{"id":419,"date":"2020-11-02T12:37:36","date_gmt":"2020-11-02T10:37:36","guid":{"rendered":"https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/?post_type=lesson&#038;p=419"},"modified":"2023-08-15T09:20:31","modified_gmt":"2023-08-15T06:20:31","slug":"service_product","status":"publish","type":"lesson","link":"https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/lesson\/service_product\/","title":{"rendered":"Service product"},"content":{"rendered":"<figure id=\"attachment_849\" aria-describedby=\"caption-attachment-849\" style=\"width: 2560px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-849 size-full\" src=\"https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/files\/2020\/11\/kayaking-cropped-scaled.jpg\" alt=\"\" width=\"2560\" height=\"824\" srcset=\"https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/files\/2020\/11\/kayaking-cropped-scaled.jpg 2560w, https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/files\/2020\/11\/kayaking-cropped-600x193.jpg 600w, https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/files\/2020\/11\/kayaking-cropped-1280x412.jpg 1280w, https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/files\/2020\/11\/kayaking-cropped-768x247.jpg 768w, https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/files\/2020\/11\/kayaking-cropped-100x32.jpg 100w, https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/files\/2020\/11\/kayaking-cropped-120x39.jpg 120w, https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/files\/2020\/11\/kayaking-cropped-1536x494.jpg 1536w, https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/files\/2020\/11\/kayaking-cropped-2048x659.jpg 2048w\" sizes=\"auto, (max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><figcaption id=\"caption-attachment-849\" class=\"wp-caption-text\">Photo: Outi K\u00e4hk\u00f6nen<\/figcaption><\/figure>\n<p>\u00a0<\/p>\n<div class=\"h5p-iframe-wrapper\"><iframe id=\"h5p-iframe-34\" class=\"h5p-iframe\" data-content-id=\"34\" style=\"height:1px\" src=\"about:blank\" frameBorder=\"0\" scrolling=\"no\" title=\"Service Product\"><\/iframe><\/div>\n<p><strong>TASK<\/strong>: Describe an existing or potential tourism product. Your company might offer only one or some of the service modules. Try to fill in the other modules as well along the customer journey. Use the Customer-oriented Tourism Product Model for ideas (adapted from Komppula &amp; Boxberg 2002). (Workbook, page 23)<\/p>\n<h2>Sources and further reading<\/h2>\n<p>Cust\u00f3dio Santos, M., Ferreira, A., Costa, C. &amp; Santos, J.A.C. 2020. A Model for the Development of Innovative Tourism Products: From Service to Transformation. Sustainability 2020, 12, 4362. <a href=\"https:\/\/www.mdpi.com\/2071-1050\/12\/11\/4362\" target=\"_blank\" rel=\"noopener\">https:\/\/www.mdpi.com\/2071-1050\/12\/11\/4362<\/a>.<\/p>\n<p>Fossgard, K. &amp; Fredman, P. 2021. The Nature-based Tourism Product. In P. Fredman &amp; J. Haukeland (eds.) Nordic Perspectives on Nature-based Tourism: From Place-based Resources to Value-added Experiences. Cheltenham, England; Northampton, Massachusetts: Edward Elgar Publishing, 208-220.<\/p>\n<p>Gr\u00f6nroos, C. 2000. Service Management and Marketing. John Wiley &amp; Sons.<\/p>\n<p>Konu, H. &amp; Komppula, R. 2016. Customer Involvement in a New Service Development Process: the Case of \u201cFeelgood in Lapland\u201d, Anatolia, 27:4, 421-432, <a href=\"https:\/\/doi.org\/10.1080\/13032917.2016.1144625\" target=\"_blank\" rel=\"noopener\">DOI: 10.1080\/13032917.2016.1144625\u00a0<\/a><\/p>\n<p>Komppula , R. &amp; Boxberg, M. 2002. Matkailun tuotekehitys. Helsinki: Edita.<\/p>\n<p>Komppula, R. 2005. Pursuing Customer-Value in Tourism \u2013 A Rural Tourism Case Study. Journal of Hospitality and Tourism 2005, Vol. 3, Number 2, 83-104. <a href=\"https:\/\/www.researchgate.net\/publication\/228428540_Pursuing_Customer_Value_in_Tourism-A_Rural_Tourism_Case_Study.\" target=\"_blank\" rel=\"noopener\">https:\/\/www.researchgate.net\/publication\/228428540_Pursuing_Customer_Value_in_Tourism-A_Rural_Tourism_Case_Study.<\/a><\/p>\n<p>Komppula, R. 2006. Developing the Quality of a Tourist Experience Product in the Case of Nature\u2010Based Activity Services. Scandinavian Journal of Hospitality and Tourism, 6:2, 136-149 <a href=\"https:\/\/urn.fi\/URN:ISBN:978-952-7109-94-6\" target=\"_blank\" rel=\"noopener\">DOI: 10.1080\/15022250600667425<\/a>.<\/p>\n<p>Komulainen, M. (ed.) 2013. Maiseman tarina \u2013 opas maisemapalveluiden tuottamiseen. <a href=\"https:\/\/media.sitra.fi\/2017\/02\/23231630\/MaisemanTarina.pdf\" target=\"_blank\" rel=\"noopener\">https:\/\/media.sitra.fi\/2017\/02\/23231630\/MaisemanTarina.pdf<\/a><\/p>\n<p>Mehmetoglu, M. 2007. Typologising Nature-based Tourists by Activity\u2014Theoretical and Practical Implications. Tourism Management 28, 651-660. <a href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S026151770600032X\" target=\"_blank\" rel=\"noopener\">10.1016\/j.tourman.2006.02.006<\/a>.<\/p>\n<p>Oviedo-Garc\u00eda, M. A., Vega-V\u00e1zquez, M., Castellanos-Verdugo, M. &amp; Orgaz-Ag\u00fcerac, F.\u00a0 2019. Tourism in protected areas and the impact of servicescape on tourist satisfaction, key in sustainability. Journal of Destination Marketing &amp; Management Volume 12, June 2019, 74-83.\u00a0 <a href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S2212571X18300520\" target=\"_blank\" rel=\"noopener\">https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S2212571X18300520<\/a><\/p>\n<p>Ritchie, J. R. B. &amp; Crouch, G. I. The Competitive Destination: A Sustainable Tourism Perspective. <a href=\"https:\/\/epdf.pub\/the-competitive-destination-a-sustainable-tourism-perspective.html\" target=\"_blank\" rel=\"noopener\">https:\/\/epdf.pub\/the-competitive-destination-a-sustainable-tourism-perspective.html<\/a><\/p>\n<p>Rural Finland 2016. Paikallisuuden tuotteistaminen matkailussa.\u00a0<span style=\"color: #222222\"><a href=\"https:\/\/drive.google.com\/file\/d\/1FPBvJHzb4VG_nzt9J53xiSSSD8XdbXBv\/view\" target=\"_blank\" rel=\"noopener\">https:\/\/drive.google.com\/file\/d\/1FPBvJHzb4VG_nzt9J53xiSSSD8XdbXBv\/view<\/a>.<\/span><\/p>\n<p>Stickdorn, M. &amp; Zehrer, A. 2009. Service Design in Tourism: Customer Experience Driven Destination Management. Proceedings of the First Nordic Conference on Service Design and Service Innovation. Oslo, 24-26 November. <a href=\"https:\/\/www.academia.edu\/1623033\/Service_Design_in_Tourism_Customer_Experience_Driven_Destination_Management\" target=\"_blank\" rel=\"noopener\">https:\/\/www.academia.edu\/1623033\/Service_Design_in_Tourism_Customer_Experience_Driven_Destination_Management.<\/a><\/p>\n<p>Visit Britain 2022. Introduction to Tourism. <a href=\"https:\/\/www.visitbritain.org\/introduction-tourism\" target=\"_blank\" rel=\"noopener\">https:\/\/www.visitbritain.org\/introduction-tourism<\/a>.<br \/>Visit Finland 2020. Outdoor Activity Product Recommendations. <a href=\"https:\/\/www.businessfinland.fi\/4a80ed\/globalassets\/julkaisut\/visit-finland\/tutkimukset\/2020\/outdoor-activity-product-recommendations-2020.pdf\" target=\"_blank\" rel=\"noopener\">https:\/\/www.businessfinland.fi\/4a80ed\/globalassets\/julkaisut\/visit-finland\/tutkimukset\/2020\/outdoor-activity-product-recommendations-2020.pdf<\/a> .<\/p>\n<p>Visit Finland 2020. Food Tourism Product Recommendations.\u00a0<span style=\"color: #222222\"><a href=\"https:\/\/www.businessfinland.fi\/490b3b\/globalassets\/julkaisut\/visit-finland\/tutkimukset\/2020\/vf-ruokamatkailun-tuotesuositukset-2020-englanti.pdf\" target=\"_blank\" rel=\"noopener\">https:\/\/www.businessfinland.fi\/490b3b\/globalassets\/julkaisut\/visit-finland\/tutkimukset\/2020\/vf-ruokamatkailun-tuotesuositukset-2020-englanti.pdf<\/a>.<\/span><\/p>\n<p>Zehrer, A. 2009. Service Experience and Service Design Concepts and Applications in Tourism SMEs. Managing Service Quality Vol. 19, No. 3. <a href=\"https:\/\/www.academia.edu\/1623027\/Service_experience_and_service_design_concepts_and_application_in_tourism_SMEs\" target=\"_blank\" rel=\"noopener\">https:\/\/www.academia.edu\/1623027\/Service_experience_and_service_design_concepts_and_application_in_tourism_SMEs.<\/a><\/p>\n<p><strong>Routes<\/strong><br \/>Jyllil\u00e4, S. &amp; Nikkola, K. (eds.) 2018. Luontoreiteilt\u00e4 kansainv\u00e4lisille matkailumarkkinoille. Outdoors Etel\u00e4-Pohjanmaa \u2013 Luontokohteet tunnetuksi \u2013hanke. <a href=\"https:\/\/urn.fi\/URN:ISBN:978-952-7109-94-6\" target=\"_blank\" rel=\"noopener\">https:\/\/urn.fi\/URN:ISBN:978-952-7109-94-6<\/a>.<\/p>\n<p>Mets\u00e4hallitus 2022. Self-guided Tours of Finland&#8217;s Natural Attractions. <a href=\"https:\/\/www.nationalparks.fi\/self-guided-tours\" target=\"_blank\" rel=\"noopener\">https:\/\/www.nationalparks.fi\/self-guided-tours<\/a> .<\/p>\n<p>Outdoors Finland Etel\u00e4 2015. Retkeilymatkailun suunnitteluopas. <a href=\"https:\/\/issuu.com\/outdoorsfinland\/docs\/retkeilymatkailun_suunnitteluopas\">https:\/\/issuu.com\/outdoorsfinland\/docs\/retkeilymatkailun_suunnitteluopas<\/a>.<\/p>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"","meta":{"_initial_content":"","_new_post":false,"_quiz_has_questions":false,"_lesson_complexity":"","_lesson_length":0,"_lesson_course":321,"_lesson_preview":""},"lesson-tag":[],"class_list":["post-419","lesson","type-lesson","status-publish","hentry","module-tourism-product","post"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Service product - PAN - Phenomena of Arctic Nature<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/lesson\/service_product\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Service product - PAN - Phenomena of Arctic Nature\" \/>\n<meta property=\"og:description\" content=\"\u00a0 TASK: Describe an existing or potential tourism product. 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