And yet another field trip takes students of the Lapland University of Applied Sciences to a remote place in northern Lapland. This time the destination was a place called Kierinki Loma. The company hosts a holiday village in a small town by the name of Kierinki. It is located about 100 km north of Rovaniemi.
Old buildings have been turned in accommodation for local and foreign tourists. This focus of the company helps tourists to learn about old traditions, get away from their busy day-to-day lives experience the Lappish heritage in a direct manner.
While having breakfast in the meeting room the owner of the company and her daughter explained the basic structure and offers. This short presentation gave a brought overview and was followed by a tour through the villages. Three main stops served the purpose of discovering the environment and architecture of the beautiful old buildings, the different means of accommodating their guests and possible activities.
Round-trip
First, the holiday village with its cabins was introduced. Secondly and most interestingly the Hietala building that hosts the restaurant, the pub and the hotel was in focus of the attention.
Thirdly, the group drove a bit outside of the village, passing the Devil Fields. A nice, frozen lake appeared, and it was explained that a restaurant boat serves delicious food in the summer season. Activities that are offered by the company include summer and winter activities. Camping, fishing, boating, various events like a theatre festival and a country market as well as snowmobiling and cross-country skiing can be named besides others.
Background for this excursion of the classes “Marketing Tools” and “Marketing Project” is to learn about the destination. Its value proposition, as well as the products and services, also play an important role. Subsequently, a marketing strategy proposal is going to be developed and presented to stakeholders of the company and the village. The main goal behind this is to leverage the existing offers and create awareness for this unique, remote retreat.
How to contact them?
Information on the village and activities can be found either on Facebook or their website. Booking can be directly done via booking.com. A contact form for general inquiries is also available.
