When searching on the internet, Kuhmo develops as a lovely literary tourism destination. However, going through my classmates’ blog posts on their actual experiences with Kuhmo, it does not appear to have the atmosphere of a literary tourist destination. Follow me on my blog and I’ll show you the highlights of my friend’s tour in Kuhmo.

Literature Tourism

The city of Kuhmo has been designated as a city of literature of the UNESCO Creative Cities Network. Previously only one Finnish city – Helsinki with its status of UNESCO design city, – belonged to the network. When it comes to real-world experience, Kuhmo appears to have the characteristics of a literary tourist destination, but Kuhmo is unable to capitalize on those characteristics to highlight their strengths in literature tourism. Let’s watch this video to find out why.

Going around Kuhmo-Literature Tourism Destination

Essentially, we found no evidence of literary tourism. Indeed, my classmates said that they did not feel Kuhmo was a city of literature although it has magnificent locations such as the hotel Kalevala and the Trojan Horse. The city will need to design a comprehensive strategy that involves local government, residents, and stakeholders. With appropriate policies, the local government can help Kuhmo become a literature tourist destination. Moreover, stakeholders and local residents may use such policies to improve their services and attract more customers.

Kuhmo as a Tourism Destination

In my opinion Kuhmo is underinvested in the tourism business. Kuhmo appears to be a regular city in my classmate’s photos and videos. Although, after doing some research on the internet, I discovered that there are things that I could schedule for my visit. However, in order to attract tourists, a tourism destination must emphasize itself with advertising banners, decorations, and obvious services. We can clearly observe the contrasts in how the city arranged itself to become a tourist attraction when looking at Rovaniemi city.

Rovaniemi, Finland - March 18 2020: Empty street at Rovaniemi city center. No tourists, no people.
Rovaniemi City-a Tourism Destination

After all, Kuhmo is still a lovely destination to visit with a wonderful core value. Still, it will require the attention of local government, residents, and stakeholders to turn it into a famous literature tourism destination.

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