What did I learn about the Lappset group company?
Lappset Group Ltd is a family-run company, founded in 1970 in Rovaniemi, became one of the leading manufacturers of outdoor sport playgrounds and themed parks worldwide. Lappset has several subsidiaries in nine countries and 400 staff members. The company provides sport and play opportunities for people of all ages.
What were the main points I got from the presentation?
- Planning is an essential part of Lappset marketing
- Lappset uses different marketing channels to deliver the brand message
- Lappset improves customer experience and follows trends in digital marketing
What did I learn about the marketing used in the company? What did I learn from the visitor?
Planning is an essential part of marketing in the company. Marketing strategy is focused on digital marketing development through multiple channels, as official web pages, social media, e-mail, etc. Marketing in social media pages allows company not only create brand image but establish loyal customer base through real interactions and building emotional connections with the audience. The process of marketing improvement may be hard for company to understand the purchasing behavior of target customers, for instance how do visitors use the web page, is the information relevant and helpful, which advertisements are successful, what should be developed? Lappset focuses on analysis of web page usage and social media metrics to receive useful data and make wise decisions. Lappset holds seminars and webinars, participates in sales forums. Lappset Group Ltd cooperates with bloggers, it allows both sides get benefits for further development and growth. Target customers get the information from the source they trust that helps to expand sales and improve brand awareness. In addition, website visitors may find helpful information on company’s blog:
“How to find motivation to exercise”
“10 reasons why outdoor training is better than a gym”
Check the link
https://www.lappset.com/News-and-updates/Blogs-and-articles
Would I like to work in marketing?
I would like to work in Instagram marketing. Instagram is not just a social network, is a source of inspiration for me. Online advertising, blogs, branding – limitless opportunities for creating a unique content and further development.
photos used https://www.lappset.com/