Month: March 2020

Julkaistu

Affect by writing

During my education I have learned to write like an expert. Effective, formal and very uncreative essays about boring topics related to business in one way or another. That is one thing that this training requires. I had to cut off all the filler words and focus only on the essentials.

Okay, I have to admit once again that there is a rational reason for that, of course. But that is also the reason that makes all of this text so dull. There has to be a way to communicate more interesting and not to bore reades to death.

How to interest readers? When you are reading something made by some kind of expert or consultant, don’t you ever get bored? Is there a chance that any of those texts are even slightly interesting? You know the answer.

Communication between reader and the writer are the most valuable fact that should be used as much as possible.

External communication, especially in project like ours, is extremely important and should be organized and planned. The goal is to reach the reades and to make them interested about the subject.

As a student i recognise this problem. I can read for hours and not learn anything. It’s a waste of time, which I definetly do not need, and I guess neither do you or your external target group

So, to solve this problem I have made you a poster which includes a few good points to remember:

 

To concrete this subject I will give you a concrete example for good communication:

Finnish Tax Administration has been very creative an active during this spring when they have been implementing their external communication plan. They want to help Finns in tax matters by using social media communication. Finns experience the complexity of taxation and Tax Administration has noticed it. I heard about their wonderful communication habits  at the lecture of organization communication. I visited their instagram feed and can honestly say that I was very impressed by their work. By answering the questions that the customers are asking and publishing these answers online, they are helping a lot of people. This kind of Action gives them an extremely positive image. They are also applying most of these tips I already mentioned.

I added a few links for you to take a look at:

https://www.instagram.com/verohallinto/?hl=fi 
https://www.iltamakasiini.fi/artikkeli/710960-verohallinnon-instagram-tili-naurattaa-somessa-onhan-se-hienoa-jos-verottaja-saa
https://www.vero.fi/tietoa-verohallinnosta/uutishuone/sosiaalinen-media/
  • Wow, I think I have become inspired by my own text. Did you? Do you agree?
  • Do you think that I am completely wrong?
  • Would you like me to go deeper into this subject?
    I know that this subject is big enough to write a book about.

I am inspirated by book ”Kirjoita kiinnostavasti” written by Taina Uimonen and I use this piece as my source in this post. This book is inspirational and intended for them who want to improve themselves as a writer http://ekirjasto.kirjastot.fi/ekirjat/kirjoita-kiinnostavasti

Julkaistu

Five tips about how to keep your clients with you during fusion

My subject as I told you on the first post on the front page is the risk of clients and stakeholders. When companies buy other firms, one of the biggest goals is that the clients of the firm that is bought will remain as clients. This is an easier way to earn profits than collecting new clients from here and there. What if these clients from smaller businesses do not want to switch over for this new merged business? If the goal is to bring the old clients over during acquisition, there is a chance that this will not happen automatically.

1 During acquisition between two accounting firms, the main company should have some kind of bonus for the old clients of the purchased firm.
It is sensible to consider to offer some kind of discount or other benefit for your accounting services. If you are providing other financial management services, you can offer a discount from those services as well. That is also a good way to make additional sales.

2 Keep employees on your payroll
A relationship between an accountant and a client can often be very close. Some accountants can handle one accounting firm for years or even decades. The relationship between an accountant and a firm is something that should be maintained because it gives the customer extra value. Ideal situation is that the same accountant keeps working with the same firms’ accounting just like before the fusion.

3 Make the impression of continuity and stable future
Succesful and growing business creates an image of stable and reliable partner. Continuity and easy cooperation are important values for the client which helps creating feeling of continuity.  Client image and branding will (well, of course) maintain your corporate image. These factors may make new companies join your client.

4 Be easy on the pocket
Just like in all business, you have to win the markets and the best way to do it is the lowest price and the best quality. Keeping the same prices (or offering the same accounting service more cheaper) client will be happy even if they have to change accounting firm.

5 Remember the customer orientation
Companies which are clients of a smaller firm, could prefer more personal customer service. They can be afraid that the big accounting firm does not treat them as personally. The impression that the client will be treated personally will give them major value.

”Kasvuun yritysostolla” is a finnish book which Riskiryhmä uses as a reliable source 

I hope that this article gave you useful advice. If you want to know more, keep reading more posts that will be coming this spring. You can also leave a comment if you want me to write about some specific subject.

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