Just a brief introduction: Lappset Group Ltd. is a company who provides play and sport equipments and they also produce street furnitures.
More in details…They not just selling their products. They selling the experience, the facilities to keep your body healthy and strong. In my opinion their promo video shows the sense of their value they want to represent really nicely. The company was established in 1970 an now it has 9 subsidiaries in Estonia, France, Germany, the Netherlands, Sweden, the UK, China, USA.
I haven’t heared about this company before but it caught my attention. I can see the potential in it. We had a visitor, Jenni Tapio from the marketing and sales side of the company. She told us many interesting thing, regarding the marketing strategy and the path they follow.
Their main customers are ex. arthitects who gives them teir ideas which need to be take into consideration during the producing process. There are many unique theme parks which couldn’t be organized without Lappset Group. Here is some example:
They have also created amazing sport parks. I found pretty intresting that they work together with an official fittness blogger who write some useful information in the company blog and mention the Lappset Group in her own blog as well. I think this is a great way to wider the scale of people who knows about the company and their productivity.
What about the marketing strategy?
Janni told us a lot what they are doing on the marketing department. How they measure datas, analyze and create a conclusion. It is a hard work but worth doing it in order to have a clear view and in this way they can offer more personolized offers to the customers.
Beyond this it is important to mention the advertising part too. You can see below, what kind of processes they do.
They working on B2B side mostly so they focus on LinkedInas a platform to reach customers and they also write a blog. On the other hand they use other social media platforms for the end users, such as facebook, twitter, instragram or pinterest. It is really important that share only relevant contents on the proper platform.
I feel that this presentation was really useful as we learned about the methods they use and of course the values about the company represent.