Yleinen — Leave a comment
03
Nov 18

a visit to Kieringin Loma company

Kieringin Lomakylä Oy is located in the middle of Finnish Lapland, Kierinki village. Very little is known about early history of Kierinki, only a few artefacts have been found. In 19th century, Heikki Vierelä found the iron axe blade on the beach side of the village related to 900 A.D. of Northern Norway. The population of the village has changed over time, in 1815 the population was 21 people, in the 1850s the population began to increase with the appearance of new facilities. Nowadays, the number of inhabitants is around 100.

The unspoiled nature, traditions and history which were preserved through the centuries, attract visitors to the village. The company offers cosy, Lappish-style accommodation: hotel, holiday apartments, guest houses grandma cabins. The guests have opportunity to visit Kierinki shop and cafe. The yellow Hietala building may not remain unnoticed when visiting the place. It is a restaurant and a venue for meetings, weddings, exhibitions and other events. Kieringin Loma has possibilities for summer and winter activities: fishing, snowmobiling, snowshoeing, camping, boating, etc. The visitors have an opportunity to get remarkable experience to feel real Lappish spirit. The company has highland cattle, mostly, animals are used for meat.

During the visit, the owner was telling us about stories and fairy tales about the place. One of these stories is about the witch who lived in Kierinki village in 19th century. Eeva Maria Kurt was a sailor, a healer and a witch. Samuli Paulaharju has been interviewing Eve Kurt. He had received spells from Kurt to heal people and cattle, and  help to exorcise the devil. In addition, there is an interesting fact that the founder of Martiini knifes, Janne Martiini was born in Kierinki village.

Yleinen — Leave a comment
06
Oct 18

“stay active today and feel better tomorrow” Lappset Group Ltd

What did I learn about the Lappset group company?

Lappset Group Ltd is a family-run company, founded in 1970 in Rovaniemi, became one of the leading manufacturers of outdoor sport playgrounds and themed parks worldwide. Lappset has several subsidiaries in nine countries and 400 staff members. The company provides sport and play opportunities for people of all ages.

What were the main points I got from the presentation?

 

  • Planning is an essential part of Lappset marketing
  • Lappset uses different marketing channels to deliver the brand message
  • Lappset improves customer experience and follows trends in digital marketing

What did I learn about the marketing used in the company? What did I learn from the visitor?

Planning is an essential part of marketing in the company. Marketing strategy is focused on digital marketing development through multiple channels, as official web pages, social media, e-mail, etc. Marketing in social media pages allows company not only create brand image but establish loyal customer base through real interactions and building emotional connections with the audience. The process of marketing improvement may be hard for company to understand the purchasing behavior of target customers, for instance how do visitors use the web page, is the information relevant and helpful, which advertisements are successful, what should be developed? Lappset focuses on analysis of web page usage and social media metrics to receive useful data and make wise decisions. Lappset holds seminars and webinars, participates in sales forums. Lappset Group Ltd cooperates with bloggers, it allows both sides get benefits for further development and growth. Target customers get the information from the source they trust that helps to expand sales and improve brand awareness.  In addition, website visitors may find helpful information on company’s blog:

“How to find motivation to exercise”

“10 reasons why outdoor training is better than a gym”

Check the link

https://www.lappset.com/News-and-updates/Blogs-and-articles

Would I like to work in marketing?

I would like to work in Instagram marketing. Instagram is not just a social network, is a source of inspiration for me. Online advertising, blogs, branding – limitless opportunities for creating a unique content and further development.

photos used https://www.lappset.com/

 

 

 

Yleinen — Leave a comment
21
Sep 18

learning café

Last week I participated in the Learning Café held on 20th of September. We were divided into groups, each group with 5-6 students had its own topic. Topics were Branding, Social Media Marketing, Content Marketing and Moment of Truth. Students were given a task to study the reading material and prepare reaction papers for the Learning Café.

26 Tips to Create a Strong Social Media Content Strategy

What did I learn about home group article?

Our group’s reading material was “26 Tips to Create a Strong Social Media Content Strategy” by Debbie Hemley. The article shows a useful guide for those would like to build a strong and successful marketing strategy in social media. The topics have been divided within our group. My part was about main rules to start building media content strategy. I am familiar with a notion of branding and digital media strategy, yet I have found a lot helpful information. I have learned about Leo Widrich’s tactics related to increasing the number of daily updates. The tactic is relevant for both big brands and bloggers, it is important to have a clear vision how media content works on different social media platforms. Companies should know their target audience better than anybody else to make wise decisions in developing media content strategy.

What were the main points our home group came up to?

To be successful, companies or brand should

  • have a clear vision about the company’s goals relating to social media content / have a clear picture for whom (target customer) where (social media network) and why (goals and brand message) the content is created
  • build long-term positive relationships with customers by real interaction
  • follow social media updates and trends
  • use storytelling / build emotional connections with customers, avoid complex language, talk less and listen more, be prepared to get a feedback
  • increase the frequency of posts depending on social media platform
  • use social media metrics

Did I disagree in some points with my group members?

During our discussion we touched on several points related to our topic. I may say that I agree with opinions of my group mates, yet I would like to note that all guidelines described in the article should be customized, different businesses should find an individual approach. For instance, B2B and B2C companies have specific goals in mind.

What did I learn about the other groups’ issues?

To build a successful marketing strategy, it is essential to

  • Be unique
  • Use multiple channels
  • Stay relevant, analyse market needs and trends
  • Build strong and positive customer relationship
  • Use metrics
  • Study customer behavior

How did I like Learning Café as a learning method?

Learning Café is an innovative education method. It helps students to develop communicative abilities, share own knowledge and thoughts openly and in an informal atmosphere, to work on a task individually and as a team.