{"id":389,"date":"2020-11-02T12:20:43","date_gmt":"2020-11-02T10:20:43","guid":{"rendered":"https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/?post_type=lesson&p=389"},"modified":"2023-08-15T09:09:52","modified_gmt":"2023-08-15T06:09:52","slug":"intro-to-concept-planning","status":"publish","type":"lesson","link":"https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/lesson\/intro-to-concept-planning\/","title":{"rendered":"Introduction to Concept Planning\u00a0"},"content":{"rendered":"
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Photo: Outi K\u00e4hk\u00f6nen<\/figcaption><\/figure>\n

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Do you recognize the terms “product development” and “service design”? Here we mainly use the term “concept planning”, but their aim is the same: offering customers what they want and value.<\/p>\n

Concept planning is not about planning individual products only; it is comprehensive and systematic business development. <\/span>\u00a0<\/span><\/p>\n

It is\u00a0<\/span>always based on the company’s goals, values and identity,\u00a0<\/span>and so<\/span>\u00a0each concept is unique.\u00a0<\/span>\u00a0<\/span><\/p>\n

Concept planning can be conducted at different levels from strategic management to one single individual product, service or situation. <\/span>\u00a0<\/span><\/p>\n

Building a concept is a process. It is continuous and transparent service development, evaluation and communication.<\/span>\u00a0<\/span><\/p>\n

For example, the Service Design method and tools can be used in creating concepts for tourism. Cocreation brings together all stakeholders, from the company staff to customers and locals, in creating the concepts.<\/span>\u00a0<\/span><\/p>\n

The Prezi presentation below introduces the different aspects of concept planning. Click the arrows to view the presentation.<\/p>\n\n