On September 25th, an employee from Lapsset group company visited Lapland University of Applied Sciences to give a lecture about the company and its marketing strategies. Lappset was established in 1970. They currently have 5 dealers and 14 subsidiaries in 9 countries. Among its customers are architects, students, kindergarten directors and real estate companies. Lappset provides playground equipment, outdoor sport equipment and park furniture. My first encounter with Lappset group company was when I had just arrived in Rovaniemi, and passed the Angry Birds theme park. I immediately thought it was very interesting, and wished we would have had something like that in my hometown when I was a kid.
The presentation was mainly about what the company does in general, marketing strategies, andhow Lappset uses their social media. We learned about how Lappset is occupied with their brand awareness, csr issues and well-being health-issues. Lappset attends different events like seminars, customer events and trade shows, and it has product launches and webinars as well.
Lappset puts an effort in their social media. The website is run by the marketing department, and the company is on Facebook, Instagram, Twitter and LinkedIn as well. As the company itself claims, it provides high quality content to generate interest among persons in the target group so that they will seek out the content on the Lappset website. Herefore it uses different methods, like; guides, studies, leaflets, and their website content text and images are search engine optimized. Furthermore it uses, testimonials, blogs, webinars, infographics, and email. Through their website, Lappset is able to track visitors who leave their email address behind. By doing this they are able to find out who their customers are and what they like. Based on this information, customers receive different newsletters.
I am not sure if I would like to work in the marketing field myself, since the study programme I follow at home is so broad. It does not only cover marketing. Marketing is just a minor part of it. It covers European politics, law, history, and much more. It is definitely something I will consider, but nothing is certain yet. I will wait to see what the future will bring me.
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