We visited Tukums in October 2023 and I got to learn about co-opetition in the Tukums area. During the trip, we had the opportunity to visit different rural and nature tourism destinations in the Tukums area. I wrote an on-site blog post about this, go and read it here. During the trip, I noticed that…
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After the trip to beautiful Latvia, our groups started to design new concepts for the municipality of Tukums. The field trip gave us more insight into the nature tourism opportunities and challenges in the area. Also, how sustainability is taken into account by entrepreneurs who operate in the area. Tukums have a diverse nature. They…
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My cultural heritage tourism experiences in Latvia While traveling to Latvia, I realized that the country is very rich in cultural heritage and traditions. Therefore, Latvia is an excellent destination for those who seek to learn more about the culture and traditions of the Baltic countries. There were some cultural heritage tourism destinations that we…
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In this blog, I will introduce two main challenges for developing rural tourism in the Tukums region. In my last blog, I shared some stories and experiences when visiting those two rural destinations. I also mentioned some unpleasant feelings that it is hard to find the correct position in those places. This time, I will…
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With wildness and nature as its strength, Tukums municipality is a potential destination for rural trips. However, tourism operators have faced challenges in improving rural services and activities for customers. Today’s blog will mention some factors hindering the development of rural tourism in this region. Seasonality in tourism Like most neighboring countries and regions, the…
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Brian Halligan, CEO of Hubspot once said that: “It’s not what you sell that matters as much as how you sell it!”. Whatever sector a company operates in, it may profit from all that marketing has to offer and broaden its customer base. While marketing is a useful tool for expanding companies, it’s critical to…
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Sustainability has been a trend in the tourism field for quite a while now. Tourists as well as tourism companies are more aware of their actions and want their choices to have positive impacts. In this blog post, I will discuss rural tourism and sustainability and how the two can be combined.
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This blog post is an analysis of factors that can limit nature-based tourism in Tukums from being widely recognized among the tourist community. These findings are collected based on online research as well as my own observation. Hence, it opens to see more feedback or comments from teachers and other students.
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