Storytime, introduction I chose to familiarize myself on the article about, “event storytelling playbook” made by EventMB Studio. This article really resonates with me because it is something that we are exposed almost daily without even thinking about it too much. Telling stories is human nature. Even when the body goes to sleep, our minds…
Read moreMaking Customer Service a More Human Experience
Imagine calling customer service, only to feel like you’re speaking with an automated machine—repetitive, robotic responses that fail to understand your concerns. Frustrating, right? Today’s customers expect more than just quick resolutions to their problems; they are looking for authentic, human centered interactions. In a competitive business landscape where customer loyalty can significantly affect your…
Read moreThe Travel Industry’s Digital Marketing Toolkit
“The Digital Travel Marketer’s Best Practices Toolkit” provides valuable guidance for developing digital marketing in the travel industry. It highlights the challenges posed by the rapid evolution of platforms and channels and emphasizes the importance of a tailored digital marketing strategy for each business. The guide covers a range of marketing tools, including native advertising,…
Read moreThe Future of Tourism
Introduction. This article explains the new trends emerging in tourism after the covid pandemic. It’s focus is on innovations in hotels such as integrading technologies, innovations and new trends. I find this article intresting because it gives understanding to the constant evolving of technology, trends and how you must innovate to remain relevant in this…
Read more
User-generated-content – What is it and how to use it in tourism industry?
What happens when your customers start telling your brand’s story for you? Could this be the greatest asset in marketing, or does it come with risks? User Generated Content (UGC) has become a cornerstone of digital marketing. But how does it work, and how can entrepreneurs in the tourism industry make the most of it?…
Read moreCreating Consumer Insight
Introduce. Creating Consumer Insight it’s guide, which explains the concept of understanding the consumer and provides clear instructions on how to work with customers in a constantly changing marketplace such as social media. Findings Nowadays, people increasingly use the Internet and social networks not only to search for information, but also to make purchases. This…
Read moreGlobal Social Media Trends
Nowadays people are using social media to find information, learn, shop, and engage with other people. Therefore, businesses should consider social media more and more when they are trying to grow their business. To learn more about what works in social media, Hubspot did a survey where they interviewed more than 1200 marketers. Based on…
Read moreA new world of travel
The title “insights for the new world of travel – Omnichannel” gives a great summary of the article. The article presents how travelers’ behavior and expectations have changed exponentially after COVID-19. It’s a whole new world of travel and it’s not an easier world. Travelers are now seeking more than just a flight or accommodation….
Read moreMegatrends 2025
In this article I reflected the Megatrends of travelling and how world will show up in 2025. After 2020 pandemic many people have changes their way of thinking about travelling. In the la st few years travelling has faced many difficult setbacks like pandemics, wars, the climate change and unstable economic situation and those things…
Read moreThe Travel Consultant of Tomorrow
What does it take to bee a good travel consultant? Introduce The article “The Travel Consultant of Tomorrow” tells us about the changes in traveling after Covid-19, emphasizing the importance of safety and stress-free traveling. It highlights the importance of travel consultants, their ability to empathize with travellers, as well as the importance of technology…
Read more