“You can never go wrong by investing in communities and the human beings within them”. Pam Moore
Learning cafe is an useful tool in order to collect important information during a short period of the time especially in terms of such a course where we have to put theoretical knowledge into a practice. It helps not only brainstorm ideas but also to summaries everything in the most compact and suitable way.
Every company as well as every person is a brand. Creation of it takes time and the more time and the more efforts are used the stronger brand is. Diversity on the market is huge. It leads to realising that your particular brand has to be different to catch someone’s mind. Values, vision and mission shape a signature of the brand, hence, identification. Nonetheless, no matter how good and developed the company is it will always need to apply changes and bring innovative developments in order to stay in trend.
It has been said for many times that marketing, undeniably, is an integral and significant part of any company. Particularly Social Media marketing takes higher and higher position in company’s operation on a market. The reasons are simple: it is easier and quicker for customers. Nonetheless, benefits occur challenges. Researches says that in general a post on Social Media gives 30 seconds to cause an interest from a viewer. The company has to be insanely fast if it wants to get attention from a potential customer. Communication is a key and a chance to show people that behind every brand stands a person who can make and accept mistakes as every human and is highly standing for values it wants to deliver. Among understanding of these key moments it is also important to create a clear and creative context which is meant to be monitored by a variation of analytical tools.
When it comes to digital marketing everything becomes more comprehensive. This field unites not only Social Media marketing but also online brand monitoring, online customer research, social media influence and so on. It requires way more efforts and long-term strategies. Digital marketing brings us to the future of promotion.
Everything what the company does for its promotion leads to customer experience. Competitiveness causes a desire to be remembered and to keep customers. Hence, understanding needs and wishes of people and high quality of making those dreams come true is a key for emotional connection and satisfaction of clients. The company has to have a strong interest in building a trustworthy relationships with consumers based on being on the same line with them.
To sum everything said above up my own experience of Learning cafe proves that is a useful tool. Being able to express your opinion, to listen to others and their critics makes your being more adaptable and trains your brain to expand borders and think outside the box. Exchanging thoughts on different topics helped me to learn a lot and to look at marketing from another corner. Other participants disclosed a lot of valuable information as well as emphasised those things that I could probably even skip. We talked a lot, argued a lot and came up with mutual ideas in the end.