{"id":52,"date":"2020-01-29T12:59:14","date_gmt":"2020-01-29T10:59:14","guid":{"rendered":"https:\/\/blogi.eoppimispalvelut.fi\/pamatestinki\/?page_id=52"},"modified":"2025-01-28T16:26:14","modified_gmt":"2025-01-28T14:26:14","slug":"mooc1-main-page","status":"publish","type":"page","link":"https:\/\/blogi.eoppimispalvelut.fi\/learnculturaltourism\/","title":{"rendered":"MOOC1 main page"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/blogi.eoppimispalvelut.fi\/learnculturaltourism\/files\/2021\/09\/Arctisen_online-courses-1_C.jpg&#8221; title_text=&#8221;Arctisen_online courses 1_C&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Cultural sensitivity has a wide range of meanings and implications in and outside of tourism. During this self-study online course, you will learn more about them and the concept itself.<\/p>\n<p>After completing the course, you can utilise the skills you learned during the course for all kinds of situations where cultural sensitivity is needed, even outside the tourism sector.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;30px|20px|30px|20px|false|false&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; border_width_all=&#8221;2px&#8221; border_color_all=&#8221;#195371&#8243; border_style_all=&#8221;dashed&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"color: #195371\"><em><strong>Target groups:<\/strong><\/em><\/span> Primary target group: tourism entrepreneurs and tourism workers. Secondary target group: tourism developers, DMOs, guides, students,\u00a0policy-makers and everyone interested in the topic.<span style=\"color: #195371\"><em><strong><\/strong><\/em><\/span><\/p>\n<p><span style=\"color: #195371\"><em><strong>Credits:<\/strong><\/em>\u00a0<\/span>1 ECTS (27 hours of self-study work). After the course, you will receive a certificate for completing the course.<\/p>\n<p><span style=\"color: #195371\"><strong><em>Content:<\/em>\u00a0<\/strong><\/span>Introduction to cultural sensitivity, examples of business innovations, product development, digitalization, responsible marketing and cultural sensitivity in tourism companies.\u202fThe course contains inspirational videos of tourism entrepreneurs, Prezi presentations and exercises.<\/p>\n<p><span style=\"color: #195371\"><strong><em>Learning objectives:<\/em>\u00a0<\/strong><\/span>After the course, you will be able:<\/p>\n<p>1) to identify the meanings of cultural sensitivity in tourism and develop your skills related to them;<\/p>\n<p>2) to recognise, describe and reflect on the challenges related to cultural sensitivity in tourism, particularly in your own tourism-related work and\/or in your everyday life; and<\/p>\n<p>3) to create and apply culturally sensitive approaches in your work by using the practical tools that you were given during the course.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; min_height=&#8221;133.3px&#8221;]<\/p>\n<p>&nbsp;<\/p>\n<p>\u00a0<span style=\"color: #444444\">If you experience any technical issues, please send an email to<strong> <a href=\"mailto:eOppimispalvelut@luc.fi\" style=\"color: #444444\"><span style=\"color: #0c71c3\">eOppimispalvelut@luc.fi<\/span><\/a> <\/strong><\/span>and describe the problem.<\/p>\n<p><span style=\"color: #195371\"><em><strong><\/strong><\/em><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Our Services&#8221; _builder_version=&#8221;4.16&#8243; min_height=&#8221;1420px&#8221; custom_margin=&#8221;-213px|||||&#8221; custom_padding=&#8221;5px|0px|100px|0px||&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;34px|auto||auto||&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;1. INTRODUCTION TO THE COURSE&#8221; image=&#8221;https:\/\/blogi.eoppimispalvelut.fi\/learnculturaltourism\/files\/2020\/10\/Moduuli-1.jpg&#8221; image_icon_width=&#8221;60%&#8221; admin_label=&#8221;Service&#8221; _builder_version=&#8221;4.16&#8243; header_font=&#8221;Sue Ellen Francisco|600|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#195371&#8243; header_font_size=&#8221;20px&#8221; header_line_height=&#8221;1.7em&#8221; body_font=&#8221;Muli||||||||&#8221; body_text_align=&#8221;left&#8221; body_text_color=&#8221;#6b6b6b&#8221; body_line_height=&#8221;1.8em&#8221; background_enable_color=&#8221;off&#8221; background_layout=&#8221;dark&#8221; min_height=&#8221;526px&#8221; custom_padding=&#8221;60px|30px|12px|40px||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_slide=&#8221;10%&#8221; animation=&#8221;off&#8221; border_radii=&#8221;on|5px|5px|5px|5px&#8221; image_max_width=&#8221;60%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"color: #444444\">This chapter provides you with information about this course. You will receive instructions on how to move around the course and an introduction to its background. <\/span><\/p>\n<p><span style=\"color: #9e6c00\"><strong>Welcome to the journey<\/strong>!\u00a0<\/span><\/p>\n<p>[\/et_pb_blurb][et_pb_button button_url=&#8221;https:\/\/blogi.eoppimispalvelut.fi\/learnculturaltourism\/lesson\/1-1-instructions\/&#8221; button_text=&#8221;1.1 Instructions&#8221; button_alignment=&#8221;left&#8221; _builder_version=&#8221;4.18.0&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#9e6c00&#8243; button_border_width=&#8221;0px&#8221; button_border_color=&#8221;rgba(0,0,0,0)&#8221; button_border_radius=&#8221;10px&#8221; button_font=&#8221;|700|||||||&#8221; button_icon=&#8221;&#x3d;||divi||400&#8243; button_on_hover=&#8221;off&#8221; custom_margin=&#8221;-20px|||35px|false|false&#8221; custom_padding=&#8221;10px|40px|10px|40px|true|true&#8221; animation_direction=&#8221;right&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][et_pb_button button_url=&#8221;https:\/\/blogi.eoppimispalvelut.fi\/learnculturaltourism\/lesson\/1-2-background\/&#8221; button_text=&#8221;1.2 Background&#8221; button_alignment=&#8221;left&#8221; _builder_version=&#8221;4.18.0&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#9e6c00&#8243; button_border_width=&#8221;0px&#8221; button_border_color=&#8221;rgba(0,0,0,0)&#8221; button_border_radius=&#8221;10px&#8221; button_font=&#8221;|700|||||||&#8221; button_icon=&#8221;&#x3d;||divi||400&#8243; button_on_hover=&#8221;off&#8221; custom_margin=&#8221;-20px|||35px|false|false&#8221; custom_padding=&#8221;10px|40px|10px|40px|true|true&#8221; animation_direction=&#8221;right&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;2. INTRODUCTION TO CULTURAL SENSITIVITY&#8221; image=&#8221;https:\/\/blogi.eoppimispalvelut.fi\/learnculturaltourism\/files\/2020\/10\/Moduuli-2.jpg&#8221; image_icon_width=&#8221;60%&#8221; admin_label=&#8221;Service&#8221; _builder_version=&#8221;4.16&#8243; header_font=&#8221;Sue Ellen Francisco|600|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#195371&#8243; header_font_size=&#8221;20px&#8221; header_line_height=&#8221;1.7em&#8221; body_font=&#8221;Muli||||||||&#8221; body_text_align=&#8221;left&#8221; body_text_color=&#8221;#6b6b6b&#8221; body_line_height=&#8221;1.8em&#8221; background_enable_color=&#8221;off&#8221; background_layout=&#8221;dark&#8221; min_height=&#8221;526px&#8221; custom_padding=&#8221;60px|30px|12px|40px||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_slide=&#8221;10%&#8221; animation=&#8221;off&#8221; border_radii=&#8221;on|5px|5px|5px|5px&#8221; image_max_width=&#8221;60%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"color: #444444\">This chapter offers an introduction to the concept of cultural sensitivity. It also helps you to understand the possibilities and sensitivities of implementing cultural sensitivity in your own work.<\/span><\/p>\n<p>[\/et_pb_blurb][et_pb_button button_url=&#8221;https:\/\/blogi.eoppimispalvelut.fi\/learnculturaltourism\/lesson\/2-1\/&#8221; button_text=&#8221;2.1 Introduction&#8221; button_alignment=&#8221;left&#8221; _builder_version=&#8221;4.18.0&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#9e6c00&#8243; button_border_width=&#8221;0px&#8221; button_border_color=&#8221;rgba(0,0,0,0)&#8221; button_border_radius=&#8221;10px&#8221; button_font=&#8221;|700|||||||&#8221; button_icon=&#8221;&#x3d;||divi||400&#8243; button_on_hover=&#8221;off&#8221; custom_margin=&#8221;-20px|||35px|false|false&#8221; custom_padding=&#8221;10px|40px|10px|40px|true|true&#8221; animation_direction=&#8221;right&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][et_pb_button button_url=&#8221;https:\/\/blogi.eoppimispalvelut.fi\/learnculturaltourism\/lesson\/2-2\/&#8221; button_text=&#8221;2.2 What is cultural sensitivity?&#8221; button_alignment=&#8221;left&#8221; _builder_version=&#8221;4.18.0&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#9e6c00&#8243; button_border_width=&#8221;0px&#8221; button_border_color=&#8221;rgba(0,0,0,0)&#8221; button_border_radius=&#8221;10px&#8221; button_font=&#8221;|700|||||||&#8221; button_icon=&#8221;&#x3d;||divi||400&#8243; button_on_hover=&#8221;off&#8221; custom_margin=&#8221;-20px|||35px|false|false&#8221; custom_padding=&#8221;10px|40px|10px|40px|true|true&#8221; animation_direction=&#8221;right&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][et_pb_button button_url=&#8221;https:\/\/blogi.eoppimispalvelut.fi\/learnculturaltourism\/lesson\/2-3\/&#8221; button_text=&#8221;2.3 Cultural sensitivity at transnational level&#8221; button_alignment=&#8221;left&#8221; _builder_version=&#8221;4.18.0&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#9e6c00&#8243; button_border_width=&#8221;0px&#8221; button_border_color=&#8221;rgba(0,0,0,0)&#8221; button_border_radius=&#8221;10px&#8221; button_font=&#8221;|700|||||||&#8221; button_icon=&#8221;&#x3d;||divi||400&#8243; button_on_hover=&#8221;off&#8221; custom_margin=&#8221;-20px|||35px|false|false&#8221; custom_padding=&#8221;10px|40px|10px|40px|true|true&#8221; animation_direction=&#8221;right&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][et_pb_button button_url=&#8221;https:\/\/blogi.eoppimispalvelut.fi\/learnculturaltourism\/lesson\/2-5-tourism-guidelines\/&#8221; button_text=&#8221;2.4 Tourism guidelines&#8221; button_alignment=&#8221;left&#8221; _builder_version=&#8221;4.18.0&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#9e6c00&#8243; button_border_width=&#8221;0px&#8221; button_border_color=&#8221;rgba(0,0,0,0)&#8221; button_border_radius=&#8221;10px&#8221; button_font=&#8221;|700|||||||&#8221; button_icon=&#8221;&#x3d;||divi||400&#8243; button_on_hover=&#8221;off&#8221; custom_margin=&#8221;-20px|||35px|false|false&#8221; custom_padding=&#8221;10px|40px|10px|40px|true|true&#8221; animation_direction=&#8221;right&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;3. CULTURAL SENSITIVITY IN THE ARCTIC&#8221; image=&#8221;https:\/\/blogi.eoppimispalvelut.fi\/learnculturaltourism\/files\/2020\/10\/Moduuli-3.jpg&#8221; image_icon_width=&#8221;60%&#8221; admin_label=&#8221;Service&#8221; _builder_version=&#8221;4.16&#8243; header_font=&#8221;Sue Ellen Francisco|600|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#195371&#8243; header_font_size=&#8221;20px&#8221; header_line_height=&#8221;1.7em&#8221; body_font=&#8221;Muli||||||||&#8221; body_text_align=&#8221;left&#8221; body_text_color=&#8221;#6b6b6b&#8221; body_line_height=&#8221;1.8em&#8221; background_enable_color=&#8221;off&#8221; background_layout=&#8221;dark&#8221; min_height=&#8221;485px&#8221; custom_padding=&#8221;60px|30px|0px|40px||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_slide=&#8221;10%&#8221; animation=&#8221;off&#8221; border_radii=&#8221;on|5px|5px|5px|5px&#8221; image_max_width=&#8221;60%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"color: #444444\">In this chapter, you will gain knowledge about how cultural sensitivity is seen in connection to tourism in Sweden, Norway, Finland and Greenland.<\/span><\/p>\n<p>[\/et_pb_blurb][et_pb_button button_url=&#8221;https:\/\/blogi.eoppimispalvelut.fi\/learnculturaltourism\/lesson\/3-1\/&#8221; button_text=&#8221;3.1 Introduction&#8221; button_alignment=&#8221;left&#8221; _builder_version=&#8221;4.18.0&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#9e6c00&#8243; button_border_width=&#8221;0px&#8221; button_border_color=&#8221;rgba(0,0,0,0)&#8221; button_border_radius=&#8221;10px&#8221; button_font=&#8221;|700|||||||&#8221; button_icon=&#8221;&#x3d;||divi||400&#8243; button_on_hover=&#8221;off&#8221; custom_margin=&#8221;-20px|||35px|false|false&#8221; custom_padding=&#8221;10px|40px|10px|40px|true|true&#8221; animation_direction=&#8221;right&#8221; 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custom_margin=&#8221;-20px|||35px|false|false&#8221; custom_padding=&#8221;10px|40px|10px|40px|true|true&#8221; animation_direction=&#8221;right&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;4.  BUSINESS INNOVATIONS AND CULTURAL SENSITIVITY IN TOURISM COMPANIES&#8221; image=&#8221;https:\/\/blogi.eoppimispalvelut.fi\/learnculturaltourism\/files\/2020\/10\/Moduuli-4.jpg&#8221; image_icon_width=&#8221;60%&#8221; admin_label=&#8221;Service&#8221; _builder_version=&#8221;4.16&#8243; header_font=&#8221;Sue Ellen Francisco|600|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#195371&#8243; header_font_size=&#8221;20px&#8221; header_line_height=&#8221;1.7em&#8221; body_font=&#8221;Muli||||||||&#8221; body_text_align=&#8221;left&#8221; body_text_color=&#8221;#6b6b6b&#8221; body_line_height=&#8221;1.8em&#8221; background_enable_color=&#8221;off&#8221; background_layout=&#8221;dark&#8221; min_height=&#8221;526px&#8221; custom_padding=&#8221;60px|30px|12px|40px||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_slide=&#8221;10%&#8221; animation=&#8221;off&#8221; border_radii=&#8221;on|5px|5px|5px|5px&#8221; image_max_width=&#8221;60%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"color: #444444\">In this chapter, you will learn how cultural sensitivity can be enhanced in product development and business innovations. You will receive inspiration from videos in which Arctic tourism entrepreneurs and experts share their stories.<\/span><\/p>\n<p>[\/et_pb_blurb][et_pb_button button_url=&#8221;https:\/\/blogi.eoppimispalvelut.fi\/learnculturaltourism\/lesson\/4-1\/&#8221; button_text=&#8221;4.1 Introduction&#8221; button_alignment=&#8221;left&#8221; _builder_version=&#8221;4.18.0&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#9e6c00&#8243; button_border_width=&#8221;0px&#8221; button_border_color=&#8221;rgba(0,0,0,0)&#8221; button_border_radius=&#8221;10px&#8221; button_font=&#8221;|700|||||||&#8221; button_icon=&#8221;&#x3d;||divi||400&#8243; button_on_hover=&#8221;off&#8221; custom_margin=&#8221;-20px|||35px|false|false&#8221; custom_padding=&#8221;10px|40px|10px|40px|true|true&#8221; animation_direction=&#8221;right&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][et_pb_button button_url=&#8221;https:\/\/blogi.eoppimispalvelut.fi\/learnculturaltourism\/lesson\/4-2\/&#8221; button_text=&#8221;4.2 Business innovation and product development PART 1&#8243; button_alignment=&#8221;left&#8221; _builder_version=&#8221;4.18.0&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#9e6c00&#8243; button_border_width=&#8221;0px&#8221; button_border_color=&#8221;rgba(0,0,0,0)&#8221; button_border_radius=&#8221;10px&#8221; button_font=&#8221;|700|||||||&#8221; button_icon=&#8221;&#x3d;||divi||400&#8243; button_on_hover=&#8221;off&#8221; custom_margin=&#8221;-20px|||35px|false|false&#8221; custom_padding=&#8221;10px|40px|10px|40px|true|true&#8221; animation_direction=&#8221;right&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][et_pb_button button_url=&#8221;https:\/\/blogi.eoppimispalvelut.fi\/learnculturaltourism\/lesson\/4-3\/&#8221; button_text=&#8221;4.3 Business innovation and product development PART 2&#8243; button_alignment=&#8221;left&#8221; _builder_version=&#8221;4.18.0&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#9e6c00&#8243; button_border_width=&#8221;0px&#8221; button_border_color=&#8221;rgba(0,0,0,0)&#8221; button_border_radius=&#8221;10px&#8221; button_font=&#8221;|700|||||||&#8221; button_icon=&#8221;&#x3d;||divi||400&#8243; button_on_hover=&#8221;off&#8221; custom_margin=&#8221;-20px|||35px|false|false&#8221; custom_padding=&#8221;10px|40px|10px|40px|true|true&#8221; animation_direction=&#8221;right&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][et_pb_button button_url=&#8221;https:\/\/blogi.eoppimispalvelut.fi\/learnculturaltourism\/lesson\/4-4\/&#8221; button_text=&#8221;4.4 How to do tourism in a culturally sensitive way&#8221; button_alignment=&#8221;left&#8221; _builder_version=&#8221;4.18.0&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#9e6c00&#8243; button_border_width=&#8221;0px&#8221; button_border_color=&#8221;rgba(0,0,0,0)&#8221; button_border_radius=&#8221;10px&#8221; button_font=&#8221;|700|||||||&#8221; button_icon=&#8221;&#x3d;||divi||400&#8243; button_on_hover=&#8221;off&#8221; custom_margin=&#8221;-20px|||35px|false|false&#8221; custom_padding=&#8221;10px|40px|10px|40px|true|true&#8221; animation_direction=&#8221;right&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;5. DIGITALISATION, RESPONSIBLE MARKETING AND CULTURAL SENSITIVITY IN TOURISM COMPANIES&#8221; image=&#8221;https:\/\/blogi.eoppimispalvelut.fi\/learnculturaltourism\/files\/2020\/10\/Moduuli-5.jpg&#8221; image_icon_width=&#8221;60%&#8221; admin_label=&#8221;Service&#8221; _builder_version=&#8221;4.16&#8243; header_font=&#8221;Sue Ellen Francisco|600|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#195371&#8243; header_font_size=&#8221;20px&#8221; header_line_height=&#8221;1.7em&#8221; body_font=&#8221;Muli||||||||&#8221; body_text_align=&#8221;left&#8221; body_text_color=&#8221;#6b6b6b&#8221; body_line_height=&#8221;1.8em&#8221; background_enable_color=&#8221;off&#8221; background_layout=&#8221;dark&#8221; min_height=&#8221;526px&#8221; custom_padding=&#8221;60px|30px|12px|40px||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_slide=&#8221;10%&#8221; animation=&#8221;off&#8221; border_radii=&#8221;on|5px|5px|5px|5px&#8221; image_max_width=&#8221;60%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"color: #444444\">In this chapter, you will learn to recognise the importance of digitalisation in tourism to promote your business and in storytelling. You will also understand the idea of responsible marketing.<\/span><\/p>\n<p>[\/et_pb_blurb][et_pb_button button_url=&#8221;https:\/\/blogi.eoppimispalvelut.fi\/learnculturaltourism\/lesson\/5-1\/&#8221; button_text=&#8221;5.1 Introduction&#8221; button_alignment=&#8221;left&#8221; _builder_version=&#8221;4.18.0&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#9e6c00&#8243; button_border_width=&#8221;0px&#8221; button_border_color=&#8221;rgba(0,0,0,0)&#8221; button_border_radius=&#8221;10px&#8221; button_font=&#8221;|700|||||||&#8221; button_icon=&#8221;&#x3d;||divi||400&#8243; button_on_hover=&#8221;off&#8221; custom_margin=&#8221;-20px|||35px|false|false&#8221; custom_padding=&#8221;10px|40px|10px|40px|true|true&#8221; animation_direction=&#8221;right&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][et_pb_button button_url=&#8221;https:\/\/blogi.eoppimispalvelut.fi\/learnculturaltourism\/lesson\/5-2\/&#8221; button_text=&#8221;5.2 Digital innovations&#8221; button_alignment=&#8221;left&#8221; _builder_version=&#8221;4.18.0&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#9e6c00&#8243; button_border_width=&#8221;0px&#8221; button_border_color=&#8221;rgba(0,0,0,0)&#8221; button_border_radius=&#8221;10px&#8221; button_font=&#8221;|700|||||||&#8221; button_icon=&#8221;&#x3d;||divi||400&#8243; button_on_hover=&#8221;off&#8221; custom_margin=&#8221;-20px|||35px|false|false&#8221; custom_padding=&#8221;10px|40px|10px|40px|true|true&#8221; animation_direction=&#8221;right&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][et_pb_button button_url=&#8221;https:\/\/blogi.eoppimispalvelut.fi\/learnculturaltourism\/lesson\/5-3\/&#8221; button_text=&#8221;5.3 Responsible marketing in tourism&#8221; button_alignment=&#8221;left&#8221; _builder_version=&#8221;4.18.0&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#9e6c00&#8243; button_border_width=&#8221;0px&#8221; button_border_color=&#8221;rgba(0,0,0,0)&#8221; button_border_radius=&#8221;10px&#8221; button_font=&#8221;|700|||||||&#8221; button_icon=&#8221;&#x3d;||divi||400&#8243; button_on_hover=&#8221;off&#8221; custom_margin=&#8221;-20px|||35px|false|false&#8221; custom_padding=&#8221;10px|40px|10px|40px|true|true&#8221; animation_direction=&#8221;right&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][et_pb_button button_url=&#8221;https:\/\/blogi.eoppimispalvelut.fi\/learnculturaltourism\/lesson\/5-4-concluding-survey\/&#8221; button_text=&#8221;5.4 Concluding survey&#8221; button_alignment=&#8221;left&#8221; _builder_version=&#8221;4.18.0&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#9e6c00&#8243; button_border_width=&#8221;0px&#8221; button_border_color=&#8221;rgba(0,0,0,0)&#8221; button_border_radius=&#8221;10px&#8221; button_font=&#8221;|700|||||||&#8221; button_icon=&#8221;&#x3d;||divi||400&#8243; button_on_hover=&#8221;off&#8221; custom_margin=&#8221;-20px|||35px|false|false&#8221; custom_padding=&#8221;10px|40px|10px|40px|true|true&#8221; animation_direction=&#8221;right&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;CONGRATULATIONS! &#8221; image=&#8221;https:\/\/blogi.eoppimispalvelut.fi\/learnculturaltourism\/files\/2020\/10\/Moduuli-6.jpg&#8221; image_icon_width=&#8221;60%&#8221; content_tablet=&#8221;&#8221; content_phone=&#8221;<\/p>\n<p><span>You have now reached the end of the course. How do you feel now?<\/span><\/p>\n<p><span>Take the final steps and your course is complete!<\/span><\/p>\n<p>&#8221; content_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;Service&#8221; _builder_version=&#8221;4.16&#8243; header_font=&#8221;Sue Ellen Francisco|600|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#195371&#8243; header_font_size=&#8221;20px&#8221; header_line_height=&#8221;1.7em&#8221; body_font=&#8221;Muli||||||||&#8221; body_text_align=&#8221;left&#8221; body_text_color=&#8221;#6b6b6b&#8221; body_line_height=&#8221;1.8em&#8221; background_enable_color=&#8221;off&#8221; background_layout=&#8221;dark&#8221; min_height=&#8221;526px&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;60px|30px|12px|40px|false|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_slide=&#8221;10%&#8221; animation=&#8221;off&#8221; border_radii=&#8221;on|5px|5px|5px|5px&#8221; image_max_width=&#8221;60%&#8221; global_colors_info=&#8221;{}&#8221; content__hover_enabled=&#8221;on|desktop&#8221; content__hover=&#8221;<\/p>\n<p><span>You have now reached the end of the course. How do you feel now?<\/span><\/p>\n<p><span>Take the final steps and your course is complete!<\/span><\/p>\n<p>&#8220;]<\/p>\n<p><span style=\"color: #444444\">You have now reached the end of the course. 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