YouTube is a great marketing tool and streaming platform that gives marketers the opportunity to apply marketing strategies and increase their audience reach. In fact, more than half of all marketers (55%) use YouTube as part of their marketing strategy.One-quarter of internet users spend 10 hours or more watching videos, and YouTube has more than…
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Introduction to YouTube In today’s digital age, YouTube still stands tall as a dominant platform for video content. If we view YouTube from tourism business’s perspective, YouTube offers a great way to engage people, share stories and it enables us to showcase destinations like never before. On this post we’re going to look into how…
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TikTok as a marketing tool In the fast-developing world of social media, TikTok has become one of the most powerful platforms for tourism businesses. TikTok allows businesses to show their destinations, services, and experiences in creative ways. In this blog post, I will introduce you to Tiktok and explore how it can be perfect marketing…
Read moreThis could be you Are you interested in organizing an event? I’m a self learned event organizer and marketer and I would like to share a my best tips to you, so you can do it easier than I! At First me neither didn’t have a much experience, but now there is eight successful events…
Read moreIntroduction: An Omnichannel Strategy “A Comprehensive Guide to Omnichannel Strategy” by Amine Ghorbel at LaGrowth Machine is a blog article about an omnichannel strategy in sales and marketing. The article defines the concept, explains its benefits for businesses, describes how to develop an effective omnichannel strategy and shares tips for the process. I find this…
Read moreIntroduction: Understanding the Buzz around Event Marketing 2.0 The text, ‘Event Marketing 2.0: How to Boost Attendance Through Social Media,’ offers a comprehensive guide to making use of social media for improving event marketing efforts. The eBook is produced by Cvent, a leading event management technology company. It provides actionable strategies for event planners to…
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Storytelling has become a popular and essential marketing tool, taking the experiential aspect of an event to a new level. EventMB has created a report, Event Storytelling Playbook, which provides step-by-step instructions on how event planners, marketers, and exhibitors can make their business thrive through the power of stories. Stories are present in our everyday…
Read morehttps://lucit-my.sharepoint.com/personal/paivi_hanni-vaara_lapinamk_fi/_layouts/15/onedrive.aspx?id=%2Fpersonal%2Fpaivi%5Fhanni%2Dvaara%5Flapinamk%5Ffi%2FDocuments%2FOpintojaksot%2FCEMiT%2F2023%2FBeurs%20van%20Berlage%2DCase%20Study%2Epdf&parent=%2Fpersonal%2Fpaivi%5Fhanni%2Dvaara%5Flapinamk%5Ffi%2FDocuments%2FOpintojaksot%2FCEMiT%2F2023&ga=1The purpose of this article is to explain how Cvent improved and developed customer flow to Beurs Van Berlage. Beurs Van Berlage is iconic and renovated MICE (Meeting, Incentives, Conferences and Exhibitions) business center in Amsterdam. Before collaborating with Cvent they struggled to organize their events. After that they have become one of the most…
Read moreIntroduction Lyyti has created a playbook titled The Event Marketing Playbook – How to Make Your Event a Success. Lyyti is a platform specializing in participant data collection and management. The playbook is specifically aimed at Lyyti’s customers. The purpose of the playbook is to inform the reader on how to make their event successful,…
Read moreNowadays people are using social media to find information, learn, shop, and engage with other people. Therefore, businesses should consider social media more and more when they are trying to grow their business. To learn more about what works in social media, Hubspot did a survey where they interviewed more than 1200 marketers. Based on…
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