New friends all over the world, Swedish hospitality, interesting insights to the cultural heritage, co-creation of new heritage tourism concepts and enjoyable social life make up the core of the unforgettable events we have been experiencing during the intensive course “Re-interpreting Cultural Heritage in Tourism”.
Student groups were immersed to the co-creation process as they had only 1,5 days to work on the concepts. Both traditional and new approaches were combined creatively and as the highlight of the week, students presented the Cultural Heritage Tourism concepts on Thursday afternoon.
Altogether eight new concepts were introduced: “Falun Cultural Mining”, “Five Senses of Falun”, “Dala2Go”, “Tour de Falun”, “VisitYourDalarna”, “B2B or Not 2B”, “Dalarna Taste”and “Mine Travellers of Falun”.
In addition student groups participated an Instagram contest, in which the purpose was to take as many photos/videos to Instagram during the intensive week using several hastags and collect as many likes as possible for their own photos/videos. The contest hastag was #studytourisminlapland. As the result, amazing 97 photos/videos were introduced and they will be utilized in marketing both in Dalarna University as as well as in Multidimensional Tourism Institute.
The winning team was “Luckyfinners” and they could get incredible amounts of likes for several photos. Most likes (613) were given to an photo of Falu Gruva.
Dalarna is in our hearts, for sure!