{"id":398,"date":"2020-11-02T12:31:48","date_gmt":"2020-11-02T10:31:48","guid":{"rendered":"https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/?post_type=lesson&#038;p=398"},"modified":"2023-08-15T09:12:06","modified_gmt":"2023-08-15T06:12:06","slug":"intro-to-operating-environment","status":"publish","type":"lesson","link":"https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/lesson\/intro-to-operating-environment\/","title":{"rendered":"Introduction to Operating Environment"},"content":{"rendered":"<figure id=\"attachment_835\" aria-describedby=\"caption-attachment-835\" style=\"width: 2560px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-835 size-full\" src=\"https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/files\/2020\/11\/skiing_track-scaled.jpg\" alt=\"skiing track\" width=\"2560\" height=\"824\" srcset=\"https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/files\/2020\/11\/skiing_track-scaled.jpg 2560w, https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/files\/2020\/11\/skiing_track-600x193.jpg 600w, https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/files\/2020\/11\/skiing_track-1280x412.jpg 1280w, https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/files\/2020\/11\/skiing_track-768x247.jpg 768w, https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/files\/2020\/11\/skiing_track-100x32.jpg 100w, https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/files\/2020\/11\/skiing_track-120x39.jpg 120w, https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/files\/2020\/11\/skiing_track-1536x494.jpg 1536w, https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/files\/2020\/11\/skiing_track-2048x659.jpg 2048w\" sizes=\"auto, (max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><figcaption id=\"caption-attachment-835\" class=\"wp-caption-text\">Photo: Outi K\u00e4hk\u00f6nen<\/figcaption><\/figure>\n<p>\u00a0<\/p>\n<p>In the <a href=\"https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/physical-operating-environment\/\" target=\"_blank\" rel=\"noopener\">Nature-based Tourism materials<\/a>, <span data-contrast=\"auto\">the p<\/span><span data-contrast=\"auto\">hysical operating environment was discussed from the viewpoints of <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"23\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">public and<\/span><span data-contrast=\"auto\">\u00a0protected\u00a0<\/span><span data-contrast=\"auto\">areas\u00a0<\/span><span data-contrast=\"auto\">such as<\/span><span data-contrast=\"auto\">\u00a0national parks, wilderness and hiking areas\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"23\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">various\u00a0<\/span><span data-contrast=\"auto\">nature environments\u00a0<\/span><span data-contrast=\"auto\">such as<\/span><span data-contrast=\"auto\">\u00a0forests, water<\/span><span data-contrast=\"auto\">\u00a0areas<\/span><span data-contrast=\"auto\">, swamps<\/span><span data-contrast=\"auto\">, mountains and hills,<\/span><span data-contrast=\"auto\">\u00a0and countryside<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"23\" data-aria-posinset=\"1\" data-aria-level=\"1\">phenomena of Arctic nature.<\/li>\n<\/ul>\n<p>However, a business offering nature-based tourism products needs to include in the operating environment analysis all the factors which affect it from the outside.<\/p>\n<div class=\"h5p-iframe-wrapper\"><iframe id=\"h5p-iframe-4\" class=\"h5p-iframe\" data-content-id=\"4\" style=\"height:1px\" src=\"about:blank\" frameBorder=\"0\" scrolling=\"no\" title=\"Intro to Operating Environment\"><\/iframe><\/div>\n<p>Here you can see the operating environment of Visit Ranua (MAKKE 2019). For example, Coggle or Canva are simple, free tools for visualising the OE.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-696 size-full\" src=\"https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/files\/2020\/11\/mindmap.png\" alt=\"\" width=\"884\" height=\"372\" srcset=\"https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/files\/2020\/11\/mindmap.png 884w, https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/files\/2020\/11\/mindmap-600x252.png 600w, https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/files\/2020\/11\/mindmap-768x323.png 768w, https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/files\/2020\/11\/mindmap-100x42.png 100w, https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/files\/2020\/11\/mindmap-120x50.png 120w\" sizes=\"auto, (max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/p>\n<p><strong>Task 1:<\/strong> Draw the operating environment of your business in the destination.<\/p>\n<p><strong>Task 2:\u00a0<\/strong>Fill in the<span style=\"text-decoration: underline\"><a href=\"https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/files\/2020\/11\/PAN-PESTEL_analysis.pdf\" target=\"_blank\" rel=\"noopener\"> PESTEL analysis<\/a> <\/span>(pdf) as well as you can. Do you need more information?<\/p>\n<p>Next, we will discuss physical features, markets and networks as factors of the operating environment.<\/p>\n<h2>Sources<\/h2>\n<p>Garc\u00eda-Rosell, J.-C., Haanp\u00e4\u00e4, M., Kyl\u00e4nen, M. &amp; Markuksela, V.\u00a02007. From Firms to Extended Markets: A Cultural Approach to Tourism Product Development. Tourism: An International Interdisciplinary Journal Vol. 55 (4), 445\u2013459.<\/p>\n<p>MacNulty, P. 2011. Fundamentals and Principles of Tourism Product Development.\u00a0<a href=\"https:\/\/slideplayer.com\/slide\/6349230\/\" target=\"_blank\" rel=\"noopener\">https:\/\/slideplayer.com\/slide\/6349230\/<\/a>.<\/p>\n<p>MAKKE 2019. Destination Experience Development Model project outcomes. Lapland University of Applied Sciences.<\/p>\n<p>Tbclearning 2014. Internal and External (Macro and Operating) Environments.\u00a0<a href=\"https:\/\/www.slideshare.net\/tbclearning\/internal-and-external-macro-and-operating-environmentskey\" target=\"_blank\" rel=\"noopener\">https:\/\/www.slideshare.net\/tbclearning\/internal-and-external-macro-and-operating-environmentskey.<\/a><\/p>\n<p>TEM 2020. Achieving More Together \u2013 Sustainable Growth and Renewal in Finnish Tourism Finland\u2019s Tourism Strategy 2019\u20132028 and Action Plan 2019\u20132023. PUBLICATIONS OF THE MINISTRY OF ECONOMIC AFFAIRS AND EMPLOYMENT 2020:18\u00a0<a href=\"https:\/\/julkaisut.valtioneuvosto.fi\/bitstream\/handle\/10024\/162136\/TEM_2020_18.pdf?sequence=4&amp;isAllowed=y\" target=\"_blank\" rel=\"noopener\">https:\/\/julkaisut.valtioneuvosto.fi\/bitstream\/handle\/10024\/162136\/TEM_2020_18.pdf<\/a>.<\/p>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"","meta":{"_initial_content":"","_new_post":false,"_quiz_has_questions":false,"_lesson_complexity":"","_lesson_length":0,"_lesson_course":321,"_lesson_preview":""},"lesson-tag":[],"class_list":["post-398","lesson","type-lesson","status-publish","hentry","module-operating-environment","post"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Introduction to Operating Environment - PAN - Phenomena of Arctic Nature<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/lesson\/intro-to-operating-environment\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Introduction to Operating Environment - PAN - Phenomena of Arctic Nature\" \/>\n<meta property=\"og:description\" content=\"\u00a0 In the Nature-based Tourism materials, the physical operating environment was discussed from the viewpoints of \u00a0 public and\u00a0protected\u00a0areas\u00a0such as\u00a0national parks, wilderness and hiking areas\u00a0\u00a0\u00a0 various\u00a0nature environments\u00a0such as\u00a0forests, water\u00a0areas, swamps, mountains and hills,\u00a0and countryside phenomena of Arctic nature. 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