Shaping identity in the digital age

Welcome to the MOOC Professional media presence for artists: Shaping identity in the digital age!

Whether you’re just starting out or looking to refine your digital presence, this course offers tools and insights to help you navigate the media landscape with confidence and creativity.

Course contents

Throughout the course, you will learn how to shape your artistic identity and build a professional presence on digital platforms such as social media channels. You’ll explore inspiring examples of artists who use digital media in their artistic work and online presence. You will also reflect on how AI and VR technologies can be used ethically.  

See course lessons.

Teaching method

Continuously on-going MOOC. The course is divided into four modules. The modules include video lectures, readings, and podcasts.

See instructions how to start studying.

Completion methods

To complete the course, you’ll take several multiple-choice quizzes to test your understanding. To complete the course, you’ll need to complete all four modules. Course will be assessed pass/fail.

After completing the course, you will receive a PDF diploma. If you need official ECTS credits, please follow the guidelines of your home institution. 

Course Lessons

1. Navigating the transforming media landscape

This module defines the role of art and media in society, introduces key concepts, and takes a closer look at the rapidly transforming media landscape. You will then explore various media outlets relevant to artists and meet with an artist who uses social media successfully. You will also investigate how social media is transforming artistic visibility, the challenges artists face in navigating digital campaigns, and the opportunities to connect with audiences and buyers in the digital era. 

Lessons

1.1 Intro Preview 1.2 Art and society 1.3 Test your knowledge 1.4 Key concepts 1.5 Test your knowledge 1.6 The state of media today 1.7 Test your knowledge 1.8 References and further reading

2. Media and artists

In this module, you will watch two video recordings: one introducing an artist who successfully uses social media platforms, and another featuring a journalist and communications expert who explains various aspects of media readership and platforms relevant to artists. You will also listen to a podcast that offers tips on how to use social media platforms effectively. After watching or listening to the content, you will answer multiple-choice questions to test your understanding.

Lessons

2.1 Intro Preview 2.2 Building artist visibility through social media (Video) 2.3 Test your knowledge 2.4 Media readership (Video) 2.5 Social media and media readership (Podcast) 2.6 Test your knowledge 2.7 Influencing perceptions 2.8 An activist’s perspective (Video) 2.9 Test your knowledge 2.10 Remember…

3. Digital professional identity

In this module, you explore how emerging technologies like AI and VR can be used responsibly and creatively in your professional practice. You’ll also discover a unique way to use VR devices as tools for compassion and empathy.

Lessons

3.1 Intro Preview 3.2 Key concepts 3.3 AI and new media artist (Video) 3.4 Test your knowledge 3.5 Intersections of art, AI, and ecology (Podcast) 3.6 Test your knowledge 3.7 Embodied VR (Video) 3.8 Test your knowledge

4. Creating a professional media presence

In this module, you’ll explore options for developing a sustainable career as an artist. You’ll gain an understanding of personal branding and media presence. You will also hear two artists share their thoughts on their relationship with social media and their own artistic identity. Finally, you can start working on your own media plan, supported by practical tips and case examples you have gained during the course as well as a practical question palette.

Lessons

4.1 Intro Preview 4.2 How do you develop a sustainable career as an artist? (Video) 4.3 Test your knowledge 4.4 Modern personal branding (Video) 4.5 Test your knowledge 4.6 Artist identity and media (Podcast) 4.7 Test your knowledge 4.8 Performing identity in the digital age (Podcast) 4.9 Test your knowledge 4.10 Feedback Preview 4.11 Congratulations — you’ve completed the course! 

Topics

Artist's media presence, Artist's professional practice, Artistic identity, Emerging technologies in art

Study credits

1 ECTS

Price

0 €

Course level

Beginner

Provider

Lapland UAS

Teaching language

English

General prerequisites

Course is suitable for anyone interested in the topic