{"id":206,"date":"2023-03-30T14:13:55","date_gmt":"2023-03-30T11:13:55","guid":{"rendered":"https:\/\/blogi.eoppimispalvelut.fi\/mecit2023\/?p=206"},"modified":"2023-04-06T10:38:27","modified_gmt":"2023-04-06T07:38:27","slug":"tiktok-for-tourism-business","status":"publish","type":"post","link":"https:\/\/blogi.eoppimispalvelut.fi\/mecit2023\/2023\/03\/30\/tiktok-for-tourism-business\/","title":{"rendered":"TikTok for tourism business"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Introduction <\/h2>\n\n\n\n<p>TikTok is a social media app that allows users to be more creative and add videos with friends and connect with people around the world. The app got extremely popular during the Covid-19 pandemic. Now it`s being used for people&#8217;s own entertainment and as a way of marketing for businesses. <\/p>\n\n\n\n<p>Clearly, it has been an excellent tool for tourism businesses for growing and challenging their creative marketing. The main target group is young people. It reaches more audiences based on recommendations that people get for their &#8220;for you&#8221; page. The individual &#8220;for you&#8221; page is filled with videos collected by TikTok`s algorithm. Recommendations come to &#8220;for you&#8221; page based on previous things watched on the app.<\/p>\n\n\n<a class=\"wp-block-read-more\" href=\"https:\/\/blogi.eoppimispalvelut.fi\/mecit2023\/2023\/03\/30\/tiktok-for-tourism-business\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: TikTok for tourism business<\/span><\/a>\n\n\n<h2 class=\"wp-block-heading\">How to start using it<\/h2>\n\n\n\n<p>With TikTok, you first have to install the app and create an account using an email or phone number. After that, the first thing which comes is &#8220;for you&#8221; page. <\/p>\n\n\n\n<p>It is easy to search for inspiration and normally after you have watched a few videos TikToks algorithm recommends more similar. An algorithm is a recommendation system; for every TikTok user, it`s unique. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How To Use TikTok! (Complete Beginners Guide) (2023)\" width=\"1099\" height=\"618\" src=\"https:\/\/www.youtube.com\/embed\/jmQrrwR79BQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">How to use TikTok (2023). Source: https:\/\/www.youtube.com\/watch?v=jmQrrwR79BQ  <\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">How to use it in a tourism business <\/h2>\n\n\n\n<p>For travel agencies and tourism marketing companies, young clients are a big target group since they are looking for inspiration for travel locations. The possibility to get more audience is big as well since the target market is already using the app. Businesses need to figure out how to reach them without copying too many others. <\/p>\n\n\n\n<p>Also since the number of young clients is getting stronger so does the interest of other target groups after they have seen how popular the app is. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blogi.eoppimispalvelut.fi\/mecit2023\/files\/2023\/03\/tiktok-users-by-age-768x498-1.png\" alt=\"\" class=\"wp-image-311\" width=\"583\" height=\"378\" srcset=\"https:\/\/blogi.eoppimispalvelut.fi\/mecit2023\/files\/2023\/03\/tiktok-users-by-age-768x498-1.png 768w, https:\/\/blogi.eoppimispalvelut.fi\/mecit2023\/files\/2023\/03\/tiktok-users-by-age-768x498-1-300x195.png 300w\" sizes=\"auto, (max-width: 583px) 100vw, 583px\" \/><figcaption class=\"wp-element-caption\">The figure tells percentages that people under the age of 30 use TikTok the most                                   The source: https:\/\/breaktheicemedia.com\/tiktok-and-tourism\/<\/figcaption><\/figure>\n\n\n\n<p>TikTok is relevant for the tourism industry since the app<code>s<\/code> main users are young people and tourism companies, who want to market to young people since these people are tomorrow`s travelers and so are their children in the future. <\/p>\n\n\n\n<p>TikTok has an algorithm on &#8220;for you&#8221; page which determines the videos people see on their &#8220;for you&#8221; page. This is useful for tourism companies since if people watch a TikTok made by a tourism company they are most likely to see similar videos on their for you page. <\/p>\n\n\n\n<p>In tourism marketing companies can use TikTok for bringing up their creativity for example upload content about their business and paying to advertise using TikTok marketing options. <\/p>\n\n\n\n<p>As a content creator in a tourism business, the posting should be more active and not only with posting videos but active with customers. Videos show up better on &#8220;for you&#8221; pages based on sharing, liking, following accounts commenting on videos. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ryanair as a relatable TikTok user <\/h2>\n\n\n\n<p>Ryanair has one of the most popular TikTok accounts and the content has reached over 1.4 million and 100.000 watchers for each video. <\/p>\n\n\n\n<p>The way they have reached that huge popularity is that they used funny and relatable content with cultural references suitable for young people.  In their content, they have references from difficult passengers to canceled flights. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">References <\/h2>\n\n\n\n<p>Blair, S. 2022. 16 of the best TikTok travel accounts https:\/\/www.russh.com\/best-tiktok-travel-accounts\/ accessed on 30.3.2023<\/p>\n\n\n\n<p> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introduction TikTok is a social media app that allows users to be more creative and add videos with friends and connect with people around the world. The app got extremely popular during the Covid-19 pandemic. Now it`s being used for people&#8217;s own entertainment and as a way of marketing for businesses. Clearly, it has been&#8230;<\/p>\n","protected":false},"author":9522,"featured_media":310,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,4],"tags":[49],"class_list":["post-206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogging","category-social-media","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TikTok for tourism business - MeCiT students blog on digital marketing<\/title>\n<meta name=\"description\" content=\"TikTok as an app has grown popularity fast and it is tool with a competetive side in media. 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