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Pite Havsbad: online perception vs. on set experience

When searching for information online for selecting a destination, the perceived image of the companies and attractions in question is essential. Proper digital marketing activities attract more clients, increase sales of an organization and provide a strong brand image of the company to the customer (Smolkova 2018). One of the visited companies of the study …

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Swedish riviera on my mind

What? A riviera? A long sandy beach with a northern twist? Count me in! As I was doing an online research about our study trip destination, Piteå, the peculiar characteristics of the environment immediately aroused my interest. Who would have known, that there is actually a riviera and a beautiful archipelago only 100 kilometres from …

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This is me, Sonja

  Hi u all! My name is Sonja and this picture of me represents me at my happy place: at the exotic sandy beach somewhere warm and sunny. Don´t get it wrong, I love Rovaniemi too! Even though I prefer it hot, I consider my hometown Rovaniemi as a perfect place to live. There is …

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