We had a guest during our lecture. It was the representative of Lappset Group Company. This woman told us quite full information about this company.
Lappset’s official name is Lappset Group Ltd. Lappset is a family-run limited company, headquartered in Rovaniemi, Finland. Lappset’s management is made up of a Board of Directors and a Management Group.
The LAPPSET Company makes the modern equipment for playgrounds and establishes already ready children’s game complexes around the world.
I learned from short presentation, that the company productively improves and sends its products to different parts of the world. They are responsible for quality of product, for safety of kids during playing process. In addition, the marketing situation in the company has been established. For example, due to the interpenetrating relationship with other countries, the company delivers its products around the world. (As I wrote above)
They do all this through productive marketing tools. Most likely there are defects, that is, the negative and positive aspects, but the company’s customers do not notice this, as well as ordinary visitors to their site. They actively promote their official website, they turn to face their consumer (to be human), and that is, the client knows the creators of the company, executives and many others. On the company’s website you can find the Management team and their full roster. In particular, the company is actively blogging on the site and also on the pages of Facebook, Twitter and Instagram. A strong and close relationship with their customers helps to establish contact with them and in a good, friendly way to offer their products.
Honestly speaking, the atmosphere of childhood on the site does not let go, and the colorful interface helps to immerse in a pleasant design and interested in products. In particular, the company analyzes attendance and makes certain conclusions. also Data Warehouse System provides information for website and Sales
I wouldn’t want to work in a marketing holding. I don’t see my clear interest in tracking the clientele, how interesting them their products. I consider, marketing is partly a prediction of the psychological “beginning” in the consumer. To create a demand for the product you need to interest the client, that is, to make a certain psychological maneuver that helps to manipulate the “consciousness” of the client.
I liked that the company is loyal and very friendly agitates consumer to buy products. For example, you can find a guide to the use of their products, work out or post about the importance of child safety on their blog. Their clients are architects, landscape architects, real estate companies, kindergartens and concerned parents, which is primarily important: a safe pastime and the interest of children in the playgrounds. Therefore, in accessible language they convey it to mothers, fathers and Directors of children’s institutions that their products need to be bought.