In Nadezhda Dimova’s article “Influence of Digitalisation on Consumer Behavior in Retail”, she explores how the rapid growth of technology is reshaping consumer behavior in the retail sector. The article provides vital information and analysis of technological progression and how it affects how consumers are interacting with different brands, the experience itself and how purchasing…
Read moreCreating Consumer Insight
Introduce. Creating Consumer Insight it’s guide, which explains the concept of understanding the consumer and provides clear instructions on how to work with customers in a constantly changing marketplace such as social media. Findings Nowadays, people increasingly use the Internet and social networks not only to search for information, but also to make purchases. This…
Read moreGlobal Social Media Trends
Nowadays people are using social media to find information, learn, shop, and engage with other people. Therefore, businesses should consider social media more and more when they are trying to grow their business. To learn more about what works in social media, Hubspot did a survey where they interviewed more than 1200 marketers. Based on…
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