Hey dear friends.
Last week we have been visited be a person from local company called Lappset group. The lady who works in the marketing department of the company mentioned above. Lappset group is a company which makes sportparks, playgrounds and other outdoor equipment. The company employs 400 people in 3 factories and has 14 subsidiares in 9 countries such as USA, China, France and others. They have already build plenty of playgrounds and sportsparks. Their main clients are landscape architects who already have a vision of how it should look like and Lappset group manufactures for them the equipment just as the architect wanted. Thats why every park is unique and serves not only children but also adults and seniors.
What I really enjoyed was Lappset groups has acceptable marketing plan. They do a lot of stuff to get better brand perception among the public. Their action plan is divided among four seasons focusing on building brand awareness and Lappset solutions. They focus on visual marketing where marketing department works in cooperation with photographers to make brochures which can be printed on paper or uploated to their website. They also organize events such as meetings and customer visits. Another cool part of their marketing was that they cooperate with professional sportsman who write blogs for them about the importance of their equipment for healthy lifestyle. Its a great way to do marketing because even if the people dont know the brand thay maybe know the people who create blogposts. This is a great way to get the people to be aware of your brand.
I have learned some useful stuff from the Lappset visitor on how they do their marketing. This visit was highly enjoyable and really educative.