LinkedIn is widely recognized as a platform for professionals to connect, but it has also become a valuable tool for businesses, including those in the tourism sector. With ~1 billion users, LinkedIn offers an excellent opportunity for tourism businesses to establish their brand, network with industry professionals, and attract customers. It’s an effective way to…
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Instagram Stories and Reels Tutorial for Tourism Businesses
Welcome to our Instagram Stories and Reels Tutorial for tourism businesses! In this tutorial, you will learn why and how to use Instagram Stories and Reels, how to communicate and engage your audience and what metrics Instagram offers. We have also provided some examples to make things easier to digest!
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Facebook in Tourism Marketing
Introduction to the tool Facebook is a popular social media platform that also works well for tourism marketing. But how should you use Facebook in marketing? What kind of content should you post, and how often should you update it? Read this blog post for simple and effective tips on how to succeed in marketing…
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Instagram Business – viestintää kuvien kautta
Perustietoa sovelluksesta Instagram on ollut toiminnassa vuodesta 2010 ja on nykyään Facebookin omistama. Instagram toimii visuaalisuuden ehdoilla, kuva on pääroolissa. Palvelun kautta on myös mahdollista jakaa sisältöä myös muihin alustoihin, esim. Facebookiin. Instagramin käyttö on suunniteltu toimivan pääasiassa mobiililaitteilla. Instagramin perusversiolla on kuukausittain yli 800 miljoonaa käyttäjää, kaikkiaan käyttäjiä on yli miljardi. Instagram business-profiileja on…
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How to Leverage YouTube in Tourism Business
Introduction to YouTube In today’s digital age, YouTube still stands tall as a dominant platform for video content. If we view YouTube from tourism business’s perspective, YouTube offers a great way to engage people, share stories and it enables us to showcase destinations like never before. On this post we’re going to look into how…
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Instagram has a lot to offer
Instagram is a powerful, versatile and free social media app and a great marketing channel to any size of a travel company. Instagram is part of Meta -family and therefore it works perfectly with Facebook. Instagram users are generally younger than in Facebook. Easy to use Creating and using Instagram account is very easy. Just load…
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Tripadvisor Is A Marketing Tool
What is Tripadvisor? Seeker Perpective Tripadvisor is a marketing tool that provides mainly user-generated reviews, recommendations and information for people who´s keen to explore the world. In Tripadvisor one can search for and book hotels, restaurants, attractions, flights and vacation rentals. Basically everything needed on vacation. Business Perspective Tripadvisor is a marketing tool for travel…
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TikTok in Tourism Marketing
TikTok as a marketing tool In the fast-developing world of social media, TikTok has become one of the most powerful platforms for tourism businesses. TikTok allows businesses to show their destinations, services, and experiences in creative ways. In this blog post, I will introduce you to Tiktok and explore how it can be perfect marketing…
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Pinterest marketing for tourism: Attract & Inspire
Introduction to Pinterest Pinterest is a visual application for finding ideas and inspiration for recipes, home, style and more. This makes it a great platform for marketing. People use it to find inspiration and new things to try. That also makes it an excellent platform for travel companies to market their business. In a nutshell:…
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About Last Week: My Study Trip to Stavanger, Norway
Last week was a whirlwind of adventure as I embarked on a study trip to Stavanger, Norway. This trip was part of the REWO project, which focuses on enhancing cooperation between educational institutions and the tourism industry. It was an amazing opportunity to blend learning with real-world experiences in a stunning setting. From Research to…
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