{"id":428,"date":"2020-11-02T12:39:51","date_gmt":"2020-11-02T10:39:51","guid":{"rendered":"https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/?post_type=lesson&#038;p=428"},"modified":"2023-08-15T09:21:44","modified_gmt":"2023-08-15T06:21:44","slug":"product-card","status":"publish","type":"lesson","link":"https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/lesson\/product-card\/","title":{"rendered":"Product card"},"content":{"rendered":"<figure id=\"attachment_959\" aria-describedby=\"caption-attachment-959\" style=\"width: 2560px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-959 size-full\" src=\"https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/files\/2020\/11\/bilberries_cropped.jpg\" alt=\"\" width=\"2560\" height=\"948\" srcset=\"https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/files\/2020\/11\/bilberries_cropped.jpg 2560w, https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/files\/2020\/11\/bilberries_cropped-600x222.jpg 600w, https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/files\/2020\/11\/bilberries_cropped-1280x474.jpg 1280w, https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/files\/2020\/11\/bilberries_cropped-768x284.jpg 768w, https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/files\/2020\/11\/bilberries_cropped-100x37.jpg 100w, https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/files\/2020\/11\/bilberries_cropped-120x44.jpg 120w, https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/files\/2020\/11\/bilberries_cropped-1536x569.jpg 1536w, https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/files\/2020\/11\/bilberries_cropped-2048x758.jpg 2048w\" sizes=\"auto, (max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><figcaption id=\"caption-attachment-959\" class=\"wp-caption-text\">Photo: Outi K\u00e4hk\u00f6nen<\/figcaption><\/figure>\n<p>\u00a0<\/p>\n<p>In this lesson, you will<\/p>\n<ul>\n<li><span style=\"font-size: 1rem\">learn about the different uses of a product card<\/span><\/li>\n<li>learn tips for writing a product card<\/li>\n<li>see how they are used in practice<\/li>\n<li>start writing\u00a0 a product card of your tourism product.<\/li>\n<\/ul>\n<div class=\"h5p-iframe-wrapper\"><iframe id=\"h5p-iframe-33\" class=\"h5p-iframe\" data-content-id=\"33\" style=\"height:1px\" src=\"about:blank\" frameBorder=\"0\" scrolling=\"no\" title=\"Product card\"><\/iframe><\/div>\n<p>For inspiration and ideas, study how product cards have been used by tourism companies.<\/p>\n<p><b><span data-contrast=\"auto\">In English:<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">1. Sample product card <a href=\"https:\/\/blogi.eoppimispalvelut.fi\/tourismabc\/files\/2019\/05\/product_card_en.pdf\" target=\"_blank\" rel=\"noopener\">Tourism ABC &#8211; Spring Walk<\/a><\/span><\/p>\n<p><span data-contrast=\"auto\">2. Outdooractive.com <\/span><a href=\"https:\/\/www.outdooractive.com\/en\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">https:\/\/www.outdooractive.com\/en\/<\/span><\/a><span data-contrast=\"auto\"> (route descriptions)<\/span><\/p>\n<ol>\n<li style=\"list-style-type: none\">\n<ul>\n<li><span style=\"font-size: 1rem\" data-contrast=\"auto\">When searching for the routes, the customer also gets to see the companies and services nearby.<\/span><span style=\"font-size: 1rem\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">The companies can add links to the routes on their own websites.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p><span data-contrast=\"auto\">3. A Visit Organization\u2019s website <\/span><a href=\"https:\/\/www.visitrovaniemi.fi\/see-do\/activities\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">https:\/\/www.visitrovaniemi.fi\/see-do\/activities\/<\/span><\/a> <span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">4. Airbnb experiences <\/span><a href=\"https:\/\/www.airbnb.fi\/s\/experiences\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">https:\/\/www.airbnb.fi\/s\/experiences<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">5. Mets\u00e4hallitus: Self-guided Tours of Finland\u2019s Natural Attractions.<\/span><br \/><a href=\"https:\/\/www.nationalparks.fi\/self-guided-tours\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">https:\/\/www.nationalparks.fi\/self-guided-tours.<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Product cards in Finnish:<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">6. Kauppila, A., Sammalkangas, J., Kestil\u00e4, S. &amp; Tekoniemi-Selk\u00e4l\u00e4, T. 2021. Porotilamatkailun uudet tuulet. Lapin ammattikorkeakoulun julkaisuja Sarja D, 1\/2021. <\/span><a href=\"https:\/\/issuu.com\/lapinamk\/docs\/d_1_2021_kauppila_et_al\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">https:\/\/issuu.com\/lapinamk\/docs\/d_1_2021_kauppila_et_al<\/span><\/a><span data-contrast=\"auto\">. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">7. Makumatkat Savossa 2021. <a href=\"https:\/\/tastesavo.net\/makumatkat-savossa\" target=\"_blank\" rel=\"noopener\">https:\/\/tastesavo.net\/makumatkat-savossa<\/a>\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><a href=\"https:\/\/www.dropbox.com\/s\/tyq3cf1vi2u0j88\/ERG-Tuotekortit-PPT-210521.pdf?dl=0\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">https:\/\/www.dropbox.com\/s\/tyq3cf1vi2u0j88\/ERG-Tuotekortit-PPT-210521.pdf?dl=0<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"> .<\/span><\/p>\n<p><span data-contrast=\"auto\">8. Paralympiakomitea 2019. Tuotekortit yritt\u00e4jille. Luontoa kaikille \u2013 hanke. <\/span><a href=\"https:\/\/www.paralympia.fi\/liikunta\/luontokaikille\/tuotekortit-yrittaejille.\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">https:\/\/www.paralympia.fi\/liikunta\/luontokaikille\/tuotekortit-yrittaejille.<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><strong>TASK &#8211; <\/strong>Fill in the external <a href=\"https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/files\/2020\/11\/PAN-Product-card.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline\">Product card (a pdf file)<\/span><\/a> and save it for yourself. In some fields, there are instructions that you need to delete first.<\/p>\n<p>Notice that your company&#8217;s external product cards are marketing material that <span class=\"TextRun SCXW225030395 BCX9\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW225030395 BCX9\">should use the same visual elements as the company website: logos, fonts and colours. <\/span><\/span><span class=\"EOP SCXW225030395 BCX9\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0The product card should also include photographs <span class=\"TextRun SCXW25211993 BCX9\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW25211993 BCX9\">on the tourism product. Show details from activities and nature, happy <\/span><span class=\"NormalTextRun SCXW25211993 BCX9\">people in activities, i<\/span><span class=\"NormalTextRun SCXW25211993 BCX9\">mpressive landscapes. If the product card includes several photos, they should all tell the same story.<\/span><\/span><span class=\"EOP SCXW25211993 BCX9\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/span><\/p>\n<p>The product card is adapted from <a href=\"https:\/\/blogi.eoppimispalvelut.fi\/tourismabc\/files\/2019\/03\/Product-card.pdf\" target=\"_blank\" rel=\"noopener\">Tourism ABC Product Card Template<\/a>.<\/p>\n<h2>Sources and further reading\u00a0<\/h2>\n<p><span data-contrast=\"auto\">Ellare 2021. Reittien kehitt\u00e4miswebinaarisarja &#8211; syksy 2021. <\/span><a href=\"https:\/\/www.ellare.fi\/blogi\/reittien-kehittamiswebinaarisarja\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">https:\/\/www.ellare.fi\/blogi\/reittien-kehittamiswebinaarisarja<\/span><\/a> .<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">EUROPARC Consulting GmbH 2012. Practical, Profitable, Protected. A Starter Guide to Developing Sustainable Tourism in Protected Areas. <\/span><a href=\"https:\/\/portals.iucn.org\/library\/sites\/library\/files\/documents\/SPE-Tou-064.pdf\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">https:\/\/portals.iucn.org\/library\/sites\/library\/files\/documents\/SPE-Tou-064.pdf.<\/span><\/a><br \/><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"><br \/><\/span><span data-contrast=\"none\">Maiseman\u00a0arvo\u00a02020.\u00a0\u00a0Kest\u00e4v\u00e4\u00a0maisematuote.\u00a0<\/span><a href=\"https:\/\/www.maajakotitalousnaiset.fi\/sites\/default\/files\/attachment\/toimintamalli_digiversio.pdf\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">https:\/\/www.maajakotitalousnaiset.fi\/sites\/default\/files\/attachment\/toimintamalli_digiversio.pdf<\/span><\/a>.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Mets\u00e4hallitus 2022. Self-guided Tours of Finland\u2019s Natural Attractions. <\/span><a href=\"https:\/\/www.nationalparks.fi\/self-guided-tours\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">https:\/\/www.nationalparks.fi\/self-guided-tours.<\/span><\/a><span data-contrast=\"auto\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Sammallahti, T. 2009.\u00a0Konseptisuunnittelun\u00a0supersankari. Helsinki: Books on Demand.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Visit Finland 2019. My Stay ABC. <\/span><a href=\"https:\/\/www.businessfinland.fi\/4a5ab6\/globalassets\/finnish-customers\/02-build-your-network\/visit-finland\/julkaisut\/my-stay-abc-eng-2019.pdf\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">https:\/\/www.businessfinland.fi\/4a5ab6\/globalassets\/finnish-customers\/02-build-your-network\/visit-finland\/julkaisut\/my-stay-abc-eng-2019.pdf.<\/span><\/a><span data-contrast=\"auto\"> (example product card analysed)<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Visit Finland 2020. Visit Finland DataHub. Finland&#8217;s Travel Data All in One Database. <\/span><a href=\"https:\/\/datahub.visitfinland.com\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">https:\/\/datahub.visitfinland.com\/.<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Visit\u00a0Finland\u00a02020.\u00a0<\/span><span data-contrast=\"none\">Outdoor Activity Product Recommendations.\u00a0\u00a0<\/span><a href=\"https:\/\/www.businessfinland.fi\/4a80ed\/globalassets\/julkaisut\/visit-finland\/tutkimukset\/2020\/outdoor-activity-product-recommendations-2020.pdf\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">https:\/\/www.businessfinland.fi\/4a80ed\/globalassets\/julkaisut\/visit-finland\/tutkimukset\/2020\/outdoor-activity-product-recommendations-2020.pdf.<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"","meta":{"_initial_content":"","_new_post":false,"_quiz_has_questions":false,"_lesson_complexity":"","_lesson_length":0,"_lesson_course":321,"_lesson_preview":""},"lesson-tag":[],"class_list":["post-428","lesson","type-lesson","status-publish","hentry","module-tourism-product","post"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Product card - PAN - Phenomena of Arctic Nature<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/lesson\/product-card\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Product card - PAN - Phenomena of Arctic Nature\" \/>\n<meta property=\"og:description\" content=\"\u00a0 In this lesson, you will learn about the different uses of a product card learn tips for writing a product card see how they are used in practice start writing\u00a0 a product card of your tourism product. 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