INTRODUCTION
In this text I have read, shown customer behavior trends which are gained popularity in 2022. Moreover, this article shows how these trends had impact on the business globally. There are such customer trends presented as “Backup planners, Climate changers, Digital seniors, Financial aficionados, The great life refresh, The metaverse movement, Pursuit of preloved, Rural urbanities, Self-love seekers and Socialization paradox.”( Angus, Westbrook, 2022, 4).
Undoubtedly, this article seems to be relevant to the Marketing and eCommerce in Tourism study unit. Firstly, it is very interesting from the point of view of Marketing because this article could help to understand what customers are looking for. For example Gucci used Roblox game as a marketing platform to gain new consumers which are related to “The metaverse movement”. Secondly, this data could be used in creating a specialized apps for people according to lay on these trends. As an example could be Klarna–Swedish company which made an app where people can see their CO2 footprint that was the answer to the “Climate changers” trend.
From my point of view, when I was reading this article, I found out more about marketing options and importance of the trend spying. What is more, it is relevant to my learning objectives because it widens the understanding of the subject–this trends and examples are real. These customer behavior options are closely related to the study unit outlines.
3 TRENDS
Now I would like to discuss some of the trends which interested me during reading in deeper way. To begin with, “The metaverse movement” trend as two other trends were discussed very good in this article. Authors trying to say that AR and VR sphere is developing so fast and it will gain power, hence businesses have to learn what their role there is and they should rise up brand recognition and gain profit. The second interesting topic was “Rural Urbanities” the main idea of that is potential customer want safe, green and clean environment around them. After the pandemic people became more independent from office work, some of them moved to the rural areas. Those who went back to the cities want green agenda applied to their neighborhoods. Consequently, companies should take it into account that “. Expanding brick-and-mortar outlets and services whilst investing in e-commerce will help companies reach a broader audience.” (Angus, Westbrook, 2022, 44). Another interesting trend that caught my attention was ” Self-love seekers “this trend is about that people who follow the trend are becoming more self-warned and trying to invest in themselves: bodies and minds. Moreover, these customers accept themselves, pluses and minuses of them and the realization makes them to be own source of happiness. For example, those men who would like to try beauty products, take care of their skin or just to talk about some issues in their life now can refer to “War Paint”. This is the first make up store for man which is also communicates with “CALM” – “a men’s mental health non-profit organization.” (Angus, Westbrook, 2022, 48). Companies who fulfill the self-love niche should support consumers during that journey, understand them in core to become successful.
All of these trends caught my eye and I would like to say that not all trend could survive. In fashion industry there is a concept as “Fast fashion” it means that the new shoes or another element of wardrobe which everyone likes and very popular in the two weeks or month become useless and no one wants to wear it anymore. However, there are fashion trends which survive and do not become an anti-trend option-those are often not a mass one, not everyone understands and appreciate it. To sum up, I want to say that the more people follow the trend the faster it falls out of the league. Hence, companies should detect this point when the trend is going to reach the point of no return or support this trend very carefully to stay afloat.
CONCLUSION
In conclusion, I would like to mention that businesses should stick to and have a fresh eye looking at the trends, it is very important if company works in some segment starting with wellbeing and ending with urbanities trends to analyze customer’s and consumer’s desires, what the cunsumer really want to see, to feel and to get.
I liked this article it helped me to understand more that customers are the flow and companies should follow them to stay on the same page. To be adaptive and open-minded.
BIBLIOGRAPHY AND REFERENCES
Angus, A., Westbrook, G. 2022. TOP 10 GLOBAL CONSUMER TRENDS 2022. 1–59.