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After completing the MOOC, you can deepen your understanding with additional resources developed in the Professional Media Presence project.

These resources are also useful for teachers and educators who want to encourage students to further develop their professional media presence and reflect on the themes explore in the MOOC.

The resources created during the Professional Media Presence project, including the MOOC, guide to media plan, Toolkit, podcasts, and articles, form a broader learning environment that helps artists strengthen their media literacy, develop digital storytelling skills, and build an authentic professional presence.

Media and content planning

After completing the MOOC, you can draft your own media plan using a question palette as a guide. Please note that creating a personal media plan is encouraged but not required to complete the course.

Media planning and content planning are essential components of effective marketing and communication strategies, especially in the context of digital media and online visibility. Media planning involves considering the channels through which the message is conveyed, while content planning focuses on target audiences and the content for the channels outlined in the media plan.  

Strategic Media and Content Planning for Artists  

Artists can use media in various ways to their advantage. Media can be a part of art, but it can also be a strategic tool to increase the recognition and visibility of one’s art or personal brand.  

Structure AND content OF A media plan  

Creating a comprehensive content and media plan should be structured.

Toolkit: Forms of presence

The Professional Media Presence toolkit: Forms of presence is designed to support artists and art educators in navigating today’s ever-changing media landscape. The articles in this publication have been written by the project’s residence artists and speakers from the online seminar series.