{"id":234,"date":"2020-10-20T10:25:42","date_gmt":"2020-10-20T07:25:42","guid":{"rendered":"https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/?page_id=234"},"modified":"2022-11-22T13:43:01","modified_gmt":"2022-11-22T11:43:01","slug":"user-guide-and-tools","status":"publish","type":"page","link":"https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/user-guide-and-tools\/","title":{"rendered":"User guide and tools"},"content":{"rendered":"<h3>Basic information<\/h3>\n<p><span data-contrast=\"auto\">The Phenomena of Arctic Nature education material&nbsp;includes two themes:&nbsp;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n<ol>\n<li style=\"list-style-type: none\">\n<ol>\n<li><span data-contrast=\"auto\">Nature-based tourism in protected areas<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"\" data-listid=\"1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Planning concepts for nature-based tourism<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><span data-contrast=\"auto\">The themes are divided further into modules and lessons.<\/span><\/p>\n<p><span data-contrast=\"auto\">The objective is to provide principles, practices and tools for understanding nature-based tourism and concept planning. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"auto\">The education material is meant for nature-based tourism entrepreneurs, municipalities and tourism destinations, organizations\u202fmanaging\u202fnature protection areas and\u202fnature\u202fcentres, students as well as anyone interested in developing nature-based tourism. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"auto\">The education material can be used for example<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li><span data-contrast=\"auto\">as orientation and education material&nbsp; <\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"8\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">developing and planning concepts for nature-based tourism services<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"8\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">strategic business&nbsp;and concept&nbsp;planning&nbsp;<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"8\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">self-study material as a part of or to substitute other courses<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">The education material is <\/span><span data-contrast=\"auto\">completely open, digital and independent of time and place.&nbsp;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"> <span class=\"NormalTextRun BCX0 SCXW173320163\">The education material <\/span><span class=\"NormalTextRun BCX0 SCXW173320163\">is<\/span><span class=\"NormalTextRun BCX0 SCXW173320163\"> based on modules and lessons<\/span><span class=\"NormalTextRun BCX0 SCXW173320163\">&nbsp;which&nbsp;<\/span><span class=\"NormalTextRun BCX0 SCXW173320163\">can be studied separately. <\/span><\/span><\/p>\n<p><span class=\"TextRun SCXW25867623 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW25867623 BCX0\">The modules contain the <\/span><span class=\"NormalTextRun SCXW25867623 BCX0\">learning aims<\/span><span class=\"NormalTextRun SCXW25867623 BCX0\">&nbsp;and&nbsp;<\/span><span class=\"NormalTextRun SCXW25867623 BCX0\">o<\/span><span class=\"NormalTextRun SCXW25867623 BCX0\">ne or more lessons that introduce the topic<\/span><span class=\"NormalTextRun SCXW25867623 BCX0\">.<\/span><\/span><span class=\"EOP SCXW25867623 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"> The l<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"><span class=\"NormalTextRun BCX0 SCXW173320163\"><span class=\"TextRun BCX0 SCXW153664100\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW153664100\">essons include <\/span><\/span><\/span><\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"><span class=\"NormalTextRun BCX0 SCXW173320163\"><span class=\"TextRun BCX0 SCXW153664100\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW153664100\">various learning materials such as presentations, articles, case examples, videos and figures as well as <\/span><\/span><\/span><\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"><span class=\"NormalTextRun BCX0 SCXW173320163\"><span class=\"TextRun BCX0 SCXW153664100\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW153664100\">reflection tasks, practical tools and templates which help to understand, review, reflect and apply the content. <\/span><\/span><br><\/span><\/span><\/p>\n<h3>Tools and templates<\/h3>\n<p>Here you can find practical tools and templates for developing nature-based tourism and concept planning. You may download the files for yourself. Most of the pdf files you can fill in online and then save for yourself with your comments.<\/p>\n<ul>\n<li style=\"list-style-type: none\">\n<ol>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-aria-posinset=\"3\" data-aria-level=\"1\"><a href=\"https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/files\/2020\/11\/PAN-PESTEL_analysis.pdf\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"auto\"><span style=\"text-decoration: underline\">PESTEL-analysis<\/span><\/span><\/a><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"> in the lesson on <a href=\"https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/lesson\/intro-to-oe\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline\">Introduction to Operating Environment<\/span><\/a><\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-aria-posinset=\"3\" data-aria-level=\"1\"><a href=\"https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/files\/2022\/04\/PAN_Destinations_10As_form.pdf\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"auto\"><span style=\"text-decoration: underline\">The&nbsp;10 As of&nbsp;destination<\/span><\/span><\/a><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"> &nbsp;<\/span>in the lesson on <a href=\"https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/lesson\/destination_identity\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline\">Destination Identity<\/span><\/a><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span style=\"text-decoration: underline\"><a href=\"https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/files\/2020\/11\/Identity_prism.pptx\" target=\"_blank\" rel=\"noopener\">Destination Identity Template (pptx)<\/a><\/span> in the lesson on <span style=\"text-decoration: underline\"><a href=\"https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/lesson\/destination_identity\/\" target=\"_blank\" rel=\"noopener\">Destination Identity<\/a><\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span style=\"text-decoration: underline\"><a href=\"https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/files\/2021\/10\/PAN_BMC.pdf\" target=\"_blank\" rel=\"noopener\">Business Model Canvas<\/a><\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"> in the lesson on <a href=\"https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/lesson\/value-proposition\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline\">Value Proposition<\/span><\/a><\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-aria-posinset=\"3\" data-aria-level=\"1\"><a href=\"https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/files\/2022\/04\/PAN_SWOT-English_TourismABC.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline\">SWOT template<\/span><\/a> in the lesson on <a href=\"https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/lesson\/markets\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline\">Markets and Trends<\/span><\/a><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span style=\"text-decoration: underline\"><a href=\"https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/files\/2022\/04\/Stakeholder_map.pdf\" target=\"_blank\" rel=\"noopener\">Stakeholder map<\/a><\/span> in the lesson on <span style=\"text-decoration: underline\"><a href=\"https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/lesson\/networks\/\" target=\"_blank\" rel=\"noopener\">Networks<\/a><\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-aria-posinset=\"3\" data-aria-level=\"1\"><a href=\"https:\/\/lucit-my.sharepoint.com\/:x:\/g\/personal\/outi_kahkonen_lapinamk_fi\/EYwAsJ5_XUZFvh7rNmT6CrQBoPNyc2cwPCJbrQOEuHbpJg?rtime=Fb2MNejU2Ug\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline\">Customer Insight Instrument<\/span><\/a> (excel) in the lesson on <a href=\"https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/lesson\/customer-insight\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline\">Customer Insight<\/span><\/a><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-aria-posinset=\"3\" data-aria-level=\"1\"><a href=\"https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/files\/2022\/04\/PAN-Customer_persona.pdf\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"auto\"><span style=\"text-decoration: underline\">Customer Persona Template<\/span><\/span><\/a><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"> in the lesson on <span style=\"text-decoration: underline\"><a href=\"https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/lesson\/segmentation-customer-persona\/\" target=\"_blank\" rel=\"noopener\">Customer Segmentation and Personas<\/a><\/span><\/span><\/li>\n<li><span style=\"text-decoration: underline\"><a href=\"https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/files\/2022\/04\/PAN-Empathy_map.pdf\" target=\"_blank\" rel=\"noopener\">Empathy Map 1<\/a><\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp; and <a href=\"https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/files\/2022\/04\/Empathy_map-version2-form.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline\">Empathy map 2<\/span><\/a> in the lesson on <span style=\"text-decoration: underline\"><a href=\"https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/lesson\/segmentation-customer-persona\/\" target=\"_blank\" rel=\"noopener\">Customer Segmentation and Personas<\/a><\/span><\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-aria-posinset=\"3\" data-aria-level=\"1\"><a href=\"https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/files\/2022\/04\/PAN_Customer_journey_template.pdf\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"auto\"><span style=\"text-decoration: underline\">Customer&nbsp;journey&nbsp;template<\/span><\/span><\/a> in the lesson on <span style=\"text-decoration: underline\"><a href=\"https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/lesson\/customer-journey\/\" target=\"_blank\" rel=\"noopener\">Customer Journey<\/a><\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-aria-posinset=\"3\" data-aria-level=\"1\">Customer Service Oriented Tourism Product Model in the lesson on <span style=\"text-decoration: underline\"><a href=\"https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/lesson\/service_product\/\" target=\"_blank\" rel=\"noopener\">Service Product<\/a><\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span style=\"text-decoration: underline\"><a href=\"https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/files\/2022\/09\/Memorable-Experience-Design-Canvas-fill-in.pdf\" target=\"_blank\" rel=\"noopener\">Memorable Experience Design Canvas<\/a><\/span> in the lesson on <span style=\"text-decoration: underline\"><a href=\"https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/lesson\/memorable-experience\/\" target=\"_blank\" rel=\"noopener\">Memorable Experience<\/a><\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-aria-posinset=\"3\" data-aria-level=\"1\"><a href=\"https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/files\/2020\/11\/Sustainable_pricing-notes-form.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline\">Notes on tourism product pricing<\/span><\/a> in the lesson on <span style=\"text-decoration: underline\"><a href=\"https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/lesson\/price\/\" target=\"_blank\" rel=\"noopener\">Price<\/a><\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span style=\"text-decoration: underline\"><a href=\"https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/files\/2020\/11\/PAN-Product-card.pdf\" target=\"_blank\" rel=\"noopener\">Produc<\/a><a href=\"https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/files\/2020\/11\/PAN-Product-card.pdf\" target=\"_blank\" rel=\"noopener\">t<\/a><\/span><a href=\"https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/files\/2020\/11\/PAN-Product-card.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline\"> card<\/span><\/a> in the lesson on <span style=\"text-decoration: underline\"><a href=\"https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/lesson\/product-card\/\" target=\"_blank\" rel=\"noopener\">Product Card<\/a><\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-aria-posinset=\"3\" data-aria-level=\"1\"><a href=\"https:\/\/www.gcfinland.fi\/tiedostopankki\/343\/Green-Care-Quality-Manual.pdf\"><span data-contrast=\"auto\">Green Care&nbsp;Quality Manual&nbsp;<\/span><\/a><\/li>\n<\/ol>\n<\/li>\n<\/ul>\n\n\n<h3 class=\"wp-block-heading\">Publications<\/h3>\n\n\n\n<p>Angeria, M., Hirvaskari, M. &amp; K\u00e4hk\u00f6nen, O. (Eds) 2022. Phenomena of Arctic Nature. Principles and Practices of Nature-based Tourism. Rovaniemi: Lapland University of Applied Sciences. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-issuu wp-block-embed-issuu\"><div class=\"wp-block-embed__wrapper\">\n<div data-url=\"https:\/\/issuu.com\/lapinamk\/docs\/b_2_2022_angeria_et_al\" style=\"width: 525px; height: 185px;\" class=\"issuuembed\"><\/div><script type=\"text\/javascript\" src=\"\/\/e.issuu.com\/embed.js\" async=\"true\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Angeria, M., Hirvaskari, M., K\u00e4hk\u00f6nen, O. &amp; Tapaninen, M. 2022. Phenomena of Arctic Nature. Tools for Developing Nature-based Tourism Business. Rovaniemi: Lapland University of Applied Sciences.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-issuu wp-block-embed-issuu\"><div class=\"wp-block-embed__wrapper\">\n<div data-url=\"https:\/\/issuu.com\/lapinamk\/docs\/d_8_2022_pan_workbook\" style=\"width: 525px; height: 185px;\" class=\"issuuembed\"><\/div><script type=\"text\/javascript\" src=\"\/\/e.issuu.com\/embed.js\" async=\"true\"><\/script>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Basic information The Phenomena of Arctic Nature education material&nbsp;includes two themes:&nbsp;&nbsp; Nature-based tourism in protected areas&nbsp; Planning concepts for nature-based tourism&nbsp; The themes are divided further into modules and lessons. The objective is to provide principles, practices and tools for understanding nature-based tourism and concept planning. &nbsp; The education material is meant for nature-based tourism &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/user-guide-and-tools\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;User guide and tools&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1613,"featured_media":867,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-234","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>User guide and tools - PAN - Phenomena of Arctic Nature<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogi.eoppimispalvelut.fi\/phenomenaofarcticnature\/user-guide-and-tools\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"User guide and tools - PAN - Phenomena of Arctic Nature\" \/>\n<meta property=\"og:description\" content=\"Basic information The Phenomena of Arctic Nature education material&nbsp;includes two themes:&nbsp;&nbsp; Nature-based tourism in protected areas&nbsp; Planning concepts for nature-based tourism&nbsp; The themes are divided further into modules and lessons. 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