{"id":279,"date":"2023-03-30T11:59:11","date_gmt":"2023-03-30T08:59:11","guid":{"rendered":"https:\/\/blogi.eoppimispalvelut.fi\/mecit2023\/?p=279"},"modified":"2025-11-05T23:58:42","modified_gmt":"2025-11-05T21:58:42","slug":"practical-guide-chinese-streaming-platform-bilibili","status":"publish","type":"post","link":"https:\/\/blogi.eoppimispalvelut.fi\/mecit2023\/2023\/03\/30\/practical-guide-chinese-streaming-platform-bilibili\/","title":{"rendered":"Practical guide to Chinese streaming platform Bilibili"},"content":{"rendered":"\n

This is Bilibili<\/h2>\n\n\n\n

Bilibili<\/a> is a South-East Asian video streaming platform, an equivalent to YouTube. Typical content includes anime, comics and games, but you can find all types of content, including videos, live broadcasting and mobile games. The platform is targeted and mostly used by young generations, where generation Z plays the main role. Bilibili claims to be built on strong emotional connections between its users, the content and communities.<\/p>\n\n\n\n

Getting started<\/h2>\n\n\n\n
\"home
Bilibili front page<\/figcaption><\/figure>\n\n\n\n

You will be able to watch videos and broadcasts without an account just like on YouTube, but to comment and have better quality videos you need an user account on their website. The way of process is very much the same as on YouTube but with a different UI, one major difference is that on Asian video streaming websites the comments flow on your screen, but this feature can be turned off as it can be very distracting.<\/p>\n\n\n\n

The channel\u2019s audience skews young, with anime and games dominating viewership. Brands and destinations can use that signal to co-produce story arcs and in-game events with clear segmentation; in adult markets, buyer categories extend to \u0643\u0627\u0632\u064a\u0646\u0648\u0647\u0627\u062a \u0627\u0648\u0646 \u0644\u0627\u064a\u0646<\/a> with strict age gates, while travel boards, outdoor gear, and food delivery fill family inventory. Commissioning an episode set in Lapland or building a mobile quest through a reindeer forest raises awareness and draws this cohort north, and the same targeting rails determine which scenes receive extra funding and when they premiere.<\/p>\n\n\n\n

Who is it for?<\/h2>\n\n\n
\n
\"bilibili
Bilibili mascots<\/figcaption><\/figure>\n<\/div>\n\n\n

The target group is any age as it is a video streaming website, but as it has a lot of comics and anime which are more aimed at young people,I can see the majority of the user base is young people.<\/p>\n\n\n\n

Communication happens in the form of videos, games, and in the comment section. The comments on the platform work in a little different way than on YouTube. Bilibili has a real-time captioning system that displays user comments as streams of scrolling subtitles overlaying on the screen. This means that all the people watching can see the comments as they appear while watching. The system was made to resemble a danmaku shooter game.<\/p>\n\n\n\n

How to get visibility <\/h2>\n\n\n\n

This is quite an interesting topic, as we did research on different keywords. There are some promoted videos that appear on the top with a tag \u201cBilibili only\u201d, these are actual TV-shows or programs that are produced for the website. It seems that the algorithm favours views but as we did different searches with different keywords the results varied quite a lot. Sometimes videos with 10 views could be seen quite high while other times you had to scroll quite a bit down to see less viewed videos.
Another factor is that you can categorise your search by livers or Anime. Livers begin live streamers and Anime.<\/p>\n\n\n\n

Followers, likes, subscribers and comments and views are metrics of ones success on the platform. Just like on YouTube so if you are familiar how it works <\/p>\n\n\n\n

Tips and tricks and best practices<\/h2>\n\n\n\n
\"bilibili
Bilibili trending tab<\/figcaption><\/figure>\n\n\n\n

When creating content, try to look up the \u2018trendy\u2019 category (from the menu on the left). This will help you know what type of content is the most popular at the moment. Try to mimic the trends, when it comes to for example to the length of videos, the style and narration. Make sure your content is entertaining and your message simple and easy to understand. Use visual help (pictures, videos\u2026) of the destination to raise interest. <\/p>\n\n\n\n

Our impressions<\/h2>\n\n\n\n

For me, the platform seems to have plenty of undiscovered potential when it comes to its use in tourism. It could be of great help when reaching to the younger generation and promoting to them. From my impression you should be careful to make your content entertaining, if you want to catch and maintain the interest of your potential customers.<\/p>\n\n\n\n

Right now it seems Bilibili is appealing to the Asian markets’ needs of Video streaming and live broadcasting as YouTube is banned in China. Right now they are competing with Twitch (for live streaming) and YouTube for video content who have a much bigger audience in the west. Maybe if they try and attract more western people on their platform they could make a bigger break in to the western market but as of now they don’t seen to have bigger plans to expand.<\/p>\n\n\n\n

Sources<\/h3>\n\n\n\n

Bilibili website<\/a> Accessed 30.03.23<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

This is Bilibili Bilibili is a South-East Asian video streaming platform, an equivalent to YouTube. Typical content includes anime, comics and games, but you can find all types of content, including videos, live broadcasting and mobile games. The platform is targeted and mostly used by young generations, where generation Z plays the main role. Bilibili…<\/p>\n","protected":false},"author":26416,"featured_media":285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,4,55],"tags":[58,56,60,49,59,57],"class_list":["post-279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogging","category-social-media","category-video-streaming","tag-bilibili","tag-china","tag-ecommerce","tag-marketing","tag-tourism","tag-video"],"yoast_head":"\nPractical guide to Chinese streaming platform Bilibili<\/title>\n<meta name=\"description\" content=\"Learn how to reach younger generation of the Chinese market in your tourism promotion with video streaming platform Bilibili!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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