Best Practices Marketing online

Best practices toolkit for digital travel marketers

Simon

Introduction This paper is based on the article “The Digital Travel Marketers’ BEST PRACTICES TOOLKIT. Digital marketing has established itself in practically every industry. People are completely integrated into the digital world. When it arrived, everything was carried away by the digital flood. And of course, how could it not affect the travel industry? Travel…

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enhanced experience

A Typology of Technology-Enhanced Tourism Experiences

Laura

REACTION PAPER FOR THE ARTICLE  “A Typology of Technology-Enhanced Tourism Experiences” Published on the International Journal of Tourism Research  Authors: Barbara Neuhofer ( Fachhochschule Salzburg ) Dimitrios Buhalis ( Bournemouth University ) Adele Ladkin ( Bournemouth University ) If you press here you can also download the article yourself. What is the article about ?…

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