{"id":401,"date":"2020-11-02T12:32:30","date_gmt":"2020-11-02T10:32:30","guid":{"rendered":"https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/?post_type=lesson&#038;p=401"},"modified":"2023-08-15T09:13:09","modified_gmt":"2023-08-15T06:13:09","slug":"physical-evidence","status":"publish","type":"lesson","link":"https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/lesson\/physical-evidence\/","title":{"rendered":"Physical Evidence"},"content":{"rendered":"<figure id=\"attachment_792\" aria-describedby=\"caption-attachment-792\" style=\"width: 2560px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-792 size-full\" src=\"https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/files\/2021\/03\/crowberries_cropped.jpg\" alt=\"crowberries - Outi K\u00e4hk\u00f6nen\" width=\"2560\" height=\"876\" srcset=\"https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/files\/2021\/03\/crowberries_cropped.jpg 2560w, https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/files\/2021\/03\/crowberries_cropped-600x205.jpg 600w, https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/files\/2021\/03\/crowberries_cropped-1280x438.jpg 1280w, https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/files\/2021\/03\/crowberries_cropped-768x263.jpg 768w, https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/files\/2021\/03\/crowberries_cropped-100x34.jpg 100w, https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/files\/2021\/03\/crowberries_cropped-120x41.jpg 120w, https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/files\/2021\/03\/crowberries_cropped-1536x526.jpg 1536w, https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/files\/2021\/03\/crowberries_cropped-2048x701.jpg 2048w\" sizes=\"auto, (max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><figcaption id=\"caption-attachment-792\" class=\"wp-caption-text\">Photo: Outi K\u00e4hk\u00f6nen<\/figcaption><\/figure>\n<p>\u00a0<\/p>\n<p>In this lesson, you learn to recognize the impact of physical evidence and are able to assess and identify physical evidence opportunities.<\/p>\n<p>First, watch the video, and possibly read more about the topic,\u00a0 and then do the task.<\/p>\n<p>[embedyt] https:\/\/www.youtube.com\/watch?v=FDp0aGo4nOc[\/embedyt]<\/p>\n<p><span style=\"text-decoration: underline\"><a href=\"https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/files\/2022\/04\/Physical-evidence.pdf\" target=\"_blank\" rel=\"noopener\">Presentation slides<\/a><\/span><\/p>\n<p><b>TASK:\u00a0<\/b><span data-contrast=\"auto\">Identify\u00a0and assess the various forms\u00a0of\u00a0physical\u00a0evidence\u00a0that\u00a0form the\u00a0servicescape\u00a0\/experiencescape\u00a0to your customers.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Who has control over them?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Do they convey a consistent message of your service?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li>Check on social media what kind of photos\/reviews have been posted on your destination. Do they tell the same message?<\/li>\n<\/ul>\n<h2>Learn more:<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:257}\">\u00a0<\/span><\/h2>\n<p>House of Lapland 2019. Sound of Lapland. <a href=\"https:\/\/www.lapland.fi\/visit\/sound-of-lapland\/scapes\/\" target=\"_blank\" rel=\"noopener\">\u00a0https:\/\/www.lapland.fi\/visit\/sound-of-lapland\/scapes\/.<\/a><\/p>\n<p><span data-contrast=\"auto\">Trail Markings as a Sign of Quality. <\/span><a href=\"https:\/\/blogi.eoppimispalvelut.fi\/reittimerkit\/2018\/05\/24\/in-english-alasivu-1\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">https:\/\/blogi.eoppimispalvelut.fi\/reittimerkit\/2018\/05\/24\/in-english-alasivu-1\/.<\/span><\/a><span data-contrast=\"auto\">\u00a0(more\u00a0in Finnish)<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:257}\">\u00a0<\/span><\/p>\n<p>Fossgard, K. &amp; Stensland, S. 2021. Broadening the Scope of Resources in Nature: An Explorative Study of Nature-Based Tourism Firms. Journal of Ecotourism Vol. 20, No. 1, 35\u201350<span data-contrast=\"auto\">.\u00a0\u00a0<\/span><a href=\"https:\/\/www.researchgate.net\/publication\/340659278_Broadening_the_scope_of_resources_in_nature_an_explorative_study_of_nature-based_tourism_firms.\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">https:\/\/www.researchgate.net\/publication\/340659278_Broadening_the_scope_of_resources_in_nature_an_explorative_study_of_nature-based_tourism_firms.<\/span><\/a><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:257}\">\u00a0<\/span><\/p>\n<h2>Sources:<span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Breiby, M. A. &amp;\u00a0Sl\u00e5tten, T. 2015. The Effects of Aesthetic Experiential Qualities on Tourists\u2019 Positive Emotions and Loyalty: A Case of a Nature-Based Context in Norway. Journal of Quality Assurance in Hospitality and Tourism, 16: 323346.\u00a0<\/span><a href=\"https:\/\/www.researchgate.net\/publication\/282970405_The_Effects_of_Aesthetic_Experiential_Qualities_on_Tourists_Positive_Emotions_and_Loyalty_A_Case_of_a_Nature-Based_Context_in_Norway\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">https:\/\/www.researchgate.net\/publication\/282970405_The_Effects_of_Aesthetic_Experiential_Qualities_on_Tourists_Positive_Emotions_and_Loyalty_A_Case_of_a_Nature-Based_Context_in_Norway<\/span><\/a>.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Breiby, M. A. &amp; Sl\u00e5tten, T. 2018. The role of aesthetic experiential qualities for tourist satisfaction and loyalty. International Journal of Culture, Tourism and Hospitality Research. DOI 10.1108\/IJCTHR-07-2017-0082 VOL. 12 NO. 1 2018, 1-14. <\/span><a href=\"https:\/\/www.researchgate.net\/publication\/323332815_The_role_of_aesthetic_experiential_qualities_for_tourist_satisfaction_and_loyalty\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">https:\/\/www.researchgate.net\/publication\/323332815_The_role_of_aesthetic_experiential_qualities_for_tourist_satisfaction_and_loyalty<\/span><\/a><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Fossgard, K. &amp;\u00a0Fredman, P. 2019. Dimensions in the nature-based tourism\u00a0experiencescape: An explorative analysis. Journal of Outdoor Recreation and Tourism Vol 28, December 2019.<\/span><span data-contrast=\"none\">\u00a0<\/span><a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S2213078019300234\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">https:\/\/www.sciencedirect.com\/science\/article\/pii\/S2213078019300234<\/span><\/a><span data-contrast=\"auto\">\u00a0.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span class=\"TextRun SCXW92172901 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW92172901 BCX0\">Fredman, P., Wall-<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW92172901 BCX0\">Reinius<\/span><span class=\"NormalTextRun SCXW92172901 BCX0\">, S. &amp;\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW92172901 BCX0\">Grund\u00e9n<\/span><span class=\"NormalTextRun SCXW92172901 BCX0\">, A. 2012. The Nature in Nature-based Tourism.\u00a0<\/span><span class=\"NormalTextRun SCXW92172901 BCX0\">Scandinavian<\/span><span class=\"NormalTextRun SCXW92172901 BCX0\">\u00a0Journal of Hospitality and Tourism 12:4, 289\u2013309. DOI<\/span><span class=\"NormalTextRun SCXW92172901 BCX0\">: 10.1080\/15022250.2012.752893.<\/span><\/span><span class=\"EOP SCXW92172901 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Margaryan, L.\u00a02018. Nature as a commercial setting: the case of<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span data-contrast=\"auto\">nature-based tourism providers in Sweden. Current Issues in Tourism 21:16, 1893\u20131911. DOI:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span data-contrast=\"auto\">10.1080\/13683500.2016.1232378.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Ollila, E. &amp;\u00a0Kestil\u00e4, S. 2018. Safe and Customer Oriented Trail Marking.\u00a0<\/span><a href=\"https:\/\/blogi.eoppimispalvelut.fi\/reittimerkit\/files\/2018\/06\/opastekokonaisuus_05062018_eng_pakattu.pdf\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">https:\/\/blogi.eoppimispalvelut.fi\/reittimerkit\/files\/2018\/06\/opastekokonaisuus_05062018_eng_pakattu.pdf<\/span><\/a>.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Oviedo-Garc\u00eda, M. A., Vega-V\u00e1zquez, M., Castellanos-Verdugo, M. &amp;\u00a0Orgaz-Ag\u00fcerac, F.\u00a0 2019. Tourism in protected areas and the impact of\u00a0servicescape\u00a0on tourist satisfaction, key in sustainability. Journal of Destination Marketing &amp; Management Volume 12, June 2019, 74-83.\u00a0\u00a0<\/span><a href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S2212571X18300520\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S2212571X18300520<\/span><\/a><span data-contrast=\"auto\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Stickdorn, M.\u00a02012. Service Design and Tourism.\u00a0Case studies of Applied Research Projects on Mobile Ethnography for Tourism Destinations.\u00a0<\/span><a href=\"https:\/\/issuu.com\/marcstickdorn\/docs\/sdt\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">https:\/\/issuu.com\/marcstickdorn\/docs\/sdt<\/span><\/a>.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Wielenga, B. 2021. New experiences in nature areas: architecture as a tool to stimulate transformative experiences among visitors in nature areas? Journal of Tourism Futures 26 February 2021.\u00a0<\/span><a href=\"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/JTF-09-2020-0155\/full\/html\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/JTF-09-2020-0155\/full\/html<\/span><\/a>.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"","meta":{"_initial_content":"","_new_post":false,"_quiz_has_questions":false,"_lesson_complexity":"","_lesson_length":0,"_lesson_course":321,"_lesson_preview":""},"lesson-tag":[],"class_list":["post-401","lesson","type-lesson","status-publish","hentry","module-operating-environment","post"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Physical Evidence - PAN - Phenomena of Arctic Nature<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/lesson\/physical-evidence\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Physical Evidence - PAN - Phenomena of Arctic Nature\" \/>\n<meta property=\"og:description\" content=\"\u00a0 In this lesson, you learn to recognize the impact of physical evidence and are able to assess and identify physical evidence opportunities. First, watch the video, and possibly read more about the topic,\u00a0 and then do the task. 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