{"id":4,"date":"2018-09-25T21:07:03","date_gmt":"2018-09-25T18:07:03","guid":{"rendered":"https:\/\/blogi.eoppimispalvelut.fi\/sannedevries\/?p=4"},"modified":"2018-09-25T21:07:03","modified_gmt":"2018-09-25T18:07:03","slug":"learning-cafe","status":"publish","type":"post","link":"https:\/\/blogi.eoppimispalvelut.fi\/sannedevries\/2018\/09\/25\/learning-cafe\/","title":{"rendered":"Learning Caf\u00e9"},"content":{"rendered":"<p>On September 20, a Learning caf\u00e9 on International Marketing Tools took place at Lapland University of Applied Sciences. Prior to this learning caf\u00e9, students were divided into groups and each got their own topic on which they would write a paper. During the Learning caf\u00e9, the groups presented their results and ideas on the topics to each other. Branding, Digital Marketing, Social Media Marketing, Content Marketing and the Moment of Truth and Zero Moment of Truth were among the topics which were discussed.<\/p>\n\n\t\t<style>\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-4 gallery-columns-3 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/blogi.eoppimispalvelut.fi\/sannedevries\/2018\/09\/25\/learning-cafe\/learningcafe2\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/blogi.eoppimispalvelut.fi\/sannedevries\/files\/2018\/09\/Learningcafe2-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/blogi.eoppimispalvelut.fi\/sannedevries\/files\/2018\/09\/Learningcafe2-150x150.jpg 150w, https:\/\/blogi.eoppimispalvelut.fi\/sannedevries\/files\/2018\/09\/Learningcafe2-100x100.jpg 100w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/blogi.eoppimispalvelut.fi\/sannedevries\/2018\/09\/25\/learning-cafe\/learningcafe3\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/blogi.eoppimispalvelut.fi\/sannedevries\/files\/2018\/09\/Learningcafe3-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/blogi.eoppimispalvelut.fi\/sannedevries\/files\/2018\/09\/Learningcafe3-150x150.jpg 150w, https:\/\/blogi.eoppimispalvelut.fi\/sannedevries\/files\/2018\/09\/Learningcafe3-100x100.jpg 100w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/blogi.eoppimispalvelut.fi\/sannedevries\/2018\/09\/25\/learning-cafe\/learningcafe2-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/blogi.eoppimispalvelut.fi\/sannedevries\/files\/2018\/09\/Learningcafe2-1-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/blogi.eoppimispalvelut.fi\/sannedevries\/files\/2018\/09\/Learningcafe2-1-150x150.jpg 150w, https:\/\/blogi.eoppimispalvelut.fi\/sannedevries\/files\/2018\/09\/Learningcafe2-1-100x100.jpg 100w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>Our group\u2019s main conclusion was that businesses nowadays can never become successful if they do not engage in social media marketing. We concluded that social media marketing on its own is not even enough. Search engine optimization, pay-per-click advertising, and conversion rate optimizationIt are essential. It is very important to use a cross-channel, and engagement marketing as well. We learned about PPC advertising, retargeting, SEO, \u00a0mobile apps and ads, and personalization.<\/p>\n<p>Other groups in turn made mind-maps to assist them in teaching us\u00a0 a few things about their topics. They taught us more about for example brand monitoring, how to create good content and generate traffic and interaction, reports that track data activity, different companies and content marketing, and an explanation about the zero moment of truth.<\/p>\n<p>In my opinion, this is a very good learning method. All students are engaged in all topics, can share their views and opinions with others, and thus gain a lot of knowledge on a variety of topics in one class. Personally I learn and remember more from a Learning caf\u00e9 than I would from 5 separate lectures. A Learning caf\u00e9 requires students to participate, which is not always the case during a lecture. This makes it a very effective way of learning.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On September 20, a Learning caf\u00e9 on International Marketing Tools took place at Lapland University of Applied Sciences. Prior to this learning caf\u00e9, students were divided into groups and each got their own topic on which they would write a paper. During the Learning caf\u00e9, the groups presented their results and ideas on the topics &hellip; <\/p>\n<p><a class=\"more-link btn\" href=\"https:\/\/blogi.eoppimispalvelut.fi\/sannedevries\/2018\/09\/25\/learning-cafe\/\">Continue reading<\/a><\/p>\n","protected":false},"author":3201,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41764],"tags":[],"class_list":["post-4","post","type-post","status-publish","format-standard","hentry","category-yleinen","item-wrap"],"_links":{"self":[{"href":"https:\/\/blogi.eoppimispalvelut.fi\/sannedevries\/wp-json\/wp\/v2\/posts\/4","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogi.eoppimispalvelut.fi\/sannedevries\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogi.eoppimispalvelut.fi\/sannedevries\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogi.eoppimispalvelut.fi\/sannedevries\/wp-json\/wp\/v2\/users\/3201"}],"replies":[{"embeddable":true,"href":"https:\/\/blogi.eoppimispalvelut.fi\/sannedevries\/wp-json\/wp\/v2\/comments?post=4"}],"version-history":[{"count":1,"href":"https:\/\/blogi.eoppimispalvelut.fi\/sannedevries\/wp-json\/wp\/v2\/posts\/4\/revisions"}],"predecessor-version":[{"id":8,"href":"https:\/\/blogi.eoppimispalvelut.fi\/sannedevries\/wp-json\/wp\/v2\/posts\/4\/revisions\/8"}],"wp:attachment":[{"href":"https:\/\/blogi.eoppimispalvelut.fi\/sannedevries\/wp-json\/wp\/v2\/media?parent=4"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogi.eoppimispalvelut.fi\/sannedevries\/wp-json\/wp\/v2\/categories?post=4"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogi.eoppimispalvelut.fi\/sannedevries\/wp-json\/wp\/v2\/tags?post=4"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}