This week, I was with my friend in the H&M shop in Rovaniemi, and I decided to speak with one of the saleswoman of the shop to know a bit more about the brand, the marketing strategy of H&M, and how does the brand adapt to the country in which it is implanted. So let’s…
Author: Julie Vannier
Lappset Group Company’s presentation
On the 25th of September, we met a visitor from Lappset group company in the school. The objective of this meeting was to know the company, and to understand which marketing strategy they use for customer, how, and why. The Lappset Group Compagny has been create in 1970 in Rovaniemi. It is a family…
Learning Café
The learning café was a discussion with classmate around different subject. The subject was choosen by each member of the class according to each member’s preference. So I naturally wanted to choose to a subject that I did not know. I have chosen the Zero Moment Of Truth. It was an unknown subject for me,…