px||false|false” border_radii=”off|20px|||20px” border_radii_tablet=”off|20px|20px|20px|20px” border_radii_phone=”” border_radii_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_image src=”https:\/\/blogi.eoppimispalvelut.fi\/globaleducationlapland\/files\/2022\/03\/opiskelijoiden-maahantulo_2.png” title_text=”opiskelijoiden maahantulo_2″ align=”center” _builder_version=”4.16″ _module_preset=”default” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|false|false” border_radii=”off||20px|20px|20px” border_width_all=”5px” border_color_all=”#d8ef8b” border_radii_tablet=”off|20px|20px|20px|20px” border_radii_phone=”” border_radii_last_edited=”on|phone” box_shadow_style=”preset1″ box_shadow_vertical=”18px” box_shadow_blur=”20px” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_font=”|700|||||||” header_3_font=”|700|||||||” header_3_text_color=”#627c0e” header_3_font_size=”20px” border_width_bottom=”5px” border_color_bottom=”#627c0e” border_style_bottom=”double” global_colors_info=”{}”]<\/p>\n

    Ohjelman aloittaminen ja toteutus<\/h3>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” custom_padding=”20px||||false|false” global_colors_info=”{}”]<\/p>\n

    a) Orientaatio ohjelmaan<\/p>\n

    b) Turvallisuusohjeet<\/p>\n

    c) Aktiviteetit<\/p>\n

    d) Lis\u00e4palvelut (esim. tulkkaus, vierailut yms.)<\/p>\n

    e) Mediatiedotus koulutusmatkailun n\u00e4kyvyyden lis\u00e4\u00e4miseksi (esim. organisaation verkkosivut, paikallismedia, somekanavat)<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.16″ _module_preset=”default” width=”65%” width_tablet=”80%” width_phone=”” width_last_edited=”on|tablet” module_alignment=”center” custom_margin=”34px|auto||auto|false|false” custom_padding=”10px||||false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” background_color=”#d8ef8b” custom_padding=”30px||30px||false|false” border_radii=”off|20px|||20px” border_radii_tablet=”off|20px|20px|20px|20px” border_radii_phone=”” border_radii_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_image src=”https:\/\/blogi.eoppimispalvelut.fi\/globaleducationlapland\/files\/2022\/03\/opinnot-paattyy.png” title_text=”opinnot paattyy” align=”center” _builder_version=”4.16″ _module_preset=”default” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|false|false” border_radii=”off||20px|20px|20px” border_width_all=”5px” border_color_all=”#d8ef8b” border_radii_tablet=”off|20px|20px|20px|20px” border_radii_phone=”” border_radii_last_edited=”on|tablet” box_shadow_style=”preset1″ box_shadow_vertical=”18px” box_shadow_blur=”20px” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_font=”|700|||||||” header_3_font=”|700|||||||” header_3_text_color=”#627c0e” header_3_font_size=”20px” border_width_bottom=”5px” border_color_bottom=”#627c0e” border_style_bottom=”double” global_colors_info=”{}”]<\/p>\n

    Ohjelman p\u00e4\u00e4ttyess\u00e4<\/span><\/span>\u00a0<\/span><\/h3>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” custom_padding=”20px||||false|false” global_colors_info=”{}”]<\/p>\n

    a) Todistus<\/p>\n

    b) Palautteet ja arviointi<\/p>\n

    c) Jatkosopimukset ja jatkotuotteistaminen<\/p>\n

    d) Tarkistuslaskenta<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”vaihe4″ _builder_version=”4.16″ _module_preset=”default” background_enable_image=”off” background_size=”initial” background_position=”bottom_right” custom_margin=”-6px|||||” custom_padding=”2px|||||” global_colors_info=”{}”][et_pb_row column_structure=”1_4,3_4″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” _builder_version=”4.16″ _module_preset=”default” width=”65%” module_alignment=”center” height=”120px” max_height=”120px” custom_margin=”20px|auto||auto|false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” background_color=”#ffffff” custom_padding=”0px||30px|70px|false|false” border_radii=”off|20px|||20px” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”30px|30px|30px|0px|false|false” border_radii=”off||20px|20px|” border_color_all=”#73BBBD” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_font=”|700|||||||” header_3_font=”|700|||||||” header_3_text_color=”#7f17cf” header_3_font_size=”25px” border_width_bottom=”5px” border_color_bottom=”#C993F2″ border_style_bottom=”double” global_colors_info=”{}”]<\/p>\n

    VAIHE IV: J\u00e4lkimarkkinointi ja suhteiden yll\u00e4pito<\/h3>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.16″ _module_preset=”default” width=”65%” width_tablet=”80%” width_phone=”” width_last_edited=”on|tablet” module_alignment=”center” custom_margin=”-1px|auto||auto|false|false” custom_padding=”10px||||false|false” global_colors_info=”{}” width__hover_enabled=”on|desktop” width__hover=”65%”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” background_color=”#C993F2″ custom_padding=”30px||30px||false|false” border_radii=”off|20px|||20px” border_radii_tablet=”off|20px|20px|20px|20px” border_radii_phone=”” border_radii_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_image src=”https:\/\/blogi.eoppimispalvelut.fi\/globaleducationlapland\/files\/2022\/03\/aftersales.png” title_text=”aftersales” align=”center” _builder_version=”4.16″ _module_preset=”default” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|false|false” border_radii=”off||20px|20px|20px” border_width_all=”5px” border_color_all=”#C993F2″ border_radii_tablet=”off|20px|20px|20px|20px” border_radii_phone=”” border_radii_last_edited=”on|tablet” box_shadow_style=”preset1″ box_shadow_vertical=”18px” box_shadow_blur=”20px” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_font=”|700|||||||” header_3_font=”|700|||||||” header_3_text_color=”#7f17cf” header_3_font_size=”20px” border_width_bottom=”5px” border_color_bottom=”#7f17cf” border_style_bottom=”double” global_colors_info=”{}”]<\/p>\n

    Suhteiden yll\u00e4pito ja j\u00e4lkimarkkinointi<\/span><\/span>\u00a0<\/span> <\/span><\/h3>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” custom_padding=”20px||0px||false|false” global_colors_info=”{}”]<\/p>\n

    J\u00e4lkimarkkinoinnin (\u201cafter<\/span> sales\u201d) tarkoituksena on vahvistaa asiakastyytyv\u00e4isyytt\u00e4 ja yll\u00e4pit\u00e4\u00e4 (esim. lis\u00e4myynnin avulla) my\u00f6s asiakaspysyvyytt\u00e4. <\/span><\/p>\n

    J\u00e4lkimarkkinointi voi olla esim.<\/span><\/p>\n

     <\/p>\n

      \n
    • Palautteiden k\u00e4sittely\u00e4 asiakkaan kanssa<\/span>\u00a0<\/span><\/li>\n
    • Uutiskirjeell\u00e4 palveluun liittyvist\u00e4 tai ajankohtaisista asioista tiedottamista<\/span>\u00a0<\/span><\/li>\n
    • Kaupantekoa samasta tai uudesta koulutusmatkailutuotteesta<\/span>\u00a0<\/span><\/li>\n
    • Verkostojen ja asiakkuuksien yll\u00e4pitoa<\/span><\/li>\n<\/ul>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

      MIK\u00c4 LED?LED-VERKOSTOMIT\u00c4 ON KOULUTUSVIENTI?VISIO 2030OTA YHTEYTT\u00c4!CASE: KOULUTUSMATKAILUN VAIHEET\u00a0 Alla on esitettyn\u00e4 esimerkki koulutusmatkailuun liittyv\u00e4st\u00e4 nelivaiheisesta prosessista. Esimerkin\u00a0pohjana on aito Lapissa toteutuneen koulutusmatkailuun liittyv\u00e4 tapaus. Voit lukea koulutusmatkailun vaiheista tarkemmin T\u00c4\u00c4LT\u00c4 \ue03c.  YL\u00d6SVAIHE I: Ennen koulutusmatkailun aloittamistaVAIHE II: Neuvottelut ja sopimukset VAIHE III: Koulutusmatkailupaketin toteuttaminenVAIHE IV: J\u00e4lkimarkkinointi ja suhteiden yll\u00e4pito VAIHE I: Ennen koulutusviennin\u00a0aloittamista Esivaihe: P\u00e4\u00e4t\u00f6s […]<\/p>\n","protected":false},"author":4132,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-242512","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/blogi.eoppimispalvelut.fi\/globaleducationlapland\/wp-json\/wp\/v2\/pages\/242512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogi.eoppimispalvelut.fi\/globaleducationlapland\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/blogi.eoppimispalvelut.fi\/globaleducationlapland\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/blogi.eoppimispalvelut.fi\/globaleducationlapland\/wp-json\/wp\/v2\/users\/4132"}],"replies":[{"embeddable":true,"href":"https:\/\/blogi.eoppimispalvelut.fi\/globaleducationlapland\/wp-json\/wp\/v2\/comments?post=242512"}],"version-history":[{"count":35,"href":"https:\/\/blogi.eoppimispalvelut.fi\/globaleducationlapland\/wp-json\/wp\/v2\/pages\/242512\/revisions"}],"predecessor-version":[{"id":242981,"href":"https:\/\/blogi.eoppimispalvelut.fi\/globaleducationlapland\/wp-json\/wp\/v2\/pages\/242512\/revisions\/242981"}],"wp:attachment":[{"href":"https:\/\/blogi.eoppimispalvelut.fi\/globaleducationlapland\/wp-json\/wp\/v2\/media?parent=242512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}