In this Amadeus hospitality article is viewed how important it is to know your clients, their expectations and customizing what you have to offer to be suitable for your clients. Clients today want to have an experience which feels like it’s designed just for them. Customer experience is important, and people are willing to pay more…
Read moreInfluence of Digitalisation on Consumer Behaviour in Retail
In Nadezhda Dimova’s article “Influence of Digitalisation on Consumer Behavior in Retail”, she explores how the rapid growth of technology is reshaping consumer behavior in the retail sector. The article provides vital information and analysis of technological progression and how it affects how consumers are interacting with different brands, the experience itself and how purchasing…
Read moreEmpathy in customer service – an underrated superpower
I believe in empathy. Empathy is a good start towards caring, and that ,on my opinion, is the base for good quality customer encounter. When customers needs and also their feelings are taken into consideration, we are on a good path to customers loyalty – and that gives a lots of benefits for the company….
Read moreStorytelling as powerful tool
Storytime, introduction I chose to familiarize myself on the article about, “event storytelling playbook” made by EventMB Studio. This article really resonates with me because it is something that we are exposed almost daily without even thinking about it too much. Telling stories is human nature. Even when the body goes to sleep, our minds…
Read moreMaking Customer Service a More Human Experience
Imagine calling customer service, only to feel like you’re speaking with an automated machine—repetitive, robotic responses that fail to understand your concerns. Frustrating, right? Today’s customers expect more than just quick resolutions to their problems; they are looking for authentic, human centered interactions. In a competitive business landscape where customer loyalty can significantly affect your…
Read moreThe Travel Industry’s Digital Marketing Toolkit
“The Digital Travel Marketer’s Best Practices Toolkit” provides valuable guidance for developing digital marketing in the travel industry. It highlights the challenges posed by the rapid evolution of platforms and channels and emphasizes the importance of a tailored digital marketing strategy for each business. The guide covers a range of marketing tools, including native advertising,…
Read moreThe Future of Tourism
Introduction. This article explains the new trends emerging in tourism after the covid pandemic. It’s focus is on innovations in hotels such as integrading technologies, innovations and new trends. I find this article intresting because it gives understanding to the constant evolving of technology, trends and how you must innovate to remain relevant in this…
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Wish I Was There: Santorini
A magical island in Greece Welcome to what is probably most scenic island in Greece – maybe in the world. As you step outside the plane, you’re greeted by a warm breeze. Picture perfect white houses with iconic blue roofs tops and details. The black sand beaches that almost burns your feet, when you walk…
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User-generated-content – What is it and how to use it in tourism industry?
What happens when your customers start telling your brand’s story for you? Could this be the greatest asset in marketing, or does it come with risks? User Generated Content (UGC) has become a cornerstone of digital marketing. But how does it work, and how can entrepreneurs in the tourism industry make the most of it?…
Read moreCreating Consumer Insight
Introduce. Creating Consumer Insight it’s guide, which explains the concept of understanding the consumer and provides clear instructions on how to work with customers in a constantly changing marketplace such as social media. Findings Nowadays, people increasingly use the Internet and social networks not only to search for information, but also to make purchases. This…
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