KEYNOTE
Lapland Startup Series: Calm is the New Competitive Edge
KEYNOTE SPEACH FROM ROCHELLE CARRINGTON:
“Why Strategy Fails When Emotional Load Is Ignored”
MON 12.1.2026, 9:00-11:00
ROVANIEMI, ONSITE ATTENDANCE ONLY
Lapland UAS, Borealis Auditorium
Lapin AMK, Borealis auditorio
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ROCHELLE CARRINGTON
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Lapland Startup Series: Calm is the New Competitive Edge
Keynote from Rochelle Carrington
”Why Strategy Fails When Emotional Load Is Ignored”
DATE: January 12, 2026
TIME: 9:00-11:00 AM
WHERE: ONSITE ATTENDANCE ONLY. Rovaniemi, Lapland UAS, Borealis Auditorium
SIGN UP BY: 9.1.2026, 12:00PM
FOR WHOM
This keynote is for you if you’re curious about sustainable working practices, want to understand how emotional pressure impacts your performance and creativity, and wish to learn about the importance of easing your emotional load.
Join Rochelle and us for two inspiring hours of thought-provoking insights followed by an Q&A discussion. Let’s explore together how to create healthier, more sustainable ways of working.
We welcome everyone who wants to get inspired and grow, including:
- Professionals seeking balance and resilience
- Students preparing for future careers
- Entrepreneurs and innovators building sustainable businesses
- Educators shaping learning environments
- Leaders and managers driving change in organizations
- Community builders and change-makers fostering positive impact
- Anyone committed to personal growth and sustainable work practices
Event schedule
12.1.2026, 9:00-11:00AM
Lapland UAS, Borealis Auditorium
Rovaniemi, Jokiväylä 11
TIMETABLE
8:45–09:00 Arrival, coffee & settling in
9:00–09:10 Opening – Themes for the Lapland Startup Hub in 2026
Markus Pellikka, Project Manager Lapland university of applied sciences
Katriina Matikainen, Project Manager University of Lapland
9:15–10:00 “Why Strategy Fails When Emotional Load Is Ignored”
– KEYNOTE – Rochelle Carrington
10:00–10:30 Discussion & Q&A – What Does This Mean in Lapland?
10:30–11:00 Progam is still being finalized
SIGN UP OPEN UNTIL 9.1.2026
ROCHELLE CARRINGTON
The CEO of Emotional Blueprinting by Bulletproof Management, Inc., and having over 30 years of experience in coaching, sales and leadership.
Rochelle trains executives and high-achieving individuals on best practices to overcome their mental roadblocks, stop self-sabotage and live life with ease and success. She has coached and trained thousands of people throughout the world and built a 7 figure company from nothing.
Prior to Bulletproof Management, Rochelle spent much of her career as a top franchisee for Sandler Training and was the first woman to win the coveted David H Sandler Award for Lifetime Achievement.
ABOUT THE KEYNOTE:
“Why Strategy Fails When Emotional Load Is Ignored”
In this keynote, Rochelle Carrington introduces a neuroscience-based lens on performance that challenges the dominant belief that productivity, mindset, and grit are enough. Drawing on over 30 years of neuroscience research and real-world work with entrepreneurs and leadership teams, Rochelle reveals why emotional load—not workload—is the hidden constraint limiting clarity, decision-making, and sustainable performance.
What will you learn?
- Why emotions drive performance before conscious thought
- How chronic emotional pressure silently erodes creativity, sales effectiveness, and leadership presence
- Why traditional resilience and mindset tools often increase pressure instead of reducing it
- What shifts immediately when emotional load is removed rather than managed
LEARN MORE ABOUT THE KEYNOTE:
Hear Rochelle tell more about the keynote and the effects emotional load can have to your work performance.
See the video to take a sneak peak into the topic of emotional blueprinting and SIGN UP FOR THE EVENT BY 9.1.2026.
”High performers don’t burn out because they lack discipline, resilience, or better strategies.
They burn out because their nervous system is operating under constant emotional pressure.”
SIGN UP