The need for businesses to be on all social media is becoming more important every day. Having to be engaging and helpful on all platforms can be chaotic and overwhelming. Nowadays, it’s important for businesses to keep updating and refining their social media and websites to gain traction or influence potential customers. That’s where Hootsuite can step in and help businesses make many platforms simpler and more efficient overview.
A Tool to Keep Your Platforms Online Organized
Hootsuite is a social media management platform, and it’s becoming a leading platform in their field. Hootsuite provides powerful features and integrations that help businesses handle their social media accounts. It supports Twitter, Facebook, google+, Instagram and more. On the dashboard, users can have an overview of all their social media, post across all accounts and coordinate posts so they have everything you need to draft, schedule, and publish content from one window. It lets you view and edit all of your published and scheduled posts in one intuitive calendar view. It gives you all the analytics you need from your accounts and can calculate the best time for you to post based on your audience. You are also able to engage with your audience through the efficient overview. It offers you to comment on posts, follow important hashtags and answer messages across all of your platforms in one place.
Get to Know More with Hootsuite Academy
This tutorial about the overview you get Hootsuite dashboard is from their online academy. Hootsuite has an academy where they offer resources for users to learn and expand their skills. They have material on how to use their tools to the fullest but also courses that will earn you certifications. The tutorials on how their site and tools works are free but Some are on the site itself, but there are also videos on Youtube. The full courses are created by Universities and Hootsuite and taught by industry pros. Those courses cost but Hootsuite advertises that they will Advance your social media skills and career.
Efficient overview adapted to your team needs and uses
Hootsuite has a free month’s trial on their site and after that month, there is a monthly payment depending on your team size.
Hootsuite is a perfect place for social creators for any business as it keeps all your platforms and content in one place. This tool could benefit tourism businesses that have many platforms that need to be managed. As the website gives it a very simple and efficient overview of your workspace for all the main social platforms. It could benefit many tourism companies that have few platforms that they use to connect to their audience.
The fact that this tool cost makes it not available for many small businesses to use. It could be a good investment as it helps you have a good overview of all your platforms so you can keep up with being consistent and similar content on all platforms. Have more consistant look helps with representing your brand. If you have a bigger social team you, Hootsuite offers payment plans that could be more convinient. It comes with more tools to make managing social accounts a collaborative way easier for everybody that has to access and edit.
The tool that gave Meliá Hotels International Beneficial and Efficient overview on all platforms
Meliá Hotels International had set its sights on being the hotel chain with the greatest social media influence. Positioning itself among the world’s top hotel companies and reinforcing its leadership in the leisure industry. It is also intended to be known as a global model of excellence, accountability, and sustainability.
Meliá Hotels International is Europe’s third-biggest hotel group and the world’s largest resort chain. The hotel wanted a scalable platform solution that collected all ecosystem components into one location and gave them a efficient overview. The hotel has 15 brands, 380 hotels, and 485 social profiles spread over 43 countries. Meliá encountered significant problems in establishing a strategy to unify content creation while maintaining 400+ social media accounts on three organisational levels across multiple regions.
As they joined Hootsuite, every brand and hotel with a social media presence within their chain has now been consolidated into a single platform within Hootsuite, accessible to both regional hotel teams and Meliá’s worldwide groups. The hotel planned to Focusing on mobile-friendly visual and interactive content. The company set out to strengthen engagement and increase brand recognition and credibility by humanizing the messaging. They did it by using more content from costumers and employyes on their corporate channels. Meliá continues to shine as an undisputed and innovative leader in the tourism market, thanks to a comprehensive global content strategy handled on a centralised and efficiant platform. Accompanied by extensive training and various popular social media programs.
References
How Meliá became one of the most influential hotel chains on social media.(2023).Hootsuite. https://www.hootsuite.com/resources/melia-hotels
Why Hootsuite?.(2023). Hootsuite. https://www.hootsuite.com/why-hootsuitehttps://www.hootsuite.com/why-hootsuite
Hi Anna,
I think this is such a useful tool for business to manage their social account. It is good that you included an example of Hoosuite, making your opinion more reliable. And the length of this blogpost is really nice, not too long but also no too short. I used to use Business Suite to manage business social accounts. This Hoosuite and Business Suite work the same. However, I prefer the layout of Hoosuite more as it’s user-friendly. Thanks so much for introducing this.
Hi,
I have never heard about this tool before, but now I see a lot of companies work with it. It was interesting and knowledgeable to read.
Hello Anna, I wasnt aware of that there are websites that can combine all your social media platforms in to ones. This sounded like a very handy tool to companies that have many different accounts on different platforms.
Hello!
I have not been using this tool before so this gave a nice introduction to it. Also, I think after reading about this it could be a place to be more organized with social media. I think that it is easier for customers if they can find everything in the same place.
Kind regards: Henna Orjala
Hello! I had no idea of the existence of this tool before. I imagine it comes in quite handy when you have many different social media channels. I wonder if it makes sense to use it if you only have Facebook and Instagram, as they are both a part of Metaverse? I mean does it have any extra features?