Micro-moments are our potential present marketing opportunity

Technology and millions of micro-moments Nowadays we live in a society where mobile phones are like another limb of our body. In this device we have our whole life: photos, reminders, alarms, notes, events, even people with whom we only keep in touch through the smartphone. We live waiting for messages, notifications, calls… Therefore, due…

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How important is digital marketing transformation anyway?

Who has the time for digital marketing transformation? In digital marketing transformation as in other areas of life there often seems to be a disconnect between what makes strategic sense and what is realistically doable. Time and money are the most sought-after resources and as such are the most scarce. Just think of your own…

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How to do successful social media marketing for an event?

How to do successful social media marketing for an event? The Essential Guide – Social media for events article gives advice on how to create appropriate and successful social media marketing for an event. What social media platforms are the best for different kinds of events? How often, when, and what kinds of posts are…

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